It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results in terms of reach and engagement doesn’t mean that it’s any less scary to create! 

Video requires another level of vulnerability, but that’s precisely why it’s so valuable in connecting you with your ideal clients and creating greater impact. 

When your ideal clients can see you and hear you, and even interact with you in real time, it builds trust quickly and provides a tremendous opportunity for sharing your expertise in a dynamic way that both displays your personality and your brand so that you can command attention and stand out among the competition. 

In this episode of Spa Marketing Made Easy, I’m joined by Katya Varbanova, who is the founder of 20K Nation, and an expert at helping entrepreneurs become icons in their industry and stand out on social media through the power of live streaming. 

Throughout this episode, we not only discuss tangible tactical takeaways that you can run with to create high-impact video content efficiently…

Just wait ’til you hear her genius “Hamburger Method” for creating a month of content ideas within 15 minutes so you’re never left wondering, “but what do I talk about?!”

But we also discuss how to overcome your inner critic who’s keeping you fearful of facing the camera so you can breakthrough the chatter in your brain, and instead show up as the expert your clients want and need. 

In this episode, you’ll learn:

• Why we fear live video and Katya’s personal journey with facing her fear of getting in front of the camera
• Katya’s top tips for overcoming the problem of “not knowing what to say”
• Her “Hamburger Method” that will help you create a month’s worth of content in 15 minutes 
• What showing up on video and live streams helps you to supercharge your marketing efforts and impact 

References Mentioned in Episode #086: Creating a Month’s Worth of Video Content in 15 Minutes with Katya Varbanova

• Connect with Katya on Facebook and Instagram 
• Learn more about Katya’s work helping entrepreneurs and video creators become icons in their industries at 20K Nation
• Continue the conversation, ask questions, and connect with other like-minded aestheticians building thriving careers inside the Spa Marketing Made Easy Podcast community

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

EP 084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

What if you could have a system that operated as your 24/7 salesperson that brought in new, qualified leads even while you’re on vacation, or playing with your kids, or even in the treatment room with another client?


THAT is the power of Facebook ads, and they’re no longer a question of “should” you be doing them for your aesthetic business, but how should you be using them to maximize your marketing budget and get more of your ideal clients aware of your business. 

On this episode of Spa Marketing Made Easy, I’m joined by my dear friend and repeat guest, Tara Zirker, who I’ve dubbed as the Facebook Ads goddess because, you guys, she makes magic happen through the power of Facebook ads. 

In her career, she has worked with business owners in all industries, but especially owners of clinics in the aesthetic and wellness space, and has helped generate millions of dollars in profit.

And now through her membership, Successful Ads Club, Tara’s helping entrepreneurs like you harness the power of Facebook ads with top-notch education and strategies roadmaps. 

In today’s episode, we’re giving you ten time-tested strategies that we know WORK for spa and aesthetic business to help you get going with Facebook ads in as little as a couple of hours. 

Whether you’ve never ventured into Facebook ads before, you’ve already dipped your toe in the water and are ready for taking your ads up a level, or you’re a pro looking for fresh ideas, there’s a little something for every aesthetician in this episode! 

So pull up an earbud and a pen, and let’s talk strategy! 

In this episode you’ll learn:

• Why you need to leverage Facebook ads for your aesthetic business and how to approach getting started 
• The 5 things you need to have in place before running any of the VIP strategies in this episode 
• 10 strategic ideas for Facebook and Instagram ads that you can begin running today 
• Promotional ideas as well as out-of-the-box marketing ideas to help you stand out from the crowd and expand your market

References Mentioned in Episode #084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

• Click here to learn more and join The Successful Ads Club
• Watch my free training with Tara, “Turn $10 a Day into Steady Clients with Facebook Ads”
• Connect with Tara on Facebook and Instagram 
• Execute your Messenger strategy with a tool like ManyChat 
• Learn more about and become a Spa Retail Rockstar
• Read Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

EP 079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl

Online excitement and engagement are nice, but at the end of the day, the marketing metric that matters most for your spa is…can you guess?

