Trust Isn’t Built on the Treatment Table. It’s Built Before They Walk In.
Here’s what most spa owners get wrong about marketing: they think the sales process begins during the consultation. They believe that if they just explain their services well enough, educate perfectly, and show enough empathy, the client will say yes.
But what if the real work of client conversion happens long before they ever book that appointment?
In this episode of Spa Marketing Made Easy, media strategist Beth Nydick joins me to talk about something that makes most spa owners uncomfortable: being visible. Not just posting on Instagram visible, but actually showing up as the face and voice of your business in your local community.
Beth’s philosophy is simple but powerful. When clients arrive already knowing who you are, what you stand for, and why you do what you do, the consultation becomes effortless. They’re not questioning your credibility or comparing you to three other spas. They’re ready to trust your recommendations because they already invested time getting to know you before they walked through your door.
Why “Being the Mayor of Your Town” Changes Everything
If you’re thinking, “Daniela, I’m an introvert. I hate networking events. I don’t want to be on camera,” I hear you and I totally get it. But here’s what Beth and I both learned: you don’t have to be an extrovert to make this work. You just need to find your platform.
Maybe it’s not the Chamber of Commerce mixer. Maybe it’s hosting intimate events at your spa where you control the environment. Maybe it’s getting on your local high school TV station to talk about teenage acne solutions (yes, that’s a real opportunity). Maybe it’s starting a podcast and interviewing other local business owners.
The platform doesn’t matter as much as the consistency of showing up and letting people see your philosophy, not just your price list.
The Philosophy Over Services Framework
One of the biggest shifts Beth talked about is moving away from listing what you offer and instead communicating why you do what you do. In any town, there are multiple spas offering similar services. But your philosophy about skincare, about client care, about results over quick fixes, that’s what makes you different.
When you’re at a networking event or on a podcast or being interviewed for local media, don’t lead with “I do facials and chemical peels.” Lead with your belief system. Talk about why you believe sustainable results require consistency. Share how you approach client education differently. Explain your standards for product quality or why you say no to certain treatments.
That’s the content that builds trust. That’s what makes someone choose you over the spa down the street.
Local TV Is More Accessible Than You Think
One of the most surprising parts of this conversation was Beth’s breakdown of how accessible local television actually is. She started on her town’s high school TV station. Not a major network. Not a big stage. Just her local high school station that needed guests for content.
From there, she moved to college shows, then local town stations, and eventually larger networks. But she didn’t wait until she felt “ready” or “qualified.” She just called and asked.
Beth’s advice? Call the news desk. Ask for the lifestyle producer. Pitch a relevant topic (seasonal skincare tips, Valentine’s Day lip care, acne solutions for teens). Follow up consistently. Do a great job so you get asked back.
If you’re thinking “but I have nothing to talk about,” Beth’s response is gold: What are you already explaining to your clients every day? That’s your content. The expectations conversation about results taking time, the maintenance talk, the product recommendation philosophy—those everyday explanations are exactly what local media needs.
The Introvert’s Guide to Showing Up
I loved Beth’s practical advice for those of us who don’t thrive in big group settings:
Find your one extroverted friend or team member who can come with you to events. Let them be the conversation starter while you focus on deeper one-on-one connections.
Remember that at networking events, you don’t have to talk to everyone. Show up, and someone will come talk to you.
Choose platforms that feel more comfortable. One-on-one interviews feel very different than walking into a room of 100 strangers.
Set a goal that’s smaller than “meet everyone.” Maybe it’s “have one meaningful conversation” or “find one potential collaboration partner.”
The goal isn’t to become someone you’re not. It’s to find the way that works for you to let your community see who you are.
From “Why Me?” to “Why Not Me?”
Near the end of our conversation, Beth shared something that really stuck with me. She said when people ask “why me?” when it comes to being visible or getting on TV or speaking up, her response is always: “Why not you?”
If you’re a spa owner who’s been serving your clients well, who cares deeply about results, who has a philosophy and standards and expertise—why shouldn’t you be the one representing your industry in your community?
The truth is, someone is going to fill that space. Someone is going to be the go-to expert. Someone is going to be on that local TV segment or featured in that article. Why not you?
