What happens when you blend hustle with heart?
In this powerful episode of Spa Marketing Made Easy, I’m joined by Candice Johnson, the founder of Candee Skin—a waxing and skincare brand that has grown into a million-dollar company with a 16-person team.
Candice’s story is one of resilience, faith, and practical leadership. From being let go from a corporate waxing job to navigating the challenges of COVID, learning her numbers, and dreaming big with franchising—her path proves that “normal” women with a big vision can do extraordinary things.
If you’ve ever struggled with confidence, cash flow, or clarity—this episode is for you.
What you’ll learn during this episode:
- Why Candice focused on working every role before launching her spa
- How she grew her brand during COVID by serving her clients and team
- The moment she couldn’t make payroll—and what changed from that point on
- How she pays her team well and runs a profitable spa
Her plans to franchise—and how she’s preparing to scale
Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story
- Follow Candee Skin on Instagram → @candice.mjohnson
- Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/
- Visit Candice’s website → http://candeeskin.com/
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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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