Spa Marketing Made Easy Podcast

EP 251: Hosting 5-Figure Spa Events with Taylor Moody marketing mindset Oct 11, 2021

Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

 

Now with in-person events inching back into the repertoire of...

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EP 250: Planning for a Booming Black Friday Promo marketing Oct 04, 2021

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

 

*Critical note -...

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EP 249: Demystifying Funnels with Stacy Tuschl marketing Sep 27, 2021

 If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good...

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EP 248: Get Different with Stand Out Marketing with Mike Michalowicz marketing Sep 20, 2021

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

...

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EP 246: $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet e-commerce marketing Sep 06, 2021

With a title like “$5K in 7 days,” how could you not be intrigued?! 

 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...

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EP 239: Hiring and Onboarding Your Spa’s Dream Team education marketing Jul 19, 2021

Does having a dream team sound like a pipe dream? 

 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

 

In this episode of Spa...

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EP 238: Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker marketing Jul 12, 2021

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to, first, take a deep breath. 

 

Next, plug in your earbuds because today we’re going to kick that mind mess to the curb...

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EP 236: Using Personal Strengths in Professional Negotiations with Susie Tomenchok business marketing Jun 28, 2021

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...

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EP 227: 3 Ways to Surprise and Delight Your Clients This Mother’s Day marketing May 03, 2021

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! 

 

With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales...

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EP 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz leadership marketing Apr 26, 2021

Fact: I am a die-hard fan of Profit First.

 

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

 

In the world of entrepreneurship, he needs no...

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EP 205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball marketing Mar 01, 2021

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. 

 

Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling...

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EP 199: Creating a Month’s Worth of Social Media Content in Minutes marketing Feb 15, 2021

Does the task of filling up your spa’s social media calendar feel like pulling teeth? 

 

Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments? 

 

Either way, this episode is...

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