Spa Marketing Made Easy Podcast

EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno inspiration leadership marketing Oct 26, 2020

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

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EP 168: Getting Your Mind Right for Growth with Kendra J. Lewis inspiration leadership mindset Oct 19, 2020

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 


And here to...

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EP 156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell inspiration leadership Sep 07, 2020

You’ve got big dreams, but the idea of hiring a big team...well, it can be a little intimidating. 

 

Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care...

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EP 117: 4 Simple Steps for Organizing Your Life Like a CEO inspiration leadership Feb 10, 2020

 

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. 

 

That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will...

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EP 109: Moving From The Treatment Room to Full-Time Brand and Product Retailer with Stephanie Laynes inspiration leadership mindset Jan 13, 2020

Have you ever found yourself mid-treatment and thinking, “If only this product had this”

 

Or “If only I could do that, this product would be perfect.” 

 

As an aesthetic expert working full-time in the treatment room, you’re the utmost...

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EP 106: Starting the Journey to 7 Figures - A Behind-the-Scenes with Sykes & Lanno Skinbar inspiration leadership Dec 16, 2019

One of my core beliefs in building a successful business is that no one should do it alone. 

 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

 

...
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EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa inspiration mindset Oct 21, 2019

 


 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

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EP 089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell inspiration marketing Aug 18, 2019

Alright, I’ve got a challenge for you…

 

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

 

Where do you fall on the page of results? 

 

Are you on the first page at all?

 

Whether...

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EP 087: How to Recalibrate Your Energy and Invite Abundance into Your Life with Lisa Gornall inspiration mindset Aug 05, 2019

As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client experience. 

And if we come to our work with our energy unbalanced, or we find our energy affected by that of a client, it’s critical that we're...

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EP 037: The Attitude of Gratitude inspiration mindset Jun 01, 2019

We all know that it’s good to be grateful.

 

But are you really, truly feeling that gratitude?

 

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough...

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