Foot traffic!

If clients and customers aren’t actually making it into your business, your online marketing efforts aren’t going to translate into sales, but then comes the question, how DO you get people to take that step through your door?

Well, that’s the million dollar question.

Literally.

In this episode of Spa Marketing Made Easy, I’m talking with my friend Stacy Tuschl, who in addition to being a business coach, marketing strategist, and best-selling author, also started a local business (a dance studio) that began in her parents’ backyard when she was just 18 and today is a 7-figure business with multiple locations that Stacy still owns and operates.

In this episode, we cover everything from client retention marketing to social media marketing to the crucial pieces of marketing you need to have in place to continuously drive foot traffic through your doors both from new clients and existing clients.

If you’ve been a long-time listener of the podcast, you know that I’m a huge advocate for focusing on keeping clients and not running on the hamster wheel that is constantly having to acquire new clients, which is why I love everything that Stacy is preaching in this episode.

Marketing isn’t solely for the people who’ve never heard of you before; it’s also for the people who have already decided to buy from you and still stand to be a massive source of profit for your business.

Tune in to learn:

• Stacy’s entrepreneurial origin story and her journey to growing her 7-figure local business empire
• The one thing she and her team do with every new client at her dance studio and what you need to be doing to bridge the connection between your brick-and-mortar and online presence
• How to choose what to focus on when it comes to social media and gain visibility using leverage
• The three points of Stacy’s Foot Traffic Framework and the power of PR and social proof for more sales

References Mentioned in Episode #079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl

• Learn more about Stacy and her work by visiting her website
• Connect with Stacy on Facebook and Instagram
• Listen to the Foot Traffic Podcast and join the Foot Traffic Community
• Listen to Episode #061  where we feature Gisel of Elevate Esthetics who was mentioned for obtaining local PR opportunities

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

Pens, notepads, totes bags.

Chances are you have one of these items in your home with a business’ logo on it.

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

Most recently after several weeks of hotel hopping with my family as we made our trek to move from Hawaii to D.C., I looked in my bag and found a plethora of pens all stamped with the logos and names of the hotels where we stayed along the way.

As I looked through them, I realized that each pen allowed me to recall memories from our stay and the experiences we had there, which got me thinking….this idea transfers so well to the world of spa!

So in this episode of Spa Marketing Made Easy, I’m giving some quick tips for how we can use customized gear with our branding to market and bring up the professionalism factor in our spas as well as ten ideas for customized products so you don’t get lost in the abyss of options.

But one thing to keep in mind, get creative!

You know your clients best, so as you tune in, let these ideas inspire you to think outside of the box and search for something that’ll get your customized product to stand out from the crowd.

In this episode you’ll learn:

• Why you might want to consider getting customized gear for your spa and how it can help boost your business

• 10 ideas for customizable gear that fit a variety of business needs and budgets

• How items customized with your spa’s branding can allow you to stand out and provide an extra polish of professionalism to your services

References Mentioned in Episode #028: 10 Items to Customize With Your Spa Branding

• For quality products at a favorable price point, take a look at:

• • • DiscountMugs
    • Quality Logo Products

• InkHead Promotional Products

• Alibaba

• For feedback on your ideas or answers to your questions on customized gear for your spa, join and start a conversation in the Spa Marketing Made Easy community on Facebook.

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

While there’s no “right” answer to that question, the label of “business owner” is unquestionably one you need to embrace, not necessarily in how you answer people, but without a doubt in your mindset and perspective.

The reason this is so critical is that when you view your work through the lens of a business owner, you make decisions that allow you to work smarter and not harder, which then enables you to stop leaving money on the table.

Take my guest on this episode for example. Kimberly is an expert independent hairstylist who also coaches other hairstylists to build thriving careers that fit their vision and values. When Kimberly started saying “no,” putting up boundaries and raised her prices, she was able to shift from working full-time to being part-time, but with double the income. I should also mention she did this in a year.

