Spa Marketing Made Easy Podcast

EP 305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit marketing mindset Nov 14, 2022

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…

 

“Got my mind on my money and money on my mind…”

 

I can’t be the only one! 

 

In any case, my hope is that if you’ve been a...

Continue Reading...
EP 304: The Questions to Ask Before Planning Your Year marketing mindset Nov 07, 2022

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! 

 

However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

 

If we...

Continue Reading...
EP 303: Harnessing Viral Trends for Your Business with Brendan Kane business marketing Oct 31, 2022

What does it actually mean to “go viral?” 

 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

 

As a...

Continue Reading...
EP 302: Increasing Your Spa's Efficiency with Mangomint Co-Founder & CEO, Daniel Lang e-commerce marketing Oct 24, 2022

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

 

It’s in the tech. 

 

It’s no secret that I’m a fan of utilizing software alongside your systems in...

Continue Reading...
EP 297: Prepping Your Successful Black Friday Promotions business marketing Sep 19, 2022

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

 

And you know what else that means, right?

 

It means that the biggest spa sales weekend is right around the corner! 

 

That’s...

Continue Reading...
EP 296: Understanding What You Can Afford in Your Spa business marketing Sep 12, 2022

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

 

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that...

Continue Reading...
EP 293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe business inspiration marketing Aug 22, 2022

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and...

Continue Reading...
EP 290: The Biggest Mistake Spa Owners Make When Hosting Events business marketing Aug 01, 2022

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

 

Sure, there’s plenty of marketing you can do to take your best shot at making...

Continue Reading...
EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel e-commerce marketing Jul 25, 2022

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

 

I’m talking about SEO aka...

Continue Reading...
EP 288: Breaking into Commercial Real Estate with Annette Walter business marketing Jul 18, 2022

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

 

Now, there are...

Continue Reading...
EP 280: Systemizing Your Sales and Marketing with Square business marketing May 16, 2022

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

 

In an effort to help you...

Continue Reading...
EP 279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane business marketing May 09, 2022

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

 

While some of those things have truth, the good news...

Continue Reading...
1 2 3 4 5 6 7 8