Spa Marketing Made Easy Podcast

EP 235: How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel business education Jun 21, 2021

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...

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EP 233: Trademarking 101 with Keren de Zwart business education May 24, 2021

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

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EP 219: Getting Found through Search and SEO with Neil Patel business Apr 05, 2021

It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you...

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EP 214: Conducting a Quarterly Review business Mar 22, 2021

It’s no secret that I LOVE (yes, all caps) planning. 

 

Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing. 

 

However, while planning is the fun...

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EP 176: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman business leadership Dec 07, 2020

The natural path of a business owner starts like this:

 

  • Have a big dream
  • Dare to take a chance on that dream
  • Dive in head first 
  • Proceed to wear all the hats and do all the things

 

While the first three things in that list are incredible and exciting, that last one? 


Well...

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EP 175: Planning for Profitability and Managing Money with Ease with Danielle Hayden business leadership Nov 30, 2020

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

 

Whether it’s not being clear on your cash flow or wondering when in...

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EP 174: Your 7-Step Funnel Building Process business marketing Nov 23, 2020

Let’s put the “fun” in funnels, shall we?! 

 

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory. 

 

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation...

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EP 150: 3 Ways to Reward Loyal Clients business marketing Aug 17, 2020

 

Loyalty isn’t something to be taken lightly. 

 

After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us their go-to aesthetic expert for years to come. 

 

While...

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EP 146: A Step-by-Step Process to Hiring Your Dream Team business leadership Aug 03, 2020

 

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

 

( Yes, even if you never hire...

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EP 139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker business marketing Jun 15, 2020

 

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

 

One of the...

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EP 107: The Strategic Secrets of Using Groupon the Right Way business marketing Jan 06, 2020

 

Thinking of giving Groupon a shot at your spa? 

 

Maybe you just read that question and thought, “you’re kidding?!” 

 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

...

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EP 103: The “Buy $100, Get $100” Spa Gift Card Promotion business marketing Nov 25, 2019

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

 

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa...

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