Now she has a business that fits into her life rather than the other way around.

That wouldn’t have happened if she didn’t begin thinking and acting like a business owner first, so in today’s episode she’s sharing with us the mindset shifts and action steps she made to take the leap away from everyday hustle to working just a couple of days behind the chair and a couple of days coaching each week.

In this episode of Spa Marketing Made Easy you’ll learn:

• The first steps for beginning to view yourself as a business owner and why that’s necessary for your personal and professional success
• How finding and knowing your why is critical to understanding your role as a business owner
• Common areas of your business where you may be leaving money on the table and how to reclaim it plus Kimberly’s “Table Money” Exercise to help you discover why finding this money in your business is crucial
• Navigating the art of raising your prices so you can find the life and work blend that works for your vision and stage of business

References Mentioned in Episode #027: How to Stop Leaving Money On the Table with Kimberly Kennedy

• Connect with Kimberly on her website and on Facebook and Instagram.
• Access Kimberly’s free resources library with business-building guides, tips, and videos by clicking here.
• Join the Spa Marketing Made Easy Podcast community where you can access monthly trainings, Q&As, tips and a community of like-minded business owners looking to grow.

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship.

Whether it was forming a referral partnership or developing a gift card marketing strategy, when you serve the same clientele with complementary services, the opportunity is a natural fit!

And from that early realization in the value of working with salon professionals, I’ve always found it interesting to learn about how the salon industry approaches various facets of business such as retail sales and metrics compared to that of spas.

In this episode of Spa Marketing Made Easy, I’m satisfying my curiosity (and getting a little nerdy with numbers) as I chat with salon industry veteran and Chief Financial Officer of Scottfree Salons, Amy Coats, all about the metrics that go into gauging the health of your spa or salon.

Now I know metrics doesn’t seem like the most fun business topic to explore, but as Amy explains, when you understand what you’re measuring, see the benchmark, and have a guideline for growth, watching those numbers go up can become a huge motivator in moving toward your vision for success!

Even if you’re not convinced yet, after listening to this episode, I know we’ll light a little fire under you to crunch the small numbers that can make a massive impact.

In this episode you’ll learn:

• The most important metrics to keep track of to gauge the health of your business
• How the standard benchmarks in the salon industry compare to that of the spa industry and strategies for how we can work together to create smart partnerships
• Why client retention should always be a top metric to measure and ideas for how to keep current clients engaged and connected while simultaneously drawing in interest from new clients
• How to use your metrics to manage the growth actions and tactics you’re currently focusing on

References Mentioned in Episode #012: The Must-Have Metrics for Understanding Your Spa’s Growth

• Learn more about Scottfree Salons via their website, and follow them on Facebook and Instagram.
• Read “The Value of Keeping the Right Customers” in Harvard Business Review.

Join the free Aestheticians Connect community on Facebook where you can ask

When you hear the word “brand,” does your mind automatically think “logo”?

Well, I’ve got news for you, your logo is not your brand. But don’t worry, I once had the same thought just as little as five years ago.

But as I began to build my business, I began to notice that while, yes, your logo is a visual piece of your brand, your brand as a whole is so much more.

It’s the glue that holds all your marketing efforts together and is the vehicle for spreading the values that you and your business stand for.

Needless to say, it’s crucial that your brand is accurate and cohesive to be effective in drawing in your ideal clients.

In this episode of Spa Marketing Made Easy, I’m walking you through the top three reasons why you need to consistently reassess your branding on both a quarterly and annual basis, and I’m also taking you through the four major components of your spa’s brand step-by-step.

After listening to this episode, you’ll have a clear roadmap for how you can reassess your brand for small tweaks throughout the year as well as an annual revamp if you find that it’s time to make some more substantial shifts as you and your business evolve.

