Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in gear isn’t as hard as you think, especially when returning guest, Adam Chatterley, is helping you sift through and understand them!

As the founder of Salon Business Secrets and host of the Beauty Business Podcast, Adam helps spa and salon professionals build their business procedures, efficiency, and revenue to reach their ultimate growth goals. In this episode, listen in as we get into the nitty gritty of the numbers and metrics you need to be crystal clear on to see your business flourish.

Key takeaways from this episode:

• What KPIs are and which ones matter most for your stage of business
• Why KPIs should be simple and easily trackable and how you can use them to inform your business decisions
• Adam’s top 7 KPIs he suggest you get started tracking today
• The truth about paying yourself and consistently bringing home a paycheck
• Adam’s 5 points tip list for businesses that are established but haven’t been tracking their KPIs consistently

Join the Spa Marketing Made Easy Podcast community where you can access monthly trainings, Q&As, tips and a community of like-minded aesthetic experts.

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme.

From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get started with leveraging the power of video marketing for your aesthetic business.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.

As you listen to this episode, you’ll learn:

• The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
• How to create strong referral partnerships with other business owners in your community
• Critical do’s, don’ts, and best practices for ensuring you receive a  high return on investment in your gift card marketing efforts
• How to tie gift card marketing into a diversified marketing strategy as you continue to grow

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions.

In addition to setting the record straight on how bots can support your spa’s customer service, he’s giving us his top tips to ensure all our communication is authentic and on-brand for maximum connection and conversion.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”

Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today, the vast opportunities that Facebook advertising presents for the spa industry are ours for the taking.

In today’s episode you’ll learn:

• The key targeting factors that will allow you to zero in and get on your ideal clients’ newsfeed
• How to structure your ads for success with some key do’s and don’ts
• The 3 creative elements of your ads that you should test to find your winning ad combination
• How to navigate the Facebook platform from a mindset perspective and avoid algorithm freakout
• Connect with Tara and her Successful Ads Club.

And to ask questions and receive feedback and support around digital marketing for your spa, click here to join the free Aestheticians Connect community on Facebook.

Rather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions?

In today’s episode, we’ll cover the main reasons why you should be using a spa marketing calendar and how it can help your business with not just sales, but systems that enhance your level of service.

I’ll also walk you through how to set your promotional calendar up for success and tools to use to stay organized and execute your plans flawlessly.

Click here for a copy of the spa marketing calendar.

And to ask questions and receive feedback and support, click here to join the free Spa Marketing Made Easy Community on Facebook.