Spa Marketing Made Easy Podcast

EP 368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin? business education products Feb 19, 2024

We know the bread and butter of the spa industry are great before + after photos.

 

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

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EP 367: The Spa CEO Journey: What’s The Next Right Step For You? education marketing Feb 12, 2024

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking...

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EP 365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough business education products Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

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EP 364: Money Mindset + Management with Daniela + Nicole business education marketing Jan 22, 2024

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

 

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

 

If you’re sitting in a place where the...

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EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics education inspiration Nov 20, 2023

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

 

This new venture is a marriage...

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EP 354: Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing e-commerce education marketing Nov 13, 2023

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

 

Not only is it easier to market and sell to an existing...

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EP 347: ​​Profitably Paying Your Team business education Sep 18, 2023

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

 

In this episode, I’m...

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EP 344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing business education marketing Aug 14, 2023

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

 

However, not every item on...

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EP 340: A Complete Spa Insurance Overview with Andy Zarkovich business education Jul 17, 2023

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

 

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

 

It’s not a very...

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EP 337: A Look Inside Daniela’s Calendar Management Process business education Jun 26, 2023

“Is this what the CEO of a seven figure company does?”

 

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

 

A time tracker exercise is going to help you pinpoint...

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EP 333: Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch education inspiration mindset May 29, 2023

How do we balance these two energies in business? 

 

Can you be both feminine and masculine in a leadership role? 

 

Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being

 

The first step...

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EP 331: The Power of Breathwork with Stefanos Sifandos education mindset May 15, 2023

All of us have something from our life experiences that makes us brace

 

That’s what makes us human.

 

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

 

There’s priceless value as an entrepreneur to invest in personal...

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