Here’s what you’ll learn in this episode:

• How your brand cohesively connects your online presence with your client’s in-spa experience
• Why you should check-in to reassess your brand as often as every quarter
• The three primary reasons why your brand might be due for a revamp plus the danger of shifting your brand too much, too quickly
• And the top four facets of your brand that you’ll want to evaluate for clarity, accuracy, and consistency

References Mentioned in Episode #011: How to Revamp Your Spa’s Branding

• Click here to download the free Brand Revamp Checklist that goes over the four areas of your brand to reassess and revamp throughout the year.

• Join our free Facebook community, Aestheticians Connect, where you can receive support, accountability and feedback from fellow aestheticians.

• “Like” the AddoAesthetics Facebook page and join me LIVE every Wednesday to chat with me and get your questions on the week’s podcast episode answered.

You’ve got 15 minutes until your next client, so you open up your camera roll and scroll, scroll, scroll…nothing.

Maybe you’ll get some inspiration on Instagram, so you fire up that rainbow square…tap, tap repeat.

If social media has ever sent you into a tailspin wondering what in the world you should post and feeling like a total time-suck, this episode of Spa Marketing Made Easy was made to help turn that story around.

Because here’s the reality:

When you know how to post with a plan and with purpose (aka a strategy), you’ll not only save more of your time and energy since you won’t be left scrambling trying to find something to post, but you’ll also see results in the form of revenue.

And let’s be real, that’s the whole goal of social media marketing; so you can connect with your dream clients, create a relationship, grow your know, like, and trust factor and turn these dream clients into real paying clients.

That’s what you’ll learn in this episode with my guest Danielle Pastula, who in addition to being a social media strategist and digital marketer for spa and wellness businesses, also happens to be a part of team AddoAesthetics!

Over the last four years, I’ve worked with Danielle to refine my social media presence and post in a way that connects me with my audience and grows my community, and I can’t wait for you to listen in as we pull back the curtain on how we create social media content in a way that’s streamlined and effective.

So fire up your notes app or pull up with some pen and paper because we’ve got takeaways you’ll want to keep on hand!

In this episode you’ll learn:

• How to stop getting sucked into the scroll and reclaim your time spent on social media marketing for your spa
• What to start with in knowing what to say and share on social media and why being authentic is key
• The power of vulnerability and showing up imperfectly for your audience
• What you need to include on all of your social media posts and how to structure your social media content to lead your followers to getting in touch with you

References Mentioned in Episode #076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing with Danielle Pastula

• Learn more about Danielle and her business, Root to Petal Creative, by visiting her website
• Connect with Danielle on Facebook and on Instagram
• Continue the conversation, ask questions, and receive feedback inside the Spa Marketing Made Easy Community, click here to join!

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Email isn’t dead, but the days of sending a monthly promotional e-blast are!

With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele, but convert our potential clients from subscribers to buyers (of treatments and retail). And the way we do that is by specifically catering the message, timing and sequence of our emails with smart email marketing strategy.

In this episode you’ll learn:

• Why you need to be actively list building for people who are both clients AND non-clients
• The one email you need to send to every single person on your list
• What automation tools you need to have in place to save you time and money plus my top tips for boosting your email open rates

Click here to continue the conversation and get your email marketing questions answered by joining the Spa Marketing Made Easy Community on Facebook.

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number one business communications channel whether it’s to inquire about services or for client/customer support.

And beyond it being the first step of your client’s journey, it’s often the first one-on-one interaction you’ll have with your client so it must be handled with the utmost care and etiquette to begin building a connection and trust.

In this episode you’ll learn:

• Why everyone on your team should be trained in handling phone calls and how this sets a standard of service
• The hallmarks of positive language and closed-loop communication plus why these concepts are essential to having great client conversations
• How to handle a negative call with tact and the great opportunity a negative phone provides

Click here to read the full show notes on the Spa Marketing Made Easy blog.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.