Spa Marketing Made Easy Podcast

EP 360: 3 Keys for Building a High Performing Team business inspiration leadership Dec 25, 2023

Not hiring is risky business. 

 

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

 

I’m not saying it’s not attainable, but it...

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EP 358: Rediscovering Her Entrepreneurial Calling with Shirin Zakerion inspiration leadership Dec 11, 2023

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

 

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

 

My guest on today’s episode has...

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EP 353: Releasing Guilt Over Time Spent and How We Plan for Success inspiration leadership mindset Oct 30, 2023

 

Ambitious women are wired for guilt.

 

I know that statement packs a punch, especially if you let it sink in. 

 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle...

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EP 351: What Does a Spa Manager Do? business leadership marketing Oct 16, 2023

Is your spa’s revenue stuck at the $28-30K per month mark? 

 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your...

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EP 345: A Recap of the Spa Business Boost Maui Fundraiser Event inspiration leadership Sep 04, 2023

Did you join us for our Spa Business Boost - Maui Fundraiser event last week? 

 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

 

(...

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EP 323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes business leadership marketing Mar 20, 2023

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

 

Plus,...

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EP 281: My Entrepreneurial Journey - a Q&A with Mechelle Barras inspiration leadership May 23, 2022

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! 

 

If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if...

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EP 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein leadership mindset Aug 23, 2021

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

 

...

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EP 242: Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer business leadership Aug 09, 2021

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

 

However, as...

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EP 241: Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy business leadership Aug 02, 2021

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

 

Think again! 

 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

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EP 240: Balancing Business and Family as a High Achiever with Dr. Gina Charles business leadership Jul 26, 2021

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

 

Now, I believe that largely boils down to the nature of...

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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