Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions.

In addition to setting the record straight on how bots can support your spa’s customer service, he’s giving us his top tips to ensure all our communication is authentic and on-brand for maximum connection and conversion.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.

As you listen to this episode, you’ll learn:

• The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
• How to create strong referral partnerships with other business owners in your community
• Critical do’s, don’ts, and best practices for ensuring you receive a  high return on investment in your gift card marketing efforts
• How to tie gift card marketing into a diversified marketing strategy as you continue to grow

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme.

From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get started with leveraging the power of video marketing for your aesthetic business.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.