Spa Marketing Made Easy Podcast

EP 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein leadership mindset Aug 23, 2021

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

And...

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EP 242: Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer business leadership Aug 09, 2021

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

 

However, as...

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EP 241: Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy business leadership Aug 02, 2021

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

 

Think again! 

 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

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EP 240: Balancing Business and Family as a High Achiever with Dr. Gina Charles business leadership Jul 26, 2021

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

 

Now, I believe that largely boils down to the nature of...

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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EP 229: Defining and Living Your Core Values with Terrance Bonner leadership mindset May 10, 2021

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

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EP 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz leadership marketing Apr 26, 2021

Fact: I am a die-hard fan of Profit First.

 

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

 

In the world of entrepreneurship, he needs no...

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EP 211: Going from Underestimated to Unstoppable with Jamie Kern Lima leadership Mar 15, 2021

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. 

 

Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks...

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EP 202: Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child leadership Feb 22, 2021

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.

 

While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made...

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EP 193: Celebrating Black-Owned Businesses You Need to Know leadership Feb 01, 2021

In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black...

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EP 190: Becoming a Values-Based Leader with Leslie D. Lyons leadership Jan 25, 2021

Being a leader bears a lot of responsibility. 

 

Your team is counting on you to lead them to the bigger dream and vision. 

 

And even if you’re a solo aesthetician, you have to know how to be your own leader in order to grow, attract the kinds of clientele you seek,...

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EP 179: Conducting a Yearly Review for Future Success leadership Dec 28, 2020

Whew, friends, we made it! 

 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

 

I hear you and I get it. 

 

...

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