Spa Marketing Made Easy Podcast

EP 368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin? business education products Feb 19, 2024

We know the bread and butter of the spa industry are great before + after photos.

 

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

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EP 365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough business education products Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

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EP 364: Money Mindset + Management with Daniela + Nicole business education marketing Jan 22, 2024

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

 

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

 

If you’re sitting in a place where the...

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EP 363: $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet business inspiration marketing Jan 15, 2024

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

 

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they...

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EP 362: Building a Winning Paid Ads Strategy with Tara Zirker business e-commerce marketing Jan 08, 2024

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

 

I’ve been in your shoes. 

 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

 

This is just...

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EP 361: Setting Intentions: Daniela’s 2024 Words of the Year business inspiration mindset Jan 01, 2024

One of my favorite practices every January is to set my intention for the year.

 

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

 

The word (or phrase) I select is the constant...

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EP 360: 3 Keys for Building a High Performing Team business inspiration leadership Dec 25, 2023

Not hiring is risky business. 

 

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

 

I’m not saying it’s not attainable, but it...

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EP 359: Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek business marketing Dec 18, 2023

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

 

There are currently 37...

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EP 357: Sharing Event Strategies that Resulted in $225K with Samantha Surman business inspiration marketing Dec 04, 2023

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

 

Today’s episode of Spa Marketing Made Easy is doing just that. 

 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program,...

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EP 356: Embracing the Serial Entrepreneur Title with Charlie Carter business inspiration Nov 27, 2023

The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students. 

 

My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

 

Charlie...

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EP 352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer business inspiration marketing Oct 23, 2023

A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any...

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EP 351: What Does a Spa Manager Do? business leadership marketing Oct 16, 2023

Is your spa’s revenue stuck at the $28-30K per month mark? 

 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your...

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