The Real ROI of Community Visibility
This episode isn’t about adding more to your to-do list. It’s about recognizing that in a world increasingly dominated by AI and automation, the human connection you create through local visibility is more valuable than ever.
When you show up consistently in your community, you’re not just marketing your services. You’re building relationships that lead to referrals, strategic partnerships, event collaborations, and clients who come in already convinced you’re the right choice.
That’s the kind of marketing that actually works. Not because it’s trendy, but because it’s real.
Resources Mentioned in Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy
- Beth Nydick on IG
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About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that’s helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
PODCAST TRANSCRIPT:
Hello my dearest Daniela here, and welcome to the Spa Marketing Made Easy Podcast. If you are watching this rather than listening to it, you’ll see that my intro, I am coming to you from my hotel room, which I thought was very appropriate for 2026 in general, and for this interview in particular, because in 2026 something that is very important to me, something that I am committed to, is playing a bigger game, is stepping outside of my comfort zone. And I covered that in episode 465, if you want to go back and listen to what that means for me and the things that I’m specifically doing in my business.
You can hear that in episode 465 but for today’s interview, I invited my friend Beth, who is a media strategist who focuses on teaching visibility. I wanted her to come in and share her expertise for our spa owners, for our listeners, because getting out there when we talk about being the mayor of your town, and you know, showing up at a networking event can be uncomfortable. That can be pushing yourself out of your comfort zone. I wanted to have her come on to give us some frameworks, to give us some some perspective shifts, and to give us some practical tips on how to actually do that. So it’s perfect. She’s hilarious. I adore her. We’ve been in a mastermind together for the past year, year and a half. Meet every month, and so I get to hear her expertise all the time. I’m so blessed for that. So I wanted to share her with all of you. So let me go ahead and read her bio, and then we’ll go ahead and play the interview. So Beth nettick is a former network TV producer turned media strategist who teaches entrepreneurs how to turn every podcast interview into real revenue. She’s the creator of the mike to million system, helping experts go from visible to in demand with strategic storytelling and high conversion interview frameworks, think Jersey energy producer level, precision and the receipts to back it up, from MTV and NBC to Oprah daily and Fast Company when she’s not helping clients land 10k clients from a single interview, she’s building her own TV show and reminding everyone that visibility is cute, but revenue is hotter. I think you can tell from her bio, just her type of energy and her personality. She’s so much fun, and I hope that you enjoy this interview. All right. Beth, welcome to spa. Marketing made easy. I’m so excited to introduce you to our listeners. You have so much zest for life. You have this like, incredibly dry sense of humor that I adore so much. Every time we get on a call, I’m like, What is Beth gonna say? That’s gonna make me laugh? That’s gonna make me
You’re so good for my ego.
I’m here for it. I’m here for it. So we were on a call a couple of months ago and you were telling us about a talk that you did tell me the name of your talk, pretend you’re from Jersey and get whatever the f you want.
Okay? And then I obviously was like, Beth, can you please be on our podcast? Can you pretty please be on our podcast? And because it is such a, you know, in the spa space. And I think really, like, I obviously identify with the spa space so much, but I think women in general, it’s a scary thing to ask for what we want or what we need. We are people pleasers. It’s ingrained in who we are to be a people pleaser. And that causes problems with our team. It causes problems with our marketing. It causes a lot of like we become the bottleneck in our own business. And so the premise of that talk was really about how to be bold, how to get out there and push yourself outside of your comfort zone. And so today’s conversation, we’re going to jump into some kind of tactical around what I usually call being the mayor of your town. And you know, a lot of times I’m like, You got to get out there. You got to be in the community. You’ve got to be, you know, showing up for BNI or Chamber of Commerce or rotary club or meetups, or like, whatever you can do to have that FaceTime inform real connections with others in your community, with other local business owners, with other people who are active in the community. So where do you want to start?
I think I love that that resonated so much, really. With you and, you know, and those that are listening that are East Coast girls and boys and everything in between, right? Like, there’s just a different sense of vulnerability and assertiveness that I think I just grew up with. You know, I also grew up in a house full of entrepreneurs. So asking for what you want is really but are you from Jersey? Are you from New York?
