AI Isn’t About Replacing Humans. It’s About Reclaiming Your Time for What Matters Most.
If you’ve been wondering whether AI will replace the personal touch in your spa business, this episode will put your mind at ease. The reality is far more empowering: AI tools are designed to handle the repetitive, time consuming tasks that keep you stuck behind your computer, so you can get out into your community and build the genuine relationships that actually grow your business.
In this conversation between Daniela and Marketing Manager Lucy, you’ll hear firsthand how implementing AI strategies has transformed their team’s productivity by 5x while actually reducing team size by four people. More importantly, you’ll discover why the next five years will require spa owners to become deeply rooted in their local communities as online spaces become increasingly saturated with content that makes people question what’s real and what’s not.
The solution isn’t to hide behind more technology. It’s to use technology strategically so you can be more present, more connected, and more visible in the places that matter most: your local community.
Become the Mayor of Your Town: Why Local Community Engagement Is Your Competitive Advantage
One of Daniela’s most powerful concepts is this: get out there and be the mayor of your town. This means becoming a recognizable pillar in your community where people immediately associate you with your spa and what you stand for.
As AI continues to blur the lines between real and artificial online, people are craving authentic, in person connections more than ever. This creates an incredible opportunity for local spa businesses to differentiate themselves through genuine community involvement.
Consider joining and actively participating in organizations like Chamber of Commerce, BNI (Business Network International), Rotary Club, and local entrepreneurial meetup groups. These aren’t just networking opportunities. They’re platforms for building trust, awareness, and referral relationships that no amount of social media marketing can replicate.
When you’re known in your community, when people can put a face to your business name, when they’ve met you at local events and seen you contributing to causes that matter, you build a level of credibility and trust that translates directly into loyal clients and consistent referrals.
But here’s the challenge: How do you find time for community engagement when you’re already drowning in daily operations and content creation?
That’s where AI comes in.
From Hours to Minutes: How AI Transforms Your Content Creation Workflow
Lucy shares a telling example from when she first started working with Daniela. She would send lengthy Google Docs with full social media posts because the strategy at the time required long form captions to drive engagement. These static image posts with detailed copy took enormous amounts of time to create.
But the challenges didn’t stop there. Once you created content for Instagram, you couldn’t simply copy and paste it to Facebook or LinkedIn. Each platform requires a different voice, different formatting, and different messaging strategies. And what about transforming that social content into a blog post? Or an email newsletter? The time requirements quickly became unsustainable.
This is exactly the problem that AI tools solve. You can now focus your creative energy on developing one piece of quality content, then use AI to transform that content for different platforms in a fraction of the time.
For example, you might spend your creative time crafting an insightful Instagram post about a new treatment you’re offering. Then, you can prompt AI to help you transform that same core message into an email for your client list, a blog post optimized for SEO, and a LinkedIn update tailored to a more professional tone.
What used to take hours or even days now takes minutes. And the quality doesn’t suffer because you’re still providing the strategy, the expertise, and the creative direction. AI is simply handling the heavy lifting of reformatting and adapting your message.
The Real Productivity Shift: From Repeatable Tasks to Strategic Thinking
Perhaps the most significant insight from this episode is Lucy’s reflection on how her role has evolved. Six months ago, she felt like all she could handle was Instagram. Now, she’s managing multiple platforms, overseeing a 50 page magazine, and tackling higher level strategic tasks, all while the team has actually shrunk by four people.
This isn’t about working longer hours. It’s about working smarter by delegating repetitive processes to AI tools while focusing human energy on creativity, strategy, and relationship building.
Lucy admits that if she had stayed focused solely on traditional social media management without adapting to new technologies, her business would likely be struggling. The willingness to learn new skills and embrace AI tools didn’t replace her value. It amplified it.
The same principle applies to your spa business. AI won’t replace the personal consultations you provide, the customized treatment plans you create, or the trusted relationships you build with clients. But it can handle appointment reminders, follow up sequences, content repurposing, basic customer service questions, and dozens of other tasks that consume your time without requiring your unique expertise.
