Here are a few fun facts you may not know about me:

• I’m an international speaker, trainer, and consultant in medical aesthetics with trainings in 82 countries around the world
• I’ve worked with major skincare brands like SkinCeuticals, iS Clinical, and SENTE
• And while AddoAesthetics is my full-time business and has been for years, I still work in the treatment room one day a week

Some people look at me like I’m crazy when I tell them I still work in the treatment room because it may seem like I would never have the time, but here’s the thing, it’s vital to me that I stay relevant.

I want to stay fresh in regards to skincare science, retail strategies, and keep my pulse on what’s happening in the industry.

Not to mention, I love working with patients, especially those at Potomac Medical Aesthetics, where I currently get to work alongside my guest on today’s episode, Dr. Petropoulos.

In addition to being the founder of Potomac Medical Aesthetics, Dr. Petropoulos has been a physician for 20+ years and is a highly-respected board-certified physician with specialized training and certifications in aesthetic and regenerative medicine.

Working with him has been such a great experience, especially in seeing how he values the role of the medical aesthetician in his practice, so when our Spa Marketing Made Easy Podcast Community asked to get a physician’s perspective on how an aesthetician can pivot into the world of medical aesthetics, I knew just who to interview.

Whether you’re already in the realm of medical aesthetics, or you’ve been considering making a shift in your specialty, hearing Dr. Petropoulos’ insights is sure to leave you feeling encouraged in leaping toward your passions (no matter where they may lie) while also giving you practical steps to get started.

In this episode, you’ll learn:

• How Dr. Petropoulos journeyed from emergency medicine into the world of medical aesthetics and opening up his own practice
• The beginnings of Dr. Petropoulos’ aesthetic eye through his photography work and how that directly translates to the work he does today
• How he views medical aestheticians in his practice and the value they bring to the table to his clients as well as his business structure
• What Dr. Petropoulos looks for when bringing on new aestheticians into his practice and his top tips for beginning to pivot into the medical aesthetics arena  

References Mentioned in Episode #077: A Physician’s Take on Breaking Into the World of Medical Aesthetics with Dr. Petropoulos

• Learn more about Dr. Petropoulos and Potomac Medical Aesthetics by clicking here
• Connect with Potomac Medical Aesthetics on Facebook and Instagram
• Continue the conversation and receive feedback and support inside the Spa Marketing Made Easy community

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

A rising tide lifts all boats.

Community is stronger than competition.

These are sentiments I have believed in and preached for years, and today’s guest on Spa Marketing Made Easy is the epitome of these philosophies, which is why I’m so excited for you to hear from her today.

If you’re not familiar with Denise R. Fuller, here’s just a little of her background:

Denise is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist and Founder of NASNPRO, which is a complimentary membership organization for licensed salons and spa professionals

She is passionate about education and mentoring to help industry professionals like you reach new heights in their businesses and careers, and if that’s not enough, she is regularly featured on NBC and CBS affiliate news channels as a beauty expert and frequently asked to share her expertise for articles, books and magazines.

Needless to say, she’s a true expert and not just because of her years of aesthetic experience, but in her strides to elevate the industry through helping you build your professional network in a way that’s incredibly accessible (did you know NASNPRO membership is free?!) and highly valuable.

This year NASNPRO is ringing in its 15th anniversary and is celebrating by hosting events in every region and corner of the country making this the year to get involved in NASNPRO if you aren’t already.

Tune in to hear more of:

• How NASNPRO started and how it has remained true to its intention and core values over the course of 15 years and global growth
• Why community and a connected professional network is vital for personal and business development
• What you can expect to get as a NASNPRO member and when attending an event
• The importance of self-care, mindset, and personal growth in becoming the best version of yourself  

References Mentioned in Episode #075: Building Your Professional Network with the founder of NASNPRO, Denise Fuller

• Learn more about NASNPRO and their complimentary membership program by clicking here
• Connect with NASNPRO on Facebook and on Instagram
• See NASNPRO’s calendar of upcoming events and conferences
• Continue the conversation from today’s episode inside the Spa Marketing Made Easy community on Facebook, click here to join  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they stepped up their game serves not only as motivation, but invaluable insight we can invite into our own businesses.

On this episode, I’m joined by one of those successful spa owners, Amanda Whelband who is the owner of Absolutely Fabulous Spa and has built a team and brought in over 7-figures. She’s smart, savvy, and also one of my Spa Retail Rockstars who won our Finish The Year Strong contest.

Here’s what you’ll learn from Amanda:

• Her journey to starting her own spa and her top strategies for building up her clientele fast, which she still uses today
• The winning strategies she implements with new leads to convert them into loyal clients
• How she doubled her holiday gift card sales from the previous year in just 2.5 weeks, which led to her winning our Finish The Year Strong contest inside Spa Retail Rockstar
• Why Amanda has embraced a membership program for her spa and the benefits it brings to her bottom line

To join the Spa Marketing Made Easy community on Facebook and receive more marketing insights, support and feedback, click here.

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

In today’s episode, she walks us through her leadership ethos and why she believes it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients.

During our discussion you’ll also hear:

• What initial steps you can take to begin owning your role as a leader
• The key traits of leaders that impact the way they operate and carry out their businesses
• Steps to take in the art of discernment and how your business’ growth and trajectory will benefit
• How to begin doing the inner work to cultivate confidence as well as finding trustworthy external sources that give you room to grow

And to ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!

In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and tactics shared will benefit your spa business and aesthetic expertise

Plus, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to the founder of Addo Aesthetics and how that journey has paved the way to the creation of the Spa Marketing Made Easy Podcast.

To see the show notes for this episode and all our future episodes, visit addoaesthetics.com/podcast, and click here to join our growing Aestheticians Connect community on Facebook where you can ask questions, get feedback and support, and connect with fellow aestheticians striving to build a thriving career they love.