Because, okay, okay, I was born 10 miles from where I’m sitting right now. I didn’t go far, but I think it comes down to really understanding your client and also how to adjust your mindset and your thinking to know that you are the solution for their problem. I think we’re so often looking at what we can do for them versus how we can adjust how they’re thinking, so that our solution, our spa or anything, becomes what they need without us having to convince them that.
Okay, so talk to me a little bit more about that, because in Spa, when a patient comes in, we a lot like our primary focus is education, right? We are saying, Oh, you have a brown spot or a red spot, or you have lines or wrinkles, and let me educate you on the science of how we can address that, because they are coming to us in such a vulnerable state of sharing. These are the things that I don’t like about myself. And there’s so many empathetic women and providers in our industry that we want to lift women up. We want to make them feel amazing about themselves. We don’t want to be like, oh well. We need some serious talks there. We need some filler here. We need some energy based devices here, we need, you know, we want them to be like, Yes, this is it. So when we’re looking at, like, reframing, how do you position that in an industry like ours
So I always think about it from the, you know, I’m a media strategist, so I think about it from like, a media point of view. And when you’re thinking about what they need, right? You’re talking about your their off, your offer, your treatment, the promos. It’s not actually building trust, so that when they’re on, you’re on, they’re on your table, they know there’s not a question of what’s of who you are, what your credibility is. It’s all happened before they got there. Because when we allow people to see or hear what we think, how you make decisions. When you say yes, when you offer a treatment to somebody, or somebody comes in and says, I want this treatment, and you’re like, you know what? That’s not for you and for them to take your advice. So if the client is thinking, Oh, she knows what she’s doing before you’ve educated me on the table. Because to be honest, sometimes I’m like, I don’t just do what like I trust you, because I’ve already invested time and energy and picking the right person and seeing who they are, and my judgment is left up to them, and not just their services.
So when I think trust, you’re saying is built not in the consultation, but in beforehand, and which is why it’s so important for the CEO to be out there, being the mayor of the town and kind of being the face of the brand, so that by the time the patient comes to you, they’re already clear that, like, This is my place, I trust what they’re going to Share, so ultimately, making the the sales process, easier, easier construction, right?
Because media works when it does like, the emotional and a little bit of the educational work before they walk in the door, if your media explains your philosophy, your process, your standards, then the clients arriving, they’re not asking, like, can you What do you think about this? Or it’s, what do you recommend? What do you think we should be doing? And when that trust is built, the goal for media isn’t always just visibility. It actually, I think what it can do for the listeners is really ease the conversation and have fewer objections up front, so they can just ingest what you’re saying and then enjoy the treatment and be, you know, less anxiety, but also open their wallets up a little bit more, because they’re more open to what you’re offering.
So when we’re looking at someone like me, like I was telling you before that, like I am a small group kind of person. I am not someone who thrives in big groups, so it can feel nerve wracking to put myself out there and step out of my comfort zone and all of those things. So how do I how do I protect my energy? How do I get out there? If that is you know, how do I pretend like I’m from Jersey?
Two ways. So the first one is really figuring out what your platform is. If you’re like, I’m not good at a networking event at a chamber of commerce or BNI or something like that, then that’s not going to work for you, because you’re not comfortable. But when you think about being in the media, it. A one to one interaction, being interviewed for that local magazine or the local newspaper. And I know TV sounds scary, but when you’re filming TV, it feels like it’s the 10 people in the room. It doesn’t feel like it’s going out. So finding that platform, that avenue, that makes you the most comfortable, I think, is the only way to move forward, to actually let it work for you, and to being from Jersey is like, it’s terrifying. Do it anyway.
You know our podcast? You know we, we have a very successful podcast. We have over a million downloads. We’ve, you know, been doing this for a long time, and yet I feel like I’m just here talking to my computer. You know, it’s and so when I got, like, this weekend, this past weekend, I was at circadian connect, there were 500 people there, and there were so many incredible people that came up and gave me hugs and gave me hugs and like, oh my gosh, I love your podcast. I love and I was like, Oh my gosh, to me when I’m talking. And it was such a like this eye opening moment, so many of the ladies, like, shout out to everyone that came and gave me a hug. They were like, Oh, I listened to you when I’m doing my makeup or when I’m on my morning walk, or when I’m on my commute, and it’s such a different I feel so comfortable and open and clear that I can share a lot of stuff when I’m just here looking at you in my face, but when I’m in a room with 500 people, it makes me feel nervous, right?
