EVENT FOCUS: SCALE PHASE OF THE GROWTH FACTOR® FRAMEWORK + ANNUAL PLANNING
Date: September 13-14, 2026
Location: The Hampshire House
Host: Daniela Woerner
Number of Seats: 30
Registration is now closed!
*Elite and Fundamentals members can find discount codes in the membership portals.
Are you ready to stop thinking “next year we should…” and actually build a scale plan you can execute—with numbers, priorities, and a clear runway into Q4?
Join us in Boston, MA for a hands-on, high-impact Spa CEO Intensive built for owners and CEOs who are ready to move into the Scale phase of the Growth Factor® Framework—plus lock in annual planning so you can finish the year strong and start the next one with momentum.
What sets this apart
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Dedicated to the Scale phase of the Growth Factor® Framework + Annual Planning — because growth is great, but scale is what makes it sustainable and repeatable.
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We start with a real look back — analyze the past year to identify what worked, what didn’t, what you’re ready to amplify, and what needs to be retired.
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Find what’s scalable inside your business — pinpoint the revenue channels and systems worth doubling down on:
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Membership growth or restructuring
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Second location planning
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Product line expansion
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E-commerce store / online revenue
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Or simply profit optimization (scaling margins, not workload)
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Turn “what’s next” into an executable plan — translate ideas into decisions, timelines, and priorities that your team can actually carry out.
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Built intentionally for September — so you can build your plan early, present it in Q4, and hit January with a strategy already in motion.
Who this is for
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Spa, medspa, and aesthetic business owners/CEOs who are ready to scale what’s already working instead of constantly reinventing.
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Leaders who want to expand—whether that means more locations, more recurring revenue, more products, or more profit—with structure and confidence.
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CEOs who want annual planning that’s more than a vague goal list—this is about a real roadmap with accountability.
What you’ll walk away with
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A clear Year-in-Review analysis: what drove revenue, what drained resources, what created momentum, and what you should stop doing.
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A defined Scale Strategy based on your business model—membership, expansion, product/e-comm, profit, or a hybrid.
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A practical Annual Plan with priorities, projects, and sequencing—what happens now, what happens in Q4, and what launches next year.
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A focused set of scale-ready decisions—so you’re not carrying ten ideas; you’re executing the right two or three.
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A CEO-level growth rhythm for the next 6–12 months—how to track progress, adjust quickly, and keep your team aligned.
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A room full of high-performing spa CEOs who think in systems, numbers, and next-level strategy—so you’re not planning in a vacuum.