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EP 089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell

marketing podcast Aug 18, 2019

Alright, I’ve got a challenge for you…

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

Where do you fall on the page of results? 

Are you on the first page at all?

Whether you’re at the bottom of the page, or if you’re nowhere to be found, settle in and pull up an earbud because this is an episode you can’t miss. 

(And if you happen to already be a search engine rockstar and you’re number one, still listen in because the world of Google is always changing, and I know you’ll still get some new tips to put into action for your biz!)

Now, if you’ve been around for awhile, you know I’m a big proponent of social media, especially Facebook Ads, but more often than not, your ideal client will find you on Google first, then they’ll check you out via your website and/or social media to see if you’ll be a good fit for them. 

But it all begins with Google, it just depends on where you land on the results page and what your potential client finds when you pop up. 

And joining me today to spill their top tips for snagging that coveted number one spot is Alana and Jared Mitchell. 

You may know them from Episode #078 where we discussed their journey of building and growing a seven-figure e-commerce empire, Alana Mitchell Skincare, but let’s face it, that’s a lot of info to pack into one episode, so I had to have them back! 

In this episode, we’re diving deeper specifically into the platform of Google, which is where Alana and Jared have found their sweet spot in exponentially growing their business, and now they’re breaking down exactly what you need to do to get your business to the top, too. 

In this episode you’ll learn:

  • The current state of search and why it’s critical that you claim and customize your presence on Google 
  • Why Google is one of the best places to focus your online efforts whether you’re brand new in business or looking to step your marketing up a notch
  • The first step in ensuring that your ideal client finds you on Google and how to quickly get not just on the first page of rankings, but at the top of the page 
  • Jared and Alana’s ninja tips for filling out your business listing, getting reviews, having your potential client spend more time on your business listing, and more to help give you on edge on Google

References Mentioned in Episode #089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

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