So it’s really identifying like that comfort zone for yourself and and saying, but I do think, I do think it is important, especially in today’s day and age, with AI, with a local business, you’ve got to get some face time in your community, no matter how nervous it makes you feel right, and finding that right avenue for you, or hosting events so that you’re in control of the space, it doesn’t matter whatever it’s going to be right, it’s a necessary evil to be able to get out there and do it. So you know one of my local friend who’s like a local food influencer, but she started a podcast, and she started bringing on other small business owners in her area, because that’s how it made her comfortable to do it. So she found time to be able to create that for her. I always say like this, like if you’re thinking too much, you’re not acting enough, because if you’re acting then you’re forgetting to think, right? If you walk into that room, you’re there already, you’re going to open your mouth and talk to somebody. And I think we put a lot of pressure on ourselves in those environments, as well as to perform or to be this bigger than life, because you see the extrovert in the room. But I always think it comes back to goals. And definitely I think being the mayor, I love the mayor of your town is media. But what is your goal when you’re out there? Is it more awareness for you and your brand and your shop and your spa.
Is it you’re trying to create opportunity to bring clients in? Is it the credibility, so that people know that you’re the expert in your specialty? Instead of giving yourself this larger, right? I have to go meet people, if we can make it smaller, and talk about what we do really clearly, and have that ask which is connected to the goal really simply. I think it just makes it easier and takes some of the pressure off.
Yeah. And I think for spa, there’s kind of a combination, like we definitely want branded brand awareness that we exist, right, but we also are wanting to meet other small business owners that serve the same ICA as us, who are, you know, that could potentially be strategic partners for us, that could potentially co host events? I mean, there’s so many benefits, but that’s like, one of the toughest questions you’re like, Well, how do I meet people I you know, my kids have sports after school every single day, and I’m working a full time you know, it’s like a full time job to run the business, and so like, how am I finding the time to do these things? And I think it’s the the opportunities that happen when you have that face time, and if you are introverted, God bless. The extroverts out there that are the ones that will just come up and say hi to you and do like there. There are people there that will say, especially if you’re at a networking event like you did not have to be the busy bee that goes and talks to everybody. If that’s like not your safe space, you can show up and guarantee there’s going to be someone that comes and talks to you 100% it’s funny. You say that because I’m an extroverted extrovert, and I have friends that that invite me or buy me tickets to events so that they can go with me, because they know I’m going to talk to everybody.
See. So, you know, finding that one friend or that employee that can come with you so you can be a team, it’s just about doing it. And then once you’re there, asking for what you want ask, you know, connecting with the people having that conversation. Be able to explain yourself really clearly so they understand. And again, it’s not just about what you offer, but it’s about how you decide things, how you how you say yes or no to things, like what you think and what your expertise is. Because I think sometimes we fall forward into like, what are we’ll talk about what the expertise is, and not our philosophy behind why we do it, or why it’s beneficial, or how it serves our clients.
So, like, I’ve been an aesthetician for 20 years. Here’s, you know, instead of, I believe in high quality skincare paired with energy based devices, because of XYZ, right?
Even going a little deeper than that, right? Like, what’s energy based devices? Or what’s it’s more than I just want women to feel beautiful. I want them to be able to take chances in their life and risk everything. Or, you know, be able to, like, get on stage when they’re when they want to, you know, be sick in the corner before it starts, which I feel like sometimes too. It’s not, it’s, you know, it’s everybody, yeah, I think it’s more the philosophy behind why you started the business and communicating that because in my town, there’s three big spas, and I don’t know the difference between any of them, but I met, I’ve met the owners. I know who they are and what they’re about, and that’s the differentiator for other small business owners in your area, so that they can really understand what you’re about. If everyone offers the same services, but your philosophy around why you do what you do is different, that’s going to make connections that again, we’ll get back to doing collaborations, doing referrals, people you know, doing events together, and becoming, as you said, the mayor of your town.
