You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings.
That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.
In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering.
Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter.
In this episode, I’ll teach you:
- What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes
- How to properly structure your spa’s sales funnels for success including the number one element you need to see results
- Key performance indicators to assess your sales funnel performance
- The steps of how your ideal client or customer should travel through your spa’s sales funnel
References Mentioned in Episode #385: Spa Sales Funnels 101
- Get our Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs
- Learn more and sign up for my recommended spa email service provider, ConvertKit (affiliate link)
- Read the USC article I mentioned in this episode, “Thinking vs. Feeling: Psychology of Advertising
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT