Spa Marketing Made Easy Podcast

EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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EP 229: Defining and Living Your Core Values with Terrance Bonner leadership mindset May 10, 2021

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

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EP 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz leadership marketing Apr 26, 2021

Fact: I am a die-hard fan of Profit First.

 

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

 

In the world of entrepreneurship, he needs no...

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EP 211: Going from Underestimated to Unstoppable with Jamie Kern Lima leadership Mar 15, 2021

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. 

 

Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks...

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EP 202: Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child leadership Feb 22, 2021

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.

 

While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made...

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EP 193: Celebrating Black-Owned Businesses You Need to Know leadership Feb 01, 2021

In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black...

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EP 190: Becoming a Values-Based Leader with Leslie D. Lyons leadership Jan 25, 2021

Being a leader bears a lot of responsibility. 

 

Your team is counting on you to lead them to the bigger dream and vision. 

 

And even if you’re a solo aesthetician, you have to know how to be your own leader in order to grow, attract the kinds of clientele you seek,...

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EP 179: Conducting a Yearly Review for Future Success leadership Dec 28, 2020

Whew, friends, we made it! 

 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

 

I hear you and I get it. 

 

...

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EP 178: Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno leadership Dec 21, 2020

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

 

( If you haven’t listened to...

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EP 176: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman business leadership Dec 07, 2020

The natural path of a business owner starts like this:

 

  • Have a big dream
  • Dare to take a chance on that dream
  • Dive in head first 
  • Proceed to wear all the hats and do all the things

 

While the first three things in that list are incredible and exciting, that last one? 


Well...

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EP 175: Planning for Profitability and Managing Money with Ease with Danielle Hayden business leadership Nov 30, 2020

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

 

Whether it’s not being clear on your cash flow or wondering when in...

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EP 171: Moving Along the Aesthetician Success Path leadership Nov 02, 2020

Are you a solo aesthetician with your sights set on making your first hire?


A spa owner with a robust team looking to expand to multiple locations?

 

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer...

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