Spa Marketing Made Easy Podcast

EP 235: How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel business education Jun 21, 2021

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...

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EP 233: Trademarking 101 with Keren de Zwart business education May 24, 2021

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

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EP 208: A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E. education Mar 08, 2021

While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the...

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EP 177: Discovering the Difference of Environ with Candace Noonan, LE - Master Educator for DermaConcepts education products Dec 14, 2020

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

 

I’m talking about Environ, a brand under the DermaConcepts...

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EP 118: #Beautybomb - Microcurrent #beautybomb education Feb 12, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about...

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EP 116: #Beautybomb - Enzymes #beautybomb education Feb 05, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about enzymes aka...

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EP 114: #Beautybomb - LED Light Therapy #beautybomb education Jan 29, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m discussing a trending...

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EP 110: #Beautybomb - PRP #beautybomb education Jan 15, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about PRP aka...

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EP 108: #Beautybomb Emsculpt #beautybomb education Jan 08, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about the latest...

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EP 091: The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh education products Sep 02, 2019

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

 

And once I met her, I 100 percent understand why everyone...

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EP 074: #Beautybomb Salicylic Acid #beautybomb education Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a common ingredient in...

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EP 072: #Beautybomb Microblading #beautybomb education Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a treatment that I have...

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