So let’s talk about television. Because you were saying, I know, I know. You were saying that you have like, you feel like there’s a big opportunity for local TV, for brick and mortar. And so how do you even get started with something like that? For if you’re a spa owner, aesthetician, nurse, yeah, or anything. So that’s how I got my start. At my start, I went on my town’s television station. Sorry, my town’s High School television station. You know, it was in the Facebook group, you know, looking for guests like their people are out there having those conversations. So everything from, you know, if you’re like, Beth, I’m never going on my town television. You know, whatever it is, start at the high school level. Start if you have a college near you, they all have college shows. It’s, and that’s, I would say it’s like putting in the reps before you get to the larger stations. So let’s not even think about what it could be in being on a bit on a big stage. But if you’re on your town’s High School television station, the people in your town are watching, and it’s a great place to build that. And if you don’t know how you go to their website, and there’s an email or there’s a telephone number, because they’re all looking for guests.
And one level up from that, like I live in North Jersey, there’s a couple television stations here, I literally called the news desk and asked who I can talk to if I wanted to do a segment on their TV, on their show. It’s again, it goes back to asking for what you want. It’s not people make it very difficult, but it goes back to like, what social media is as well. If I’m a TV producer in my town, I need people to come on the show to have content. You’re my content, right? So yeah, and I you, I think there’s this like, disconnect, because I noticed, especially in the early years of having a podcast, people were like, Oh my gosh, you have a podcast. And I’m like, Yes, and you can too. There’s not a barrier to entry. It’s like, yeah, you have to do the work to market it and to create something that’s a value to your listeners. But it’s not like you have to apply and say, you know, so if I think the key is, like, what value can I provide to this news station and in our community, the estheticians and spa owners that have been on TV in the past, they’re talking about, like, lip scrubs for Valentine’s Day, or like, how do we change our skincare routines through the different seasons? Or like, so think about something that’s like, going to provide value to those people who are going to watch and then pitch that thing, right? So are we just calling and pitching, or is there, like, a formal pitch process, like, how, you know, I know, like with the podcast, it’s like, every day, there’s all these AI pitches that I’m like, what’s happening? But. Yeah, it depends on where you live on the show. You know, I’m always a proponent of call if you can find a number make a phone call, because I think about it this way, who’s answering the phone? Usually a young person, maybe a year or two out of school right then admin person and enrolling them and helping you figure out who the right person is to talk to. So my advice would be like,
Hi, my name is Beth. I’m looking for the lifestyle producer. Who can I talk to? You know, I I’m a spa owner. I do X, Y and Z, you know, enrolling them in the in the idea again, you know what you’re asking for. It always goes back to that question of, like, what do you actually want? But they’ll either tell you to email somebody hears a voicemail, and then it’s continuing until you get to talk to somebody. I actually talked to a client this morning that was pitching TV, and I was like, How many times did you pitch this month? And she said two. And I said, six, because it’s not it’s about follow up, right? It’s about getting in front of the right people and then doing a great job so you can be asked back. It’s not as hard as it sounds, right? You do it every day in your salon. Why not do it in front of a camera so that the people in your town can get to know who you actually are, why you do what you do, and really be in on you.
So they come in and say, Hey, Daniela, I saw you on the, you know, on the High School show. I loved it. It it was so great. I can’t wait for my services. And that’s what I’ve seen happen over and over and over again, well, and I think about the skincare studios that are focusing on acne and doing, you know, educational talks or tips and, you know, something like that at the high school would actually be like ideal right to be able to get in be if you’re dealing with teenage acne and not like menopausal acne or something, but that we could use some help on that too. So I’m a mom of boys, and if somebody would have had some sort of video, my kids are graduating college, so they didn’t have it back then. But I would love somebody to go in and show my show men and boys how to have a skincare routine, because most don’t right. And if you have a male acne facial, I know it’s not the encompassing of what you do, but if I’m going to send my child, my son, to go get a facial, I’m going to probably come too. So it’s thinking about it on a broader sense of what you’re talking about. You don’t always need to be talking to your exact client about their exact needs, thinking about the larger process of it, and who’s, in that case, who’s actually probably paying for the facial Yeah. So we, like, when we’re teaching your ICA, it’s like you, because the brand that does everything is the brand that does nothing, right? So we want to make sure that we’re really honed in but 100% like when we’re doing the consultation, we’re always thinking about the spouse or partner, about the children, right? Because we’re still honing in on this one ideal client. But how can we serve the people in the immediate vicinity of who that person is? Because if you are serving moms, which a lot of people are serving moms, they have kids, and at some point they’re going to have acne and that, you know. And it just depends on if that’s like, aligned with what it is that you want to do in your practice, but 100% that can be another vertical of business that is just like, connected on how you can go deeper with your existing patient base.
