Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten. 

In this episode you’ll learn:

• What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
• Who makes for an ideal Ultherapy candidate as well as contraindications and precautions 
• Key info to know about pricing, results and expectations, as well as the healing process 

Resources mentioned in this episode: 

• How Ultherapy Works by Dr. Stephanie Williams
• Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
• Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used in classifying skin types and how it’s used in aesthetics. 

In this episode you’ll learn:

• What the Fitzpatrick Scale is and how it’s utilized by a variety of wellness, medical, and aesthetic professionals 
• How the Fitzpatrick Scale is broken down and what it’s actually used to measure in the skin 
• Aesthetic considerations to keep in mind when performing light and laser treatments and questions to ask to ensure proper Fitzpatrick skin type determination 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring! 

In this episode you’ll learn:

• What sugaring is and the basic elements of what makes up sugaring paste
• The key differences between sugaring and waxing
• How sugaring can be used successfully and important considerations around contraindications 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

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Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care. 

In this episode you’ll learn:

• What the Clear + Brilliant treatment is and how it works plus the ways you can customize your treatment to fit the unique needs and skin conditions of your client 
• The technique I use to perform the Clear + Brilliant treatment and the product I used during and after the treatment 
• Why I suggest having clients come in for a Hydrafacial as a supplementary treatment for best results

Products mentioned in this episode: 

• Skinceuticals C E Ferulic
• Skinceuticals Epidermal Repair 
• Skinceuticals Physical Fusion UV Defense SPF 50 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, we’re getting intimate and talking about something that is often taboo, that is, until you get into the treatment room. I’m talking about vaginal rejuvenation, and more specifically, the diVa laser treatment. 

In this episode you’ll learn:

• How treatments like diVa have changed the conversation around vaginal rejuvenation
• Common concerns you’ll often hear from women in your treatment room and why diVa can be an excellent solution
• How the diVa treatment works and how many treatments are necessary to experience desired results 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about neuromodulators better known by the name: Botox! Well, to be accurate, Botox isn’t the only neuromodulator/neurotoxin on the market as this is more of a category of products that encompass some of the most widely used non-surgical cosmetic treatments available.

In this #Beautybomb episode, you’ll learn:

• What neuromodulators and neurotoxins are and how they work within the body
• A brief history of the medical applications of neuromodulators, what conditions they are used to treat, and how their aesthetic application was discovered
• The primary contraindications of commonly known neuromodulators such as Botox and the common misconceptions we need to educate our clients through

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the product that needs to be in every single one of your client’s skincare regimens: sunscreen. As aestheticians, we know how crucial sun protection is, but in this #Beautybomb, I’m sharing some tidbits that can inform your retail decision making and that you can pass along when educating clients.

In this episode you’ll learn:

• The two categories of sunblocks and they’re composition and processes for protecting the skin from UV rays
• The 411 on SPF and what level matters most for your clients
• Some of my favorite brands for skin-conscious sunblocks and SPF mineral makeup

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about dermaplaning, which has quickly become one of the most in-demand treatments among consumers looking for effective ways to achieve an instantaneous glow with no pain or downtime.

In this episode you’ll learn:

• What dermaplaning is and how it works
• How to prep the skin plus my method for moving the surgical blade on the face to achieve optimal results
• The benefits of dermaplaning as a standalone treatment as well as paired with other treatments for better product penetration

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the incredibly versatile treatment, chemical peels. Not only do I love performing chemical peels, but I love receiving them for their array of benefits as well as high-level of customization.

In this episode you’ll learn:

• What a chemical peel does in regards to the physiology of the skin as well as the main benefits of utilizing chemical peels
• Why shedding like a snake isn’t an indicator of success when achieving results for your clients and patients
• Plus, the primary things you need to know about depth, types of acid, and the most critical factor of chemical peels, pH

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Additional Resources and Readings:

• Evidence and Considerations in the Application of Chemical Peels in Skin Disorders and Aesthetic Resurfacing
• A Practical Approach to Chemical Peels – A Review of Fundamentals and Step-by-step Algorithmic Protocol for Treatment

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

In this week’s #Beautybomb I’m talking about one of my all-time favorite treatments, the HydraFacial!

HydraFacials are an excellent treatment for a variety of clients and are not only a terrific go-to treatment before your client’s big events but also as a prep for other services.

In this episode you’ll learn:

• What a HydraFacial is and the benefits it can provide for your clients and patients
• The science behind the ingredients used during a HydraFacial and the general protocol with tips for customizing your treatment
• My top tips for giving a stellar HydraFacial and achieving the signature dewy glow that comes with this treatment

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.