Spa Marketing Made Easy Podcast

Did you join us for our Spa Business Boost - Maui Fundraiser event last week? 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

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One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus,...

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! 

If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if...

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

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Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

However, as...

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

Think again! 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

Now, I believe that largely boils down to the nature of...

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

In full transparency, it took me years to build what we at AddoAesthetics...

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

Fact: I am a die-hard fan of Profit First.

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

In the world of entrepreneurship, he needs no...

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. 

Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks...

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.

While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made...