Spa Marketing Made Easy Podcast

EP 315: A look inside my weekly financial system education marketing Jan 23, 2023

A big hurdle to overcome in business is intimidation from your numbers. 

 

Your money is simply a tool. 

 

A tool that should be used as a guide for making positive financial decisions for your business. 

 

Spa CEOs take an active role in knowing the numbers and...

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EP 313: Why Retail Matters in Spa business education marketing Jan 09, 2023

When retail numbers go up, so do service sales.

 

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

 

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

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EP 311: Blocking off time to reach your financial goals - Part 2 - 2023 Annual Planning business education Dec 26, 2022

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

 

Not only do you need to get serious - you need to take action. 

 

You are the one in...

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EP 310: Setting Smart Financial Goals - Part 1 - 2023 Annual Planning business education marketing Dec 19, 2022

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

 

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

 

Money...

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EP 307: Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck business education Nov 28, 2022

Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…

 

It actually doesn’t “flow” at all.  

 

That’s because those timeframes weren’t built with our innate energetic cycles in mind,...

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EP 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing business e-commerce education Oct 17, 2022

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...

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EP 295: Understanding your Human Design as an Entrepreneur with Victoria Fenton education mindset Sep 05, 2022

 

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you...

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EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica business education Aug 08, 2022

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

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EP 287: Understanding MBTI to Build Your Top Performing Team business education Jul 11, 2022

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 



Furthermore, you need to build a...

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EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle business education Jun 27, 2022

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

 

I’m talking about your spa business getting hacked. 

 

It’s one of those things we just don’t want to imagine or simply...

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EP 284: The Spa KPIs and Metrics You Need to Know to Grow business education Jun 20, 2022

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

 

That’s right, I’m talking about metrics aka...

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EP 283: 6 Secrets of the World’s Most Successful with James Williams education mindset Jun 13, 2022

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

 

However, as you might have guessed, being successful in...

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