Spa Marketing Made Easy Podcast

EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica business education Aug 08, 2022

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

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EP 290: The Biggest Mistake Spa Owners Make When Hosting Events business marketing Aug 01, 2022

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

 

Sure, there’s plenty of marketing you can do to take your best shot at making...

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EP 288: Breaking into Commercial Real Estate with Annette Walter business marketing Jul 18, 2022

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

 

Now, there are...

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EP 287: Understanding MBTI to Build Your Top Performing Team business education Jul 11, 2022

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 



Furthermore, you need to build a...

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EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle business education Jun 27, 2022

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

 

I’m talking about your spa business getting hacked. 

 

It’s one of those things we just don’t want to imagine or simply...

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EP 284: The Spa KPIs and Metrics You Need to Know to Grow business education Jun 20, 2022

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

 

That’s right, I’m talking about metrics aka...

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EP 282: Navigating the “Work Optional” Path of Entrepreneurship with Andrea Klein business mindset May 30, 2022

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. 

 

But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever. 

 

...
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EP 280: Systemizing Your Sales and Marketing with Square business marketing May 16, 2022

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

 

In an effort to help you...

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EP 279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane business marketing May 09, 2022

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

 

While some of those things have truth, the good news...

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EP 277: Feel-Good Financial Planning with Brent Weiss of Facet Wealth business education Apr 25, 2022

You know how the saying goes, “never say never.” 

 

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the...

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EP 272: 3 Types of Revenue Every Spa Needs business education Mar 21, 2022

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

 

Yes, a dollar is still a dollar and that won’t change,...

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EP 271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams business mindset Mar 14, 2022

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

 

Or how about “money doesn’t grow on trees”? 

 

My guess is every listener's hand is raised and you might even be thinking, “those are things I say...

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