The Future Belongs to Spa CEOs Who Balance Technology With Human Connection
The spa owners who will thrive in the next five years aren’t the ones who resist technology, nor are they the ones who hide behind it. They’re the spa CEOs who strategically implement AI tools to handle operational efficiency while dedicating their freed up time to what technology can never replace: authentic human connection.
This means showing up at community events. Building relationships with other local business owners. Becoming a recognizable face in your town. Creating spaces where clients feel genuinely seen, heard, and valued.
When people are constantly questioning what’s real online, your in person presence becomes your most powerful marketing tool. When AI bots are flooding LinkedIn and Instagram with generic messages, your authentic voice and genuine relationships stand out even more.
The question isn’t whether you should use AI in your spa business. The question is: How will you use AI to create more time for the relationships, community engagement, and strategic thinking that will set your business apart?
This episode offers a clear answer: Let AI handle the repeatable tasks so you can focus on being irreplaceable.
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About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that’s helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
Hello, my dear. Is Daniela lake here, and welcome to another episode of this bond marketing Made Easy podcast. We are wrapping up marketing month with Part Four in this four part series that Lucy and I put together our conversations on marketing on AI, and today we’re wrapping it up by talking about why you want to do all of this, and really coming to the the culmination that AI is meant to help you improve your daily operations, so that you can get out there and be in your community and have more connections with humans in your area. Okay? It’s a really, really important piece. We don’t want to remove that human component. We want to remove those repetitive tasks that are keeping you feeling like you just have this never ending pile of work of the I should do that. I’m so behind in this, I’m overwhelmed with that. I don’t have any time to go out and actually connect with other entrepreneurs and other leaders and other community builders in my area, which will actually be one of the greatest things that you can do, especially in the next five years, as there is this desire, I think, for more human, more face to face, more in person, connection. So Lucy and I are going to chat about that for a little bit in this episode. I hope you enjoy it. I hope you implement what you’re learning. So let’s go ahead and play that part four of our marketing month, something that I think is really, really important to keep front of mind is that we are not trying to completely replace humans. We are trying to replace the repeatable tasks so that we can be more present with our clients and patients, so that we can be more present in our community. And I think one of the most important shifts that we’re going to see in the next five years is this deeper connection of community, because there’s so much out there online that you’re like, is this real? Is this not real? Like, what is actually happening some of these AI bots, some of the things that you see sending you messages on LinkedIn, or it’s like you’re not a human. Yeah. So I think that this desire to come back together and this desire for community and connection is going to be incredibly important in our local areas. And so for local businesses, we’re going to be talking about Chamber of Commerce, we’re going to be talking about BNI, we’re going to be talking about Rotary Club. We’re going to be talking about entrepreneur, entrepreneurial meetup groups in your area. These are the things I want you to go to, these are the things that you have to get out there and be the mayor of your town. That’s that’s a Daniela ism that I say all the time, get out there and be the mayor of your town. I want you engaging in being a part of your community and being a pillar of your community where people know that, oh, that’s the spa, that’s Lucy’s spa, or that’s you know that it’s very clear who you are, what you’re about, and what your role is in the community. That is going to build trust, that’s going to build awareness, that’s going to build referrals, and what AI and these different tools are allowing you to do is handle the daily operations on such a larger scale than they were than previously possible, so that you can go out and build these relationships. It’s not to just like we can’t just hide behind our computers. We have got to get out, we’ve got to engage, we’ve got to connect with one another and build those relationships. That is the, the most important thing that we can be doing to grow our businesses, for sure.
