EVENT FOCUS: SCALE PHASE OF THE GROWTH FACTOR® FRAMEWORK + ANNUAL PLANNING
Date: September 13-14, 2026
Location: The Hampshire House
Host: Daniela Woerner
Number of Seats: 50
*Elite and Fundamentals members can find discount codes in the membership portals.
Are you ready to stop thinking “next year we should…” and actually build a scale plan you can execute—with numbers, priorities, and a clear runway into Q4?
Join us in Boston, MA for a hands-on, high-impact Spa CEO Intensive built for owners and CEOs who are ready to move into the Scale phase of the Growth Factor® Framework—plus lock in annual planning so you can finish the year strong and start the next one with momentum.
What sets this apart
Dedicated to the Scale phase of the Growth Factor® Framework + Annual Planning — because growth is great, but scale is what makes it sustainable and repeatable.
We start with a real look back — analyze the past year to identify what worked, what didn’t, what you’re ready to amplify, and what needs to be retired.
Find what’s scalable inside your business — pinpoint the revenue channels and systems worth doubling down on:
Membership growth or restructuring
Second location planning
Product line expansion
E-commerce store / online revenue
Or simply profit optimization (scaling margins, not workload)
Turn “what’s next” into an executable plan — translate ideas into decisions, timelines, and priorities that your team can actually carry out.
Built intentionally for September — so you can build your plan early, present it in Q4, and hit January with a strategy already in motion.
Who this is for
Spa, medspa, and aesthetic business owners/CEOs who are ready to scale what’s already working instead of constantly reinventing.
Leaders who want to expand—whether that means more locations, more recurring revenue, more products, or more profit—with structure and confidence.
CEOs who want annual planning that’s more than a vague goal list—this is about a real roadmap with accountability.
What you’ll walk away with
A clear Year-in-Review analysis: what drove revenue, what drained resources, what created momentum, and what you should stop doing.
A defined Scale Strategy based on your business model—membership, expansion, product/e-comm, profit, or a hybrid.
A practical Annual Plan with priorities, projects, and sequencing—what happens now, what happens in Q4, and what launches next year.
A focused set of scale-ready decisions—so you’re not carrying ten ideas; you’re executing the right two or three.
A CEO-level growth rhythm for the next 6–12 months—how to track progress, adjust quickly, and keep your team aligned.
A room full of high-performing spa CEOs who think in systems, numbers, and next-level strategy—so you’re not planning in a vacuum.