Spa Marketing Made Easy Podcast

EP 350: Preparing Your Spa to Sell with Ben Hernandez of Skytale Group business marketing Oct 09, 2023

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. 

 

Maybe you set out as a solo straight out of school and now you’re focused on building your empire. 

 

Maybe you set...

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EP 348: Making Ecommerce Your Spa's Profit Machine e-commerce marketing Sep 25, 2023

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

 

Do you have ecommerce on your plan? 

 

If not, you should! Yes, ecommerce...

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EP 346: Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics business marketing products Sep 11, 2023

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that...

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Join Us for Spa Business Boost - A Maui Fundraiser Event business inspiration marketing Aug 21, 2023

 

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. 

 

As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to...

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EP 344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing business education marketing Aug 14, 2023

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

 

However, not every item on...

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EP 342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang business marketing Jul 31, 2023

Collaboration over competition is a mantra you’ll hear me use often. 

 

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

 

Mangomint is a leading spa software that my company...

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EP 341: Learn All About Starting an Ecom Business from Gamal Codner e-commerce marketing Jul 24, 2023

A wise friend once said to me “spa owners are in the confidence business.”

 

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

 

This has stuck with me as a...

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EP 339: Uncovering Your True Happiness with Elayne Mendoza business inspiration marketing Jul 10, 2023

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

 

That’s why I constantly call entrepreneurship a rollercoaster.

 

Navigating the ebbs and flow of...

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EP 338: Getting to Know Emage MedicalĀ® with CEO Cari Ray business marketing Jul 03, 2023

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

 

I can tell you with certainty that Emage Medical® is the real deal.

 

This year I’ve talked a lot about my effort in building strategic partnerships with...

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EP 336: Top Questions to Ask When Shopping for Medical Devices with Michael Lustig business marketing products Jun 19, 2023

Do the following questions run through your mind?

 

When is the right time to buy a new device for my spa?

 

Which company should I buy from?

 

What types of questions do I need to ask during the shopping process?

 

If you’re not quite sure where to begin with buying...

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EP 332: 7 Steps to Build a 7 Figure Practice with Ease business inspiration marketing May 22, 2023

Leadership is a learned skill. 

 

That they don’t teach you in aesthetics school.

 

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

 

This role shifts your focus and adds more responsibility...

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EP 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing business e-commerce marketing May 08, 2023

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

 

I don’t discredit its value, but there’s one...

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