Spa Marketing Made Easy Podcast

EP 265: Becoming a Spa Industry Educator education mindset Jan 31, 2022

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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EP 239: Hiring and Onboarding Your Spa’s Dream Team education marketing Jul 19, 2021

Does having a dream team sound like a pipe dream? 

 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

 

In this episode of Spa...

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EP 235: How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel business education Jun 21, 2021

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...

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EP 233: Trademarking 101 with Keren de Zwart business education May 24, 2021

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

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EP 208: A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E. education Mar 08, 2021

While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the...

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EP 177: Discovering the Difference of Environ with Candace Noonan, LE - Master Educator for DermaConcepts education products Dec 14, 2020

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

 

I’m talking about Environ, a brand under the DermaConcepts...

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EP 118: #Beautybomb - Microcurrent #beautybomb education Feb 12, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about...

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EP 116: #Beautybomb - Enzymes #beautybomb education Feb 05, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about enzymes aka...

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EP 114: #Beautybomb - LED Light Therapy #beautybomb education Jan 29, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m discussing a trending...

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EP 110: #Beautybomb - PRP #beautybomb education Jan 15, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about PRP aka...

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EP 108: #Beautybomb Emsculpt #beautybomb education Jan 08, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about the latest...

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