Trust and authenticity are two attributes required for a successful partnership.
In business, today’s guest, Selena Soo, likes to refer to these as rich relationships.
A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.
These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.
Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.
She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.
Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.
What you’ll learn during this episode:
- How Selena got started in her line of work
- What is a rich relationship and how can we attract them?
- How can we add value to the people we care about?
- The strategy behind building successful partnerships
- Story ideas to publicize your spa in the media
Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo
- FREE download of the first four chapters of Selena’s new book Rich Relationships
- Connect with Selena on Instagram
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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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