Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of...

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

*Critical note -...

 If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good...

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

...

With a title like “$5K in 7 days,” how could you not be intrigued?! 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...

Does having a dream team sound like a pipe dream? 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

In this episode of Spa...

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to, first, take a deep breath. 

Next, plug in your earbuds because today we’re going to kick that mind mess to the curb...

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! 

With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales...

Fact: I am a die-hard fan of Profit First.

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

In the world of entrepreneurship, he needs no...

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. 

Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling...

Does the task of filling up your spa’s social media calendar feel like pulling teeth? 

Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments? 

Either way, this episode is...