I totally agree, you know, and it makes so much sense, because it’s broader than the conversation we’re having in our marketing. Our marketing is all about letting people know who we are when it comes to media. It’s allowing people to know what we’re about, what we think, how people misunderstand what we’re what we offer, and what the process is for clients to get success from it.
Okay, so what else am I not asking that’s important for a brick and mortar business owner that is wanting to get media
I think most people and business owners, they’re like, Well, I have nothing to talk about. Or, what should I talk about? Or, you know, what’s that? What’s my topic? I always think about, what are you already explaining to your clients every day that could work as a conversation? I think for spa owners, I was thinking with expectations, right? You spend all day long talking about results, take time and maintenance and coming in for consistent services, and you can’t rush better skin, right? But that exact explanation, the one you said like a million times in consults, it’s gold for media and saying it publicly and saying it to the right audience so they can recognize themselves and come in already educated again, the console is going to be easier and faster.
You can probably upsell into other products, but you’ll also be creating a relationship with that person, so that you have a client for life. I love that. So the message is, get out there. Put yourself out there. Step out of the comfort zone. I mean, I filmed I think. Our first podcast of the year, I was talking about the things that I was going to do that were outside of my comfort zone. The first one was circadian Connect, which was amazing, and I was so glad that I did it. But between now and April, I’ve got all kinds of things that I’m doing that are not in my comfort zone. And the the joy, like of giving somebody a hug that you know, you impacted in their life in some way, just from listening to the podcast, it was worth every moment that I felt like I was going to puke.
Amazing, you know, because it’s just so nice to have those opportunities. And that’s the same thing for our spas, right? Like you as a spa, are making an impact in that individual’s life by allowing them to be calm, allowing them to breathe, allowing them to have a moment to themselves, allowing them to feel good about how they look. I mean, there’s so many ways that you are impacting them, and you don’t even realize it. Like you may realize it to a degree, but you’re not realizing like, how that is cascading down into the way that they show up, as a mother, as a partner, as a friend, you know, in all of those different aspects.
So it’s entrepreneurship is such a gift. And it’s, I think it’s okay and normal that there’s parts that are not comfortable for us. It’s, I mean, that’s 100% normal, but it’s how can we have the strength to push ourselves out of the comfort zone, to do those things, to then be able to form deeper connections and make a bigger impact? That was my takeaway from this conversation.
So I’m so happy, and I appreciate and I want to congratulate you, and like, really be able to stand in how much impact you’re making on strangers and get that hug after hug after hug that had to be an amazing feeling, besides the nausea going away, but also just like, how, you know, we make
I loved them. I loved me, like every single person. I was just like, Oh my gosh. Like, I just wanted to hear their story. I just wanted to hear it. And, like, having a face, yeah, you know, it was such a gift.
And when those hard times come and you don’t want to, you know, those things that we always don’t want to do or are terrifying of the next hard thing you need to do now, you can pull that feeling, you can pull that interaction. Because I, I somebody said this long time ago. I don’t know. I wish I knew who said it. If anyone out there knows, please let me know. But they said that personal entrepreneurship is actually personal development on crack.
Okay, so I have a version of that. I say that’s my jersey version. Jersey version. I always say that entrepreneurship is your greatest lesson in personal development, apart from having children. Oh, that’s very that’s much sweeter the way I say
That’s the Maryland version. It’s fine.
