EP 132: How to Build a Local Following and Get Found on Instagram with Danielle Pastula

marketing Apr 20, 2020

You know you need to be on social media, especially Instagram. 


You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not only live in a different state, but a different country altogether, you might be thinking, “How much is all this work really paying off? These people will never be my clients.”


It’s a valid question and one I’m glad you’re asking because that means you’re aware you need a shift in direction and strategy, and that's what my guest, Danielle, and I are discussing in this episode. 


If you’re a seasoned listener of the Spa Marketing Made Easy podcast, you’re already familiar with Danielle from Episode 76, and know she’s a long-time member of Team AddoAesthetics where she’s been my copywriter and social media and brand strategist for the last 4+ years, as well as my business partner in our social media membership community, Post With Purpose. 


She’s also a total expert at zeroing in on the elements of your Instagram content that are going to help you get found by and build relationships with the people who actually stand a chance to walk through our doors. 


Yes, it takes a little research and some work upfront, but as Danielle explains, when you know precisely what you’re looking for, it pays off long-term as you become a powerhouse for positioning yourself directly in front of the  people who could become your next booked client and establish your brand as a local aesthetic authority. 


In this episode, you’ll learn: 

  • The two things you need to leverage in all of your Instagram content to get found by people who live in your  local area 
  • Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor 
  • Understanding the various categories of your hashtag groups and how to research and compile them for your posts 
  • Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings to show up in feeds of people who stand to walk through your doors 
  • How to leverage geotagging in your content and the strategies for showing up in your immediate neighborhood and larger regional area. 



Resources from Episode #132: How to Build a Local Following and Get Found on Instagram 


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