Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

If you’re typically an earbuds listener and not a video watcher, for this episode, I’d love for you to pop over to our video recording, even if just for a few minutes after you’ve listened, so you can get a look at Salt.

This woman is her brand to the core, which makes it easy to understand why she’s a branding expert.

From what she’s dubbed as her “Salty Truths” as her messaging and her Why, which informs her brand visuals, everything intuitively and authentically ties together, and it’s because she is simply herself.

Of course, knowing precisely who you are isn’t always easy, it requires a fair amount of deep dive soul work, not to mention, you are ever evolving, but doesn’t that sound like a breath of fresh air?

That the best brand you could ever create is simply you being true to yourself?

It sounds radically freeing to me, and in this episode, Salt is laying down the law on what it takes to truly be your brand so that you can stand out amongst the endless scrolling online and create the genuine connection your potential clients crave.

If your brand has felt boring or like it’s a bit of a sham because it’s just not you, this is the insight you need to hear to get crystal clear on your brand.

In this episode you’ll learn:

• How to craft a brand message and visuals that don’t get scrolled over
• The story of Salt’s name and insights on how to name your business or brand
• The most important thing you have to understand first before you can fully understand your brand
• How to reverse engineer the process of defining and refining your brand and your message

References Mentioned in Episode #032: Developing You as Your Brand with Salt Freedom

• Join the free Spa Marketing Made Easy Community on Facebook where you’ll gain access to a community with exclusive monthly trainings, tips, and business growth conversations.

To have a presence on Instagram is non-negotiable for an aesthetician.

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive portfolio of your work while also sharing your value as an aesthetic expert.

But while there’s no question that Instagram provides a plethora of opportunities for growing your brand simply by posting and engaging through your own account, there’s even more opportunity lying within the accounts of others.

What I’m talking about is influencer marketing.

Influencer marketing has been around for a while (if you’ve ever been an avid blog reader, you’ll be familiar with the idea of sponsored posts), but just in the last couple of years as Instagram has grown and influencers have amassed highly engaged and targeted audiences on the platform, much of today’s influencer marketing landscape takes place directly on Instagram.

Whether it’s sponsored posts in the main feed that compensate an influencer with traded services or sponsored Instagram Stories for monetary compensation, there are a variety of ways you can work with influencers in your community that allow you to leverage their audience (ideally filled with people who would be interested in your business and services) so you can increase your brand’s awareness and ultimately, your business’ base of potential clients.

And the influencer marketing opportunities don’t just stop there; there’s also the option of building your own brand as an online influencer.

Here to talk about how we can begin using influencer marketing in our businesses is Gwen Lane, founder of the popular blog, The LA Girl, and The Spark Society, an influencer training program and community.

Listen in as she shares why influencer marketing can be a game-changer for your business and what it takes to become an influencer yourself.

In this episode you’ll learn:

• What an influencer is and how they can play a role in your overall marketing strategy
• Gwen’s journey to becoming an influencer and online educator and her top tips for estheticians looking to work with or become a influencer
• How influencer marketing has the power to grow your brand

References Mentioned in Episode #029: How To Use Influencer Marketing On Instagram To Get More Clients with Gwen Lane

• Learn more about Gwen through her blog, The LA Girl,  and check out her influencer membership, Spark Society.
• Connect with Gwen on Instagram.
• Take Gwen’s free 5-Day Influencer Bootcamp.
• Join the free Spa Marketing Made Easy Community on Facebook to ask more of your questions and to keep the conversation going!

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme.

From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get started with leveraging the power of video marketing for your aesthetic business.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.

As you listen to this episode, you’ll learn:

• The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
• How to create strong referral partnerships with other business owners in your community
• Critical do’s, don’ts, and best practices for ensuring you receive a  high return on investment in your gift card marketing efforts
• How to tie gift card marketing into a diversified marketing strategy as you continue to grow

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions.

In addition to setting the record straight on how bots can support your spa’s customer service, he’s giving us his top tips to ensure all our communication is authentic and on-brand for maximum connection and conversion.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”

Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today, the vast opportunities that Facebook advertising presents for the spa industry are ours for the taking.

In today’s episode you’ll learn:

• The key targeting factors that will allow you to zero in and get on your ideal clients’ newsfeed
• How to structure your ads for success with some key do’s and don’ts
• The 3 creative elements of your ads that you should test to find your winning ad combination
• How to navigate the Facebook platform from a mindset perspective and avoid algorithm freakout
• Connect with Tara and her Successful Ads Club.

And to ask questions and receive feedback and support around digital marketing for your spa, click here to join the free Aestheticians Connect community on Facebook.

Rather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions?

In today’s episode, we’ll cover the main reasons why you should be using a spa marketing calendar and how it can help your business with not just sales, but systems that enhance your level of service.

I’ll also walk you through how to set your promotional calendar up for success and tools to use to stay organized and execute your plans flawlessly.

Click here for a copy of the spa marketing calendar.

And to ask questions and receive feedback and support, click here to join the free Spa Marketing Made Easy Community on Facebook.