Spa Marketing Made Easy Podcast

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been...

Not hiring is risky business. 

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

I’m not saying it’s not attainable, but it...

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

My guest on today’s episode has...

Ambitious women are wired for guilt.

I know that statement packs a punch, especially if you let it sink in. 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle...

Is your spa’s revenue stuck at the $28-30K per month mark? 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your...

Did you join us for our Spa Business Boost - Maui Fundraiser event last week? 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

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One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus,...

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! 

If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if...

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

...

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

However, as...

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

Think again! 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

Now, I believe that largely boils down to the nature of...