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EP 437: What If Failure Isn’t the End – But the Beginning?
  • /
  • business, mindset

📢 What if your last “failure” was actually your biggest growth opportunity?

In this solo episode of Spa Marketing Made Easy, Daniela shares a personal (and unexpectedly relatable) story from her birthday weekend—plus the mindset shift every spa CEO needs when things don’t go as planned.

Whether it’s a failed launch, a flaky client, or a team issue that caught you off guard—this episode will help you reframe how you think about “flops” and see them as stepping stones, not stop signs.

You’ll learn why we need to separate what happened from who we are—and how to keep moving forward with clarity, courage, and a little less drama.

Resources Mentioned in Episode #437:  What If Failure Isn’t the End—But the Beginning?

  • Worthy by Jamie Kern Lima
  • Sara Blakely’s “What did you fail at today?” practice

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

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IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 436: Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO
  • /
  • business, mindset

Getting Out of the Room Isn’t Optional—It’s Strategic

Let’s face it—you didn’t start your business to work 12 hours a day, skip lunch, and check client messages from bed.

In this episode of Spa Marketing Made Easy, I’m guiding you through the mindset, milestones, and strategies to shift from provider to CEO. Whether you’re drowning in solo overwhelm, burned by bad hires, or stuck as the main revenue driver despite having a team, I break down what’s actually holding you back—and what to do about it.

This is your permission slip (and blueprint) to stop doing it all and start leading your spa like a CEO.

What you’ll learn during this episode:

  • The 3 most common spa owner struggles when it comes to getting out of the treatment room
  • How to structure your schedule for hiring—even if you’re fully booked
  • Why hiring slowly (and firing fast) is essential to team growth
  • The importance of trust transfer and visibility for your new team members
  • What milestones to track as you stair-step your way out of client care

Resources Mentioned in Episode #436 –  Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO

Download the FREE Checklist: Your Step-by-Step Guide to Getting Out of the Treatment Room

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

Join the free Spa Marketing Made Easy Podcast Community

Subscribe to Our Newsletter

Stay up-to-date with our email newsletter to receive important updates, news, and offers!

Name(Required)
This field is for validation purposes and should be left unchanged.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 435: From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth
  • /
  • business, leadership

From Franchisee to Founder: Fatima Rosa’s Inspiring Journey

In this episode of Spa Marketing Made Easy, Daniela welcomes Fatima Rosa, a dynamic entrepreneur who transformed her passion for beauty into a thriving multi-location spa business and a clean skincare line.

Fatima shares her evolution from opening Florida’s first blow dry bar to establishing Face Beauty Bar and co-founding 100 and 1 Cosmetics. She discusses the challenges of spa build-outs, the importance of mindset and grit, and the power of building genuine relationships in business.

What you’ll learn during this episode:

  • The entrepreneurial journey from franchise ownership to independent spa brand
  • Navigating the complexities of spa build-outs and regulatory compliance
  • The creation and mission of 100 and 1 Cosmetics
  • Embracing the CEO mindset and leading with vision
  • The role of persistence and authentic relationships in business success

Resources Mentioned in Episode 435 – https://www.addoaesthetics.com/podcast/ep435:

  • Connect with 100 and 1 Cosmetics on Instagram  → @100and1cosmetics
  • Connect with Face Beauty Bar on Instagram→ @facebeautybar
  • Connect with Fatima Rosa on Instagram → @fatima.rosa.beauty
  • Join the Addo Professional Alliance (APA) → https://www.addoaesthetics.com/addo-professional-alliance

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

 

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 434: Compliance + Scope of Practice: What Spa Owners Need to Know in 2025
  • /
  • business, education

Let’s talk about what’s really going on in spa industry compliance.

In this must-listen episode, I’m joined by Paulina from Spakinect to unpack the regulatory shifts, scope-of-practice pitfalls, and compliance issues that spa CEOs must be aware of to run safe, legal, and profitable businesses in 2025.

From the ripple effects of a tragic IV hydration case in Texas to the role of esthetic coalitions and why having a medical director is not enough, this conversation is full of practical takeaways to keep your business secure.

If you’ve ever wondered whether you’re doing everything “by the book,” this episode is your checklist.

What you’ll learn during this episode:

  • Why regulations are increasing—and how they impact your spa
  • How to avoid the most common compliance pitfalls (like missing good faith exams)
  • What to do if you’re unknowingly operating out of compliance
  • Who should actually be doing the prescribing in your spa

The difference between boards and legislative power—and how you can influence both

Resources Mentioned in Episode #434 – Compliance + Scope of Practice: What Spa Owners Need to Know in 2025

  • Learn more about Spakinect → https://www.spakinect.com/
  • Follow Spakinect on Instagram → @spakinect

 

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale
  • /
  • business, marketing

If you’re still thinking LinkedIn is just for resumes and job hunting, think again.

In this quick, actionable episode, I’m walking you through exactly why every spa CEO should be on LinkedIn—and how to start using it today to build strategic local partnerships, increase your visibility, and position yourself as a true business leader in your area.

Whether you’re just getting started or you already have a profile collecting dust, this is your invitation to start using LinkedIn with purpose and power. It’s not about likes. It’s about leveraged relationships that grow your business with ease.