Yeah, and I think if we look at like our like evolution, or at least when I started, when you originally hired me, I don’t know if you remember, but you would get like, Google Docs from me with just lengthy posts that were like, We need to have the words written on social to like, start that conversation. And that was like, a very big trend at that point. It was like influencers and coaches of the sort, it was like, we weren’t doing videos. So it was like, we just have a static image, and then we have really long posts. And so when you think about that, that took so much time that, of course, it was like, now I don’t have time to, like, take all of these topics and put it into a blog. Like and then put it into an email and then potentially take what was used on Instagram and transform it to Facebook, because, again, that’s a whole different conversation. But like, you don’t want to just copy and paste and let alone LinkedIn, right. Like Instagram, you are a different persona on these different platforms, and you want to speak that way, and that’s where this time discussion really comes in. Because you had also shared, like, how am I going to write a blog every week and then also turn it into an email? This is now taking this is solving that problem that we’ve been talking about for a couple years. Of like, I really only have time to get instagram done? Well, no, now you can. You can start on Instagram, and then you can ask chat, okay, like, how can I transform this into something for email? Or, how can I take this email and turn it into a blog post? And it’s just, you get to focus on creating the quality content, and then chat does the heavy lifting of transforming it for you, for the different platforms, and I think that’s really important, because then it frees up your time to have these quality conversations in person with people, while you know your systems for your weekly blog are taking in the background, taking you an hour to two hours, rather than just coming up with topics for an hour and then trying to write like. So that’s that’s a really big takeaway here. Love that I don’t miss writing those captions.
I feel like in 11 years, anyone that is like starts as a social media manager. They’re like, I’m never doing social again. It’sI get asked that all the time, because my life before working with you was like my own social media management business, and it was great. I learned so much, and I got to learn other skills while doing social because I partnered with a lot of people like SEO specialists, or a website person or video people, and I got to be creative and things like that, and tap into different areas. But coming up with, like, different clients, social every month was like, Oh my gosh, am I going to be doing this for the rest of my life? Am I just creative, like, in a good way, like in a good and bad way, like it was just sometimes it just became monotonous. It’s alot. Yeah, it’s a lot to be because, because social is that highlight reel, and we’re not always on before. I mean, there’s, there’s stuff that goes on in lives that someday you just maybe feel like being cozy in your jammies, and you’re not in a witty or creative mood, right or, Oh, and then, when you think about it, what I was doing was offering services. And so then I am also an entrepreneur, and I didn’t even have my own stuff set up. And I was like, that comes last.
That comes last, I got to fulfill these deadlines for clients, and then find time to like, okay, let’s, let’s, like, create my own reels about how to use Canva, how to use this, how to use that. It was like, it just there wasn’t enough time. And I will say specifically, in the last six months, time has felt shifted, where I am able to prioritize higher level tasks, and knowing that these repeatable processes are taking care of themselves, and I can just review them. And the incredible thing about that Lucy is our team. We have shrunk our team by four people, and we have 5x the productivity we really have, so the amount of work that you’re doing now.
There was a point where you’re like, I can only handle Instagram, yeah. And now you’re handling multiple platforms, freaking magazine, like something else that we a 50 page magazine that we’re throwing in there, you know? I mean, there’s a lot of stuff in there, so I think that’s just a testament of like, for the first time, saying I actually feel like I have time to do higher level tasks, but your productivity output is, for sure, 5x what it was before. That’s the power of what you can do with chat and also being adaptable, because you did have to learn new skills, right? Like, if you were only doing social media management, your company would be out of business, you know. You would have to figure out how to adjust and adapt, you know, and that’s why I’m grateful that we met, because that gave me the opportunity to shift and into different types of management, of marketing, like I still do social media, and it’s still such an important part of business in general. But. You’re exactly right.
Like a lot of thosewriting, it’s you’re the you’re the strategy, the higher level thinking of what makes sense, how do I refine our document? How do I prompt better? How do I, you know, all of those types of things, all right, my dears, Well, that wraps it up. That wraps up marketing month. Thank you so much for listening. I hope that you found value. I hope that you have items on your to do list to actually implement and implement those. Make the time to do that for yourself.
I promise you won’t regret it. This is something that is not going away, and it’s something that can really, genuinely help lift some of the burden of the to do’s in your business. Okay? So if you want to keep this conversation going, please head over to the spa marketing Made Easy Facebook group. I am in there live every Thursday at 11am Eastern Time, answering questions, providing trainings, starting next month, in November, we are doing a new series called Laser coaching, where we’ve got a bunch of questions that have been submitted to us, and we are using the opportunity of this incredible Facebook group to be able to answer your questions, so make sure that you’re there for that, and I will catch you on the next episode.