It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

While I still love (and always will) the “science behind success,” I’ve also learned that some of that science lies in the areas that aren’t as clearly defined as a number but are certainly shown to work.

What am I talking about? Mindset.

And in this episode, I’m joined by my friend Melanie Bundock, who knows more than a thing or two about the power of a positive mindset and how you can use techniques such as visualization to manifest the desires you have for your life.

Melanie is a mindset coach, the host of Big Vision TV, and the creator of Tapping Into Abundance, her signature program where she helps her students shift their own state into one that allows their desires and goals to manifest faster and more effortlessly in their lives, no matter what their current circumstances or beliefs.


Still with me here?


Good! Because Melanie’s personal experience is one you have to hear…


Whether you’re 100% on board with trying visualization or if you’re slightly skeptical, you will be awestruck after listening to her stories about being able to make the leap from her quitting her job to start her business (with the help of her winnings on a pretty big-time game show you’ve probably heard of) and how she took her family on the vacation of a lifetime.

In addition to sharing her personal journey with visualization, she’s also cluing us in on her techniques on getting started with manifesting your dreams right after you’re through listening to this episode.

Now I only have one more question for you…

What do you have to lose by giving visualization a try? The answer is absolutely nothing.

So sit back and listen in, this episode could be the start of the shift of everything.

In this episode you’ll learn:

• Melanie’s journey to becoming a visualization and manifestation expert including the incredible stories of how these practices have worked in her and her family’s lives

• Recognizing your unique desires and goals, and the keys to making visualization work for you
• How vision boarding can act as a valuable tool in manifesting your dreams
• The consistent practices you need to embrace to attract the results required to achieve your goals

References Mentioned in Episode #036: How to Visualize Your Goals and Manifest the Life You Desire with Melanie Bundock

• Learn more about Melanie and her work by visiting her website.
• Tune to watch Melanie’s show, Big Vision TV.
• Connect with Melanie on Facebook and Instagram.
• Read “The Secret” by Rhonda Byrne.
• Join the Aestheticians Connect community to discuss all things treatments, skincare, and beauty.
• Join the Spa Marketing Made Easy Community to receive more marketing insights, free trainings, and tips around growing your aesthetic business.

Nothing irks me more than someone who views careers in the beauty industry as pure vanity, because as any aesthetician knows, beauty is so much more than skin deep.

In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core of what we do is building confidence and bolstering the feeling of being beautiful from the inside out.

Our work may treat a surface issue of acne scarring or hiding hyperpigmentation, but the real thing we’re addressing is that voice inside that makes our client’s feel like they’re not enough.

Of course, we know that they are already beautiful and more than enough, but if our gifts in aesthetic artistry can help them see that in themselves, well, that’s why we do what we do.

If you’re anything like me, when I think of that deeper why behind our work as aesthetic experts, it really fires me up and gets my passion pumping for our industry even stronger than it already does.

So can you imagine how we can make our clients feel when in addition to treating the surface we can help them with discovering their inner beauty?

In this episode of Spa Marketing Made Easy, I’m talking with makeup artist, beauty expert, and self-love activist, Sara Drury, to discuss the role of inner beauty in our work as aesthetic experts and how her shift in helping her clients discover their inner beauty has grown her business and how it can change yours, too.

If you’ve been thinking of ways to go deeper with your work, expand your earning potential and revenue streams by leveraging your passion in a new way, you’ll want to give this episode a listen!

In this episode you’ll learn:

• Why Sara began her entrepreneurial journey, and she’s gotten to where she is now
• What she did to transition her focus from purely aesthetics to also encompassing inner beauty and how that has impacted her work
• The opportunities Sara identified in her business and how she adjusted her business model for greater scalability
• How to own your aesthetic expertise and incorporate it into new revenue streams

References Mentioned in Episode #034: Discovering Your Inner Beauty with Sara Drury

• Learn more about Sara’s work on her website.
• Steal a makeup artist’s secrets and sign up for Sara’s free video training, “Top 10 Makeup Mistakes and How to Fix Them”
• Connect with Sara on Facebook and Instagram.
• Join the Spa Marketing Made Easy community on Facebook for more marketing conversation, insights and tips.

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

I consider it my zone of genius, which is why much of my work has centered around consulting with physician-dispensed skincare brands as well as working with solo aestheticians and spa owners to bolster their retail efforts.

But like most things we’re passionate about, retail sales wasn’t something I just magically became good at one day.

It took a lot of self-education and practice, but once I saw the results I was helping my clients achieve as well as the potential for growth that retail sales afforded me in my career (and later in building AddoAesthetics), I drilled down and refined my strategy and skills ’til I saw the results I sought out.

In this episode of Spa Marketing Made Easy, I’m going to walk you through that journey and show you how if you develop your retail skills, you have the potential to drastically grow your business (with plenty of my insider tips and insights included, of course!).

If you’ve been sitting on the fence with bringing a skincare line into your spa or feeling uncertain in your ability to sell retail, I urge you to give this episode a listen.

If it’s something you desire, it’s something you can acquire.

Key takeaways from this episode:

• My journey into retail sales and how it started from the perspective of the client
• How I came to love physician-dispensed skincare brands and my approach to creating custom regimens for my clients
• Why retail sales isn’t actually about sales
• How I looked at retail sales as an opportunity for the consulting arm of my business and educational component for my work with estheticians

References Mentioned in Episode #031: How Retail Changed My Life and Business

• Learn more about the medical science of skin and skincare in The Lancet.
• Connect with me over on Instagram.
• Join the free Spa Marketing Made Easy community on Facebook.

If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.

And if you’re one to think mindset is “woo-woo” topic, think again, because as today’s guest, Dr. Shannon Irvine, explains, mindset is a matter of science.

Today we’re discussing how successful people think and apply their thoughts to their lives and businesses in a way that allows them to have more significant achievement in actualizing the vision they’ve set out to accomplish and how you can do the same.

Here’s more of what you’ll learn in this episode:

• The science behind how our thoughts impact our brain’s patterns and our resulting actions
• Why our brains are wired for efficiency and how we can use this knowledge to both break negative thought patterns and create new ones
• What to “feed” your brain daily to make your vision a reality
• How many of us get to a place of needing to retrain our brain and Dr. Shannon’s 4 “R” process to self-navigate the process of creating a mindset for success

click here join the free Aestheticians Connect community.

Click here to learn more about Dr. Shannon Irvine and her work.