What you’ll learn during this episode:

  • Why LinkedIn should be your go-to platform for building business relationships
  • How to filter by location, industry, and company size to find ideal partners
  • Key demographic stats that prove LinkedIn users are your people
  • Why your personal profile is more important than your spa’s business page
  • How this one platform can fuel referral pipelines and cross-promotions

Resources Mentioned in Episode #433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale

  • Connect with Daniela on LinkedIn

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 432: Replay: How to Build Rich Relationships with Selena Soo
  • /
  • business, education

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.

She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

What you’ll learn during this episode:

  • How Selena got started in her line of work
  • What is a rich relationship and how can we attract them?
  • How can we add value to the people we care about?
  • The strategy behind building successful partnerships 
  • Story ideas to publicize your spa in the media

Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo

  • FREE download of the first four chapters of Selena’s new book Rich Relationships
  • Connect with Selena on Instagram

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 431: The Untapped Superpower in Community-Driven Growth
  • /
  • business, marketing

If you’ve ever felt like networking was awkward or transactional, this episode will completely shift your perspective.

Kim Pezzetti joins me on the podcast to share how intentional community-building—not just passing out business cards—can become one of the most powerful, sustainable growth strategies for spa owners.

We talk about how to identify “micro-influencers” in your town, how to nurture reciprocal relationships with low cost and high return, and how to evaluate your community-building efforts like the smart CEO you are.

If you’re ready to move past the surface-level tactics and start truly embedding your spa into the heart of your community, this episode is for you.

What you’ll learn during this episode:

  • The “Give Something, Get Something” strategy that builds trust and drives referrals
  • Why spa partnerships should start with generosity (and a free treatment!)
  • How to allocate marketing dollars for max community ROI
  • What it means to be the mayor of your town as a spa CEO
  • Real-world examples of low-cost, high-impact local marketing
  • How to track community-based marketing like a pro

Resources Mentioned in Episode #431:  The Untapped Superpower in Community-Driven Growth

  • Download the FREE Exclusive Referral Guide
  • Learn more about Cartessa Aesthetics

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

 

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships
  • /
  • business, education

In this episode, I’m turning the tables!

I had the joy of joining John and Kayle on the Marketing 100 podcast powered by Mangomint to unpack one of the biggest myths in the spa industry: that new clients are the golden ticket to growth.

Spoiler: They’re not. 🚫

Before you pour more money into ads or hustle for fresh leads, you need to know whether you actually have a lead flow problem—or if retention is what’s holding you back.

This conversation is full of actionable tips on tracking where your best clients are coming from, improving retention with smart automations and human touchpoints, and having clear, constructive conversations with your team that boost performance without creating defensiveness.

It’s a game-changer, friend. And you’ll love hearing how we use real-world strategies to grow sustainably—without the overwhelm.

What you’ll learn during this episode:

  • Simple, effective ways to identify if your problem is lead flow or retention
  • Why it’s crucial to know your new client retention rate (and where you want it to be!)
  • Old-school methods for tracking new client sources that work beautifully today
  • How to use your spa software (like Mangomint) to automate the right touchpoints
  • Building meaningful relationships with clients in an AI-dominated world
  • And why 2025 is set to be an incredible year for our industry

Resources Mentioned in Episode #430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships

  • Learn more about Mangomint and get your first two months free!
  • Listen to the Marketing 100 podcast 

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden
  • /
  • business, education

Finances feeling fuzzy? This episode will clear things up in a big way.

On this week’s episode of Spa Marketing Made Easy, I’m talking with Danielle Hayden—CEO of Kickstart Accounting, CPA, and former hairstylist—about the real numbers that matter in your spa business.

From bookkeeping basics to big-picture strategy, Danielle explains how to build your “money team,” make smart financial decisions, and set goals that actually align with the life you want to live.

What you’ll learn during this episode:

  • The difference between bookkeeping, tax prep, and CFO support
  • Why looking at your numbers monthly is a non-negotiable
  • How to determine when it’s time to switch to an S Corp (and the three benchmarks to look for)
  • What your financial advisor’s role should be in your spa business
  • Why every spa owner needs to build a strategic “money team”

Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden

  • Visit Danielle’s business website, Kickstart Accounting
  • Follow Danielle on Instagram: @kickstartaccounting
  • Tune into Danielle’s podcast Business by the Books

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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EP 428 : Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That
  • /
  • business, marketing

What if the only thing standing between you and a million-dollar med spa… is you?

In this episode of Spa Marketing Made Easy, I’m breaking down the 6 mistakes that are holding med spa owners back from hitting seven figures—mistakes that are completely fixable once you know how to identify and correct them.

We’re covering everything from pricing strategies to membership models and—most importantly—the power of community and strategic partnerships that can multiply your growth.

What you’ll learn during this episode:

  • How to stabilize cash flow with a recurring revenue model
  • The danger of underpricing your services and how to price for profit
  • What your key metrics are actually telling you about your spa’s health
  • Which high-profit treatments to prioritize in your menu
  • How to think about funnels—no tech skills required!
  • Why relationships and partnerships are your biggest accelerators

Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That

  • Learn more at americanmedspa.org (AMSPA data source)
  • Access our Spa Capacity Calculator inside APA – become a member here!

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

 

PODCAST TRANSCRIPT:

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