Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well.

Cue the mom guilt.

With a 17-month-old, I’m right there in the trenches of working out the balance between my family, baby and my business.

Some days everything flows smoothly, but with an ever-growing little one, those smooth days and ironed out schedules can quickly shift and it can feel like we’re back to square one on finding balance.

While those days are par for the course in the grand scheme of parenthood, chaos doesn’t have to be the norm.

As my guest on today’s episode shares, with a few key strategies and practices in place, not only can you take on the tasks your heart desires, but you can craft a mom life/work life balance that actually works and feels good (sans the mom guilt).

In this episode, Ashli Carnicelli, a mom of three (and two under two!), joins me to discuss how she balances her roles as mom, esthetician, and blogger so that she’s consistently present and productive.

If you’ve ever felt even a twinge of guilt about not being present with your kids while reaching for your dreams, or questioned how you’re dividing your time between home and work, I know hearing Ashli’s journey and insights will put your worries at ease and give you some tangible steps you can start putting into action immediately.

Whatever your personal family and work situation, the most important thing I think you’ll walk away with is there’s no “right” way to strike a balance.

What works for you won’t work for everyone, and it’s about time we start to lay down our guilt and dust off our capes because no matter what, I know you’re already superwoman. And this episode will help you see and feel it.

In this episode you’ll learn:

• How Ashli crafts her daily and weekly schedule to meet her and her family’s needs
• Her strategies and mindset to bring in balance, allow presence and excuse mom guilt from her life juggling multiple roles
• Why we need to open up this conversation so we can crush mom guilt and focus on the goals  that are important for us, and thus, our family’s and kid’s futures

References Mentioned in Episode #035: Balancing Work and Life as a Busy Mom with Ashli Carnicelli

Read Ashli’s blog The Skincare Belle

Connect with Ashli on Instagram and Facebook.

Bella Santé Day and Med Spa

Join a community of like-minded aestheticians and continue the conversation in the free Spa Marketing Made Easy community.

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you need.

I know this is a pervasive problem because it’s one of the main reasons behind why I started AddoAesthetics to help elevate the spa industry by sharing my experience and knowledge…


According to reports from the US Department of Labor’s Bureau of Labor Statistics, the average annual salary for aestheticians is $32,990 as of May 2013, with the top 25 percent of these professionals earning an average of $39,160 and the top 10 percent making $56,930.

Although everyone has their own definition of success and everyone’s number for what they need and want to take home is different, I know there’s greater potential beyond those numbers.

It is possible to make six figures as an aesthetician, and it’s entirely possible to do it in less than the 60 and 80 hours weeks you might currently be pulling.


In fact, it’s possible in less than 40, but that’s a whole other episode.

In this episode of Spa Marketing Made Easy, I’m breaking down the ins and outs of the most common payment structures for medical aestheticians, and how to navigate which one of those structures will best suit your needs, your goals and your skill set.

In this episode you’ll learn:

• The four foundational payment structures you’ll find in a med spa environment
• The pros and cons of each payment structure and key considerations when navigating various employment offers
• My top recommendations for what to consider, ask, and identify when negotiating your preferred payment structure

References Mentioned in Episode #024: Navigating Payment Structures as a Medical Aesthetician

• Join the conversation and make connections in the free Spa Marketing Made Easy Community on Facebook.
• Research aesthetician salaries in your region on Salary.com.
• Sign up for free trainings + business building resources including retail sales tips, marketing insights and helpful case studies that will help you increase your earning potential.

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

In today’s episode, she walks us through her leadership ethos and why she believes it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients.

During our discussion you’ll also hear:

• What initial steps you can take to begin owning your role as a leader
• The key traits of leaders that impact the way they operate and carry out their businesses
• Steps to take in the art of discernment and how your business’ growth and trajectory will benefit
• How to begin doing the inner work to cultivate confidence as well as finding trustworthy external sources that give you room to grow

And to ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!

In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and tactics shared will benefit your spa business and aesthetic expertise

Plus, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to the founder of Addo Aesthetics and how that journey has paved the way to the creation of the Spa Marketing Made Easy Podcast.

To see the show notes for this episode and all our future episodes, visit addoaesthetics.com/podcast, and click here to join our growing Aestheticians Connect community on Facebook where you can ask questions, get feedback and support, and connect with fellow aestheticians striving to build a thriving career they love.