Spa Marketing Made Easy Podcast

EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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EP 261: How to Do a Promotional Debrief marketing mindset Jan 03, 2022

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

 

But I’ll let you in on a little secret…

 

One of the most profitable moves...

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EP 255: How to Use Facebook Groups to Get New Clients marketing Nov 22, 2021

Let’s face it - Facebook doesn’t work like it once did. 

 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

 

The good news is...

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EP 251: Hosting 5-Figure Spa Events with Taylor Moody marketing mindset Oct 11, 2021

Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

 

Now with in-person events inching back into the repertoire of...

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EP 250: Planning for a Booming Black Friday Promo marketing Oct 04, 2021

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

 

*Critical note -...

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EP 249: Demystifying Funnels with Stacy Tuschl marketing Sep 27, 2021

 If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good...

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EP 248: Get Different with Stand Out Marketing with Mike Michalowicz marketing Sep 20, 2021

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

...

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EP 246: $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet e-commerce marketing Sep 06, 2021

With a title like “$5K in 7 days,” how could you not be intrigued?! 

 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...

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EP 239: Hiring and Onboarding Your Spa’s Dream Team education marketing Jul 19, 2021

Does having a dream team sound like a pipe dream? 

 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

 

In this episode of Spa...

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EP 238: Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker marketing Jul 12, 2021

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to, first, take a deep breath. 

 

Next, plug in your earbuds because today we’re going to kick that mind mess to the curb...

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EP 236: Using Personal Strengths in Professional Negotiations with Susie Tomenchok business marketing Jun 28, 2021

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...

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