Growth Factor® Framework
Growth Factor® Spa Coaching

The Strategic System That Turns Overwhelmed Spa Owners into Confident Spa CEOs

Running a spa doesn’t have to mean running yourself into the ground.

At Addo Aesthetics, we’ve helped over 1,700 (and counting!) spa owners stop spinning their wheels and finally build systemized, profitable businesses that align with the life they want to live.

Now, we’ve taken everything we’ve learned from more than a decade of supporting aesthetic professionals, added the power of AI and automation, and reimagined Growth Factor® into two distinct paths—so no matter where you are on your business journey, there’s a clear, proven way forward.

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Dive Into the Growth Factor® Framework

A 5-Phase System Designed to Support You at Every Stage of Growth

No more guessing what to do next.

The Growth Factor® Framework walks you step-by-step through the exact phases every spa business moves through as it grows—from establishing your foundation to scaling with strategy.

Foundations

Before you build, you need clarity. You’ll define your version of success, refine your ideal client, and set the tone for your brand, mindset, and leadership style.

Phase 1: Sales

Design irresistible signature offers, price for profit, and learn how to confidently close with sales scripts, events, memberships, and funnels that drive real revenue.

Phase 2: Social Media

Cut through the content overwhelm with plug-and-play strategies, evergreen systems, and automation tools that help you stay visible—even when you’re off.

Phase 3: Systems

Set up SOPs, automations, and tracking systems that keep your spa running smoothly. From KPIs to client workflows, you’ll create a business that works without your constant oversight.

Phase 4: Structure

Hire and onboard with ease, create role clarity, and build a values-driven culture where your team feels empowered—and your business isn’t solely dependent on you.

Phase 5: Scale

Plan for long-term, aligned growth—whether that’s adding new revenue streams, launching products, or expanding locations. Learn how to delegate, lead, and scale without breaking what’s already working.

Two Ways to Work the Framework

We’ve split Growth Factor® into two distinct tracks to better support you—no matter what stage of business you’re in.

Growth Factor® Fundamentals

Build the business backbone that gives you freedom, structure, and sustainable growth.

You’re serving clients, answering texts, running daily operations, posting on Instagram, trying to hire—and still somehow doing it all. Growth Factor® Fundamentals is your blueprint for getting out of the weeds, building a systems-based business beginning with your spa’s foundation, and stepping into your role as Spa CEO.

As a Growth Factor® Fundamentals member, here are all the benefits included in your membership:

  • The Complete Growth Factor® Framework

Get step-by-step training across five core pillars—Sales, Social, Systems, Structure, and Scale—alongside 35+ done-for-you resources designed to help you implement with ease.

  • Live Mastermind Calls

Join these facilitated calls with your peers for high-level strategy, accountability, and collaboration, offered weekly for your convenience.

  • Monthly CEO Coaching Call with Daniela

Receive direct, personalized guidance on your most pressing business challenges so you can keep moving forward.

  • Private Community of Spa Leaders

Connect with like-minded professionals who are committed to building a business and life they love.

  • Trusted Addo Partner Discounts

Access preferred pricing on tools and services that help streamline and scale your spa.

  • Exclusive Member Pricing

Enjoy VIP access to additional Addo Aesthetics trainings, consulting, and events.

Explore Fundamentals

Growth Factor® Elite

Scale with strategy, streamline with smart systems, and lead like a true Spa CEO.

You’ve built a successful spa and a solid team—but your business still relies heavily on you. Growth Factor® Elite is our VIP mentorship experience for Spa CEOs who want to reduce operational expenses by 25%, delegate with confidence, and build a business that runs without them.

As a Growth Factor® Elite member, you’ll gain access to everything in Fundamentals PLUS:

  • Advanced Business Strategy & Systems

Master your customer acquisition cost, streamline operations, and optimize team efficiency using proven systems and data-backed decision-making.

  • Smart AI Integration

Discover how to use ChatGPT and automation to replace entire roles—like marketing and admin—without sacrificing your brand’s personal touch.

