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EP 297: Prepping Your Successful Black Friday Promotions

business marketing Sep 19, 2022

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 


And you know what else that means, right?


It means that the biggest spa sales weekend is right around the corner! 


That’s right, it’s not too early to be thinking about Black Friday/Cyber Monday – in fact, the slower season of summer is really the optimal time period to plan and prep (think Christmas in July), but even if you’ve yet to give the holidays any thought, you’re right on time. 


Whether you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you! 


From the famous “Buy $100, Give $100” promotion to the “Retail Reversal” promo, you’re going to get a step-by-step offer walkthrough, plus my top tips on positioning and marketing your offer so you can jump into the holiday season with a splash (and a very nice infusion of cash). 


P.S. - Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.


In this episode, I discuss: 


  • Why the time to prep your Black Friday promotions is NOW
  • The famous “Buy $100, Give $100” promotion that’s a hit around the holidays 
  • An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales
  • And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer 

References Mentioned in Episode #297: Prepping Your Successful Black Friday Promotions



Episode Transcript


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