Spa Marketing Made Easy Podcast

EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica business education Aug 08, 2022

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

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EP 287: Understanding MBTI to Build Your Top Performing Team business education Jul 11, 2022

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 



Furthermore, you need to build a...

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EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle business education Jun 27, 2022

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

 

I’m talking about your spa business getting hacked. 

 

It’s one of those things we just don’t want to imagine or simply...

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EP 284: The Spa KPIs and Metrics You Need to Know to Grow business education Jun 20, 2022

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

 

That’s right, I’m talking about metrics aka...

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EP 283: 6 Secrets of the World’s Most Successful with James Williams education mindset Jun 13, 2022

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

 

However, as you might have guessed, being successful in...

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EP 278: Finding Your Zone of Genius as a Skin Expert with René Serbon education mindset May 02, 2022

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. 

 

I truly believe that this mindset is critical for finding success, especially as more...

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EP 277: Feel-Good Financial Planning with Brent Weiss of Facet Wealth business education Apr 25, 2022

You know how the saying goes, “never say never.” 

 

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the...

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EP 276: Why You Need a System for Systems Creation education marketing Apr 18, 2022

A system for your systems? 

 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

 

Because here’s the thing, you can have systems documented here and there and...

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EP 272: 3 Types of Revenue Every Spa Needs business education Mar 21, 2022

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

 

Yes, a dollar is still a dollar and that won’t change,...

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EP 269: Making Your Money Work for You with Nicole Cooley business education Feb 28, 2022

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

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EP 268: 3 Signs It’s Time to Hire education mindset Feb 21, 2022

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can...

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EP 265: Becoming a Spa Industry Educator education mindset Jan 31, 2022

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...

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