Spa Marketing Made Easy Podcast

EP 371: The Legalities of Aesthetics - A Deep Dive with Mandie Gossert education inspiration Mar 11, 2024

If there's one spa and aesthetics that is crucial to understand, it's the impact of the legal framework within which we operate.


Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our...

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EP 370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event inspiration leadership mindset Mar 04, 2024

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

 

We’ve been...

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EP 369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle inspiration mindset Feb 26, 2024

To truly practice what I preach, leadership development is constantly in my routine.

 

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

 

Making time for my own leadership skill development is vital.

 

Today’s episode of the Spa...

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EP 363: $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet business inspiration marketing Jan 15, 2024

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

 

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they...

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EP 361: Setting Intentions: Daniela’s 2024 Words of the Year business inspiration mindset Jan 01, 2024

One of my favorite practices every January is to set my intention for the year.

 

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

 

The word (or phrase) I select is the constant...

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EP 360: 3 Keys for Building a High Performing Team business inspiration leadership Dec 25, 2023

Not hiring is risky business. 

 

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

 

I’m not saying it’s not attainable, but it...

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EP 358: Rediscovering Her Entrepreneurial Calling with Shirin Zakerion inspiration leadership Dec 11, 2023

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

 

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

 

My guest on today’s episode has...

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EP 357: Sharing Event Strategies that Resulted in $225K with Samantha Surman business inspiration marketing Dec 04, 2023

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

 

Today’s episode of Spa Marketing Made Easy is doing just that. 

 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program,...

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EP 356: Embracing the Serial Entrepreneur Title with Charlie Carter business inspiration Nov 27, 2023

The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students. 

 

My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

 

Charlie...

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EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics education inspiration Nov 20, 2023

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

 

This new venture is a marriage...

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EP 353: Releasing Guilt Over Time Spent and How We Plan for Success inspiration leadership mindset Oct 30, 2023

 

Ambitious women are wired for guilt.

 

I know that statement packs a punch, especially if you let it sink in. 

 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle...

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EP 352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer business inspiration marketing Oct 23, 2023

A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any...

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