Spa Marketing Made Easy Podcast
All of us have something from our life experiences that makes us brace.
That’s what makes us human.
Whether it’s big trauma or small trauma, it holds the same weight for all of us.
There’s priceless value as an entrepreneur to invest in personal...
Trust and authenticity are two attributes required for a successful partnership.
In business, today’s guest, Selena Soo, likes to refer to these as rich relationships.
A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...
A big hurdle to overcome in business is intimidation from your numbers.
Your money is simply a tool.
A tool that should be used as a guide for making positive financial decisions for your business.
Spa CEOs take an active role in knowing the numbers and...
When retail numbers go up, so do service sales.
Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.
An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...
“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.
Not only do you need to get serious - you need to take action.
You are the one in...
A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”
I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.
Money...
Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…
It actually doesn’t “flow” at all.
That’s because those timeframes weren’t built with our innate energetic cycles in mind,...
Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising.
Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...
There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you...
When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...
If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable.
And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently.
Furthermore, you need to build a...
We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself.
I’m talking about your spa business getting hacked.
It’s one of those things we just don’t want to imagine or simply...