Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
Spa owners are in the confidence business.
Helping people find their true beauty in this industry is a gift and requires energy poured into another person.
So naturally spa owners must be confident people themselves, right?
Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day.
As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.
My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs.
He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.
He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.
In this episode, we discuss:
- Jason shares his “One Line Life + Business Plan”
- Spa owners leadership in an industry focused on building confidence
- The importance of word choice as its related to mindset
- The power in pause and how rest is still working on your business
- Jason’s opinion on the word “community” and how he views it in his life
- Daniela shares her “Word of the Year” and its relation to her work/life balance
References Mentioned in Episode #321: Building Your Confidence & Community with Jason Goldberg
- Get a FREE copy of Jason’s book
- Listen to his podcast, The “Jason Goldberg is Ruining Podcasting” Podcast
- Visit Jason’s website to learn more about him
- Connect with Jason on Instagram
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
|
Episode Transcript
When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.
You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like alleviating miniscule tasks from your daily routine.
My goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.
Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you – the client experience.
Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.
Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences.
Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting.
In this episode, we discuss:
- Who Boulevard serves and the level of business the software works best for
- How Boulevard is living up to its core value of providing best customer service
- Features that make Boulevard stand out among its competitors
- The integration between Boulevard and partners like Shopify to streamline retail sales
- Easy access to know your KPIs with Boulevard reporting
References Mentioned in Episode #320: Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones
- Learn more about Boulevard and the features offered for spa businesses
- Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang, and Episode #319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall
- Connect with Boulevard on Instagram, Facebook, LinkedIn, and Twitter
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
|
Episode Transcript
A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?
Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries.
I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa.
With that being said – it’s impossible for me to truly answer the question I get asked all the time – “what’s the best spa scheduling software out there?”
Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.
Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner’s most valuable resource: time.
Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later.
In this episode, we discuss:
- Vagaro’s ideal customer – the type of spa and level of business the software works best for
- Features that help Vagaro stand out from other spa scheduling softwares
- The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers
- How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients
- Charity’s take on how Vagaro can be used to grow and scale your spa business
References Mentioned in Episode #319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall
- Learn more about Vagaro and the features offered for spa businesses
- Click here to watch a video how Vagaro can help with merging duplicate customers
- Read the Vagaro support article and blog about merging and cleaning up customer profiles
- Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square and Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
- View Vagaro from a customer’s perspective searching for businesses in their area
- Connect with Varago on Instagram, TikTok, Facebook, and Twitter
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
|
Episode Transcript
Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.
List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms.
My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel.
Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.
Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts.
In this episode, we discuss:
- Email strategies spa owners can implement to generate more revenue
- How often you should scrub your email list
- Ways to re-engage subscribers on your list
- The process of segmentation and targeting categories of services or products
- Buying triggers and how to move a prospect to a customer
References Mentioned in Episode #318: Generating Revenue through Email Marketing with Destinee Berman
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
|
Episode Transcript
The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.
Reclaiming that power helps women turn negative self-talk into empowering thoughts.
Are you ready to unlock yours?
In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women.
Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.
This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.
In this episode, we discuss:
- The action of “sistering” and importance of being received by other women
- Regena’s concept of Sister Goddess Activism
- Why women struggle with self-doubt
- A powerful exercise to connect with other women
- The journey of connecting with your divinity
References Mentioned in Episode #317: Exploring your Feminine Power with Regena Thomashauer
- Purchase a copy of Regena’s New York Times Bestseller, Pussy: A Reclamation
- Connect with Regena on Instagram and Facebook
- Check out Regena’s work on her website
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
|
Episode Transcript
Your brand is not your logo or your color palette.
Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.
It’s your message. It’s your reputation. It’s the words you want people to use to describe who you are.
You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand.
My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.
Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health.
She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.