It’s fine. It because it, I think it’s really about pushing ourselves and failing and getting back up and doing it again, and no matter what’s happening or not happening, getting back at your desk, getting back on camera and doing all the hard things. I actually took a stand up comedy class last year because I was like, I need to do something that’s more difficult for me. You know, I can get up and just talk, but talking from a script and telling jokes and doing, you know, pushing myself out of my comfort zone in that way, so that when it came back to business and things were pushing back on me, I had that skill to go to say to myself, or to experience for myself, like I can do hard things. I’m capable. So those of your audience that’s listening that’s like, I’m never doing TV. I don’t want to be on camera. Let’s take that fear based reaction away and then really think about like, what happened with you, Daniela last weekend was like, how you’re impacting the people in your community, how your community is going to come into your salon or your spa and be like I saw you on the high school I was so amazing. I love I love when you said, X, Y and Z. That’s what makes it worth it. I go on national TV, you know? I do New York TV all the time. I’m shaking before that green light goes on right that morning, I’m always like, why do you do this to yourself? But I because afterwards, I’m so happy I did it. It was such a great experience, and then the reaction I get validates it and personifies it so that I can do it again.
And I think it’s it’s building resiliency. I love that, like we can do hard things, when something that I love and I feel like is like a calling for me is to help women see how incredible they actually are. Because when, when a woman. And the guys too. We love you. But when a woman understands what she’s truly capable of and believes in herself and sees herself in the way that others see her and know what is possible, that is the like, the sparkle in her eye comes and she like, takes over the world, like women are so incredible and what they can do, and so I feel like if more and more women encourage each other and celebrate each other for doing those hard things and putting themselves out there and supporting and cheering when someone’s trying something, even if it’s not perfect, like they’re out there trying, they’re out there pushing themselves, you know, and that is such a beautiful thing. So, you know, it’s okay to not be perfect at what you’re doing. It’s okay to be nervous. It’s okay to, like, not have it all figured out yet, but like, try give yourself that gift.
I totally agree, because I feel like a lot of us believe that everyone else has it together, everyone else like, I’ll tell you a quick story. So one of my first internships was refer the tonight show in LA and we had, that was the summer Jay Leno, is that okay? 95 and it was like, that was a summer. It was Tom Cruise, Tom Hanks, Arnold Schwarzenegger, like all the all these amazing people, and they would come off the set and say to sometimes even me, and I’m like this, I was like, the intern taking them to the car, but they would say it to their publicist, like, how was that? Was that okay? And you would think these A listers, which have been doing it forever, would be confident what they’re doing. No one ever came off and felt great about what they did. No, because no one does.
I think even Oprah. I’m obsessed with Oprah. She, she said the one question that, like every single person asked after was, how was that? Was that okay? Like, that’s the first thing. Like you know they want to know that way. And if you’re doing something and you don’t feel that way, or you’re like everyone else, can do it better, I promise they can’t. So if this conversation can inspire the art listeners to just do one thing that’s hard for them, that’s maybe even terrifying them, and that could be going to a chamber event, or going to a networking event, or calling their local high school TV station, whatever it is, but I ask you to be in action. I ask you to share it with Daniela and I so we can celebrate you, and we can support you on that too. But this is a question that I think might be helpful, is a lot of people say to me, Well, why me? Why am I the one to have this conversation with the world. And my response is, why not you? So when that Gremlin comes in and tells you you shouldn’t, I want you to punch it in the face and tell tell them it was from Jersey. Like, I could No, but I went, like, on salad, Jersey punch. Really Jersey punch. But I really want you to everyone to ask themselves, like, why not me? And when you can answer that question with like, yeah, why not me? There’s no There’s no answer, then let’s go and let’s do it.
That feels like the perfect place to wrap this up. So thank you. You’re so incredible. I love talking with you. I appreciate you. Where can people find you and follow you.
I think the easiest way is Beth nitic. That’s NY like New York dick. Find me on Instagram. Send me, I know, send me the word Daniela, and I’ll send you something that I just send my podcast listeners. Don’t forget to like me while you’re there and follow along for all you can learn about how to use media to actually bring in revenue.
Love it. Love it. Love it. Thank you so much, my dear. Thank you.