  • Weekly Coaching with Daniela + Elite Mastermind

Join an intimate group of spa leaders in weekly strategy sessions and collaborative problem-solving designed for scaling.

  • Exclusive Elite Tools & Templates

Access systems, SOPs, and resources built specifically for six- and seven-figure spa owners.

  • 5 Private 1:1 Coaching Calls

Get tailored support from a dedicated coach to move through bottlenecks, stay focused, and implement fast.

  • Annual Cohort Format

Elite runs once per year so we can update the curriculum with the latest AI, leadership, and business trends—keeping you ahead of the curve.

Join the Elite Waitlist

Growth Factor® Fundamentals

Build the business backbone that gives you freedom, structure, and sustainable growth.

You’re serving clients, answering texts, running daily operations, posting on Instagram, trying to hire—and still somehow doing it all. Growth Factor® Fundamentals is your blueprint for getting out of the weeds, building a systems-based business beginning with your spa’s foundation, and stepping into your role as Spa CEO.

As a member, you’ll gain access to:

  • The Complete Growth Factor® Framework

Get step-by-step training across five core pillars—Sales, Social, Systems, Structure, and Scale—alongside 35+ done-for-you resources designed to help you implement with ease.

  • Live Mastermind Calls

Join these facilitated calls with your peers for high-level strategy, accountability, and collaboration, offered weekly for your convenience.

  • Monthly CEO Coaching Call with Daniela

Receive direct, personalized guidance on your most pressing business challenges so you can keep moving forward.

  • Private Community of Spa Leaders

Connect with like-minded professionals who are committed to building a business and life they love.

  • Trusted Addo Partner Discounts

Access preferred pricing on tools and services that help streamline and scale your spa.

  • Exclusive Member Pricing

Enjoy VIP access to additional Addo Aesthetics trainings, consulting, and events.

Explore Fundamentals

Growth Factor® Elite

Scale with strategy, streamline with smart systems, and lead like a true Spa CEO.

You’ve built a successful spa and a solid team—but your business still relies heavily on you. Growth Factor® Elite is our VIP mentorship experience for Spa CEOs who want to reduce operational expenses by 25%, delegate with confidence, and build a business that runs without them.

As an Elite member, you’ll gain access to:

  • Advanced Business Strategy & Systems

Master your customer acquisition cost, streamline operations, and optimize team efficiency using proven systems and data-backed decision-making.

  • Smart AI Integration

Discover how to use ChatGPT and automation to replace entire roles—like marketing and admin—without sacrificing your brand’s personal touch.

  • Weekly Coaching with Daniela + Elite Mastermind

Join an intimate group of spa leaders in weekly strategy sessions and collaborative problem-solving designed for scaling.

  • Exclusive Elite Tools & Templates

Access systems, SOPs, and resources built specifically for six- and seven-figure spa owners.

  • 5 Private 1:1 Coaching Calls

Get tailored support from a dedicated coach to move through bottlenecks, stay focused, and implement fast.

  • Annual Cohort Format

Elite runs once per year so we can update the curriculum with the latest AI, leadership, and business trends—keeping you ahead of the curve.

Join the Elite Waitlist

Growth Factor® Framework Program Comparison

Which Path is Right for You?

If you’re a licensed aesthetic professional juggling clients, family, and a growing spa with little structure behind the scenes—Fundamentals is for you. You’re high-achieving but overwhelmed, craving systems, clarity, and support to finally get out of the weeds and into a true Spa CEO role. This program is your starting point for building a profitable, sustainable business that doesn’t depend solely on your presence.

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If you’re leading an established spa but still feel like the business depends entirely on you—Elite is your next move. You’ve mastered basic templates and need high-level strategy, leadership support, and smart systems that let you scale without sacrificing your values, your vision, or your sanity. This is for Spa CEOs ready to step fully into their leadership and build a business that thrives beyond their presence.

Join the Elite Waitlist