In this episode, we discuss:
- Owning who you are and tying that into your brand
- The overarching message for Allison’s work
- Defining the personal boundary of what’s appropriate to share
- Importance of self-talk and the impact it has on your business and life
References Mentioned in Episode #316: Own Your Story with Allison Walsh
- Connect with Allison on Instagram and LinkedIn
- Join Allison’s The She Believed She Could Community Facebook group
- Check out Allison’s work on her website
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
|
Episode Transcript
A big hurdle to overcome in business is intimidation from your numbers.
Your money is simply a tool.
A tool that should be used as a guide for making positive financial decisions for your business.
Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions.
In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business.
Yes, weekly because it’s important to stay on top of your numbers at all times.
I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money.
In this episode, we discuss:
- My weekly financial system
- The reason I manage cash flow in a percentage system
- How to develop a healthy money mindset
- Tips to reach your money goals faster
- Why you need a membership tracker
References Mentioned in Episode #315: A look inside my weekly financial system
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
Episode Transcript
Boundary is a word often tiptoed around because to set them properly, you need to step outside of your comfort zone.
And that’s a hard place to be in life or business.
In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones.
And you need to look inward to figure out what you DO want.
I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast.
Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business – Freelance N’ Freedom.
Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.
In this episode, we discuss:
- Mindset and how it’s a choice we all get to make each day
- Christine’s 5 steps to establishing clear and direct boundaries
- The power of affirmations and finding your avenue that helps you stay accountable with your boundaries
- Importance of self-love and making yourself a priority
References Mentioned in Episode #314: How to Establish and Communicate Healthy Boundaries with Christine Seibold
- Learn more about Christine and her work on her website
- Download Christine’s Tips on How to Set Loving Boundaries in Life and Business.
- Connect with Christine on Instagram and Facebook
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
When retail numbers go up, so do service sales.
Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.
An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a conversation where you dig deep with your client to figure out the best course of action for them to achieve their skincare goals.
I like to say – speak to your client about retail how you would speak to your BFF or your mom.
The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back.
In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail – why it’s important, how you should track it, and ways to get your team on board with selling.
In this episode, we discuss:
- The recommended number of skincare lines for your spa
- Metrics to use to track retail sales
- Three reasons why estheticians may be hesitant to sell retail
- Importance of 1-on-1 coaching with your team around retail
References Mentioned in Episode #313: Why Retail Matters in Spa
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency.
And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.
Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top.
The first step to becoming a Spa CEO is believing your success is inevitable – no matter what ups and downs you’re faced with along the way.
My guest on this week’s episode is no stranger to resiliency.
Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.
These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.
Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month.
In this episode, we discuss:
- Life experiences facing adversity and shared insights on ways to overcome hard times
- Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship
- The theme of resiliency throughout Neeta’s life and entrepreneurial experiences
- Connecting the dots between emotional and mental health in life and business
References Mentioned in Episode #312: Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan
- Pre-order Neeta’s book That Sucked. Now What? at https://neetabhushan.com/pre-order/
- Connect with Neeta on Instagram and Facebook
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.
Not only do you need to get serious – you need to take action.
You are the one in control of setting your goals and commitments based on the life you want to live.
After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals.
In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability.
In this episode, we discuss:
- Getting clear about your vision for your company and your entrepreneurial path
- Defining the really important things in 2022 that you didn’t have time to dedicate your focus on
- Understanding your season of life and how that affects your work schedule
- Planning questions to ask yourself to map out your spa’s pricing and services
References Mentioned in Episode #311: Blocking off time to reach your financial goals – Part 2 – 2023 Annual Planning
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”
I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.
Money doesn’t define your worth – it’s a tool that is used to measure the health of your business and it guides you to make smart, database decisions.
As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money.
That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.
In this episode, we discuss:
- The percentage breakdown I recommend for organizing your weekly revenue
- Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live
- How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa
- One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth
References Mentioned in Episode #310: Setting Smart Financial Goals – Part 1 – 2023 Annual Planning
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript