EP 250: Planning for a Booming Black Friday Promo

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

*Critical note - I’m not advocating promoting your Black Friday deal in August., but that August is the time YOU should start your promo planning. So before you break out in a cold sweat, take a deep breath, this is all about planning. 

Rule of marketing thumb in business is to think in terms of “Christmas in July”....so by the time summer rolls around, you’ll want your mind to be in holiday marketing mode. 

Now, if you’re a little behind the 8-ball with your spa’s Black Friday/Cyber Monday promotion, not to worry, there is still plenty of time to pull together a well-planning promotion without flying by the seat of your pants. 

That’s exactly why I’m focusing this episode of Spa Marketing Made Easy on the breakdown and my top tips on my three go-to promotions that you can run for your spa’s Black Friday special. 

It’s a quick listen, but packs a punch of info you can take and run with. 

So tune in and be sure to let me know when you’re off to the races! 

In this episode, you’ll learn: 

• Why it’s never too early to begin planning for events, promotions and launches
• My top 3 promotions to consider running through Black Friday / Cyber Monday weekend and my top tips for each promotion to make them mutually beneficial for you and your client and/or new purchaser 
• How to frame these promotion ideas within your marketing to ensure the concept is communicated properly and why social media should be a top channel for getting leads 

References Mentioned in Episode #250: Planning for a Booming Black Friday Promo

• Listen to Episode #103 - The “Buy $100, Get $100” Spa Gift Card Promotion
• Sign up for Gusto, and easy, all-in-one platform for payroll, benefits, and HR (affiliate link)

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Episode Transcript