Spa Marketing Made Easy Podcast

EP 290: The Biggest Mistake Spa Owners Make When Hosting Events business marketing Aug 01, 2022

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

 

Sure, there’s plenty of marketing you can do to take your best shot at making...

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EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel e-commerce marketing Jul 25, 2022

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

 

I’m talking about SEO aka...

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EP 288: Breaking into Commercial Real Estate with Annette Walter business marketing Jul 18, 2022

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

 

Now, there are...

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EP 280: Systemizing Your Sales and Marketing with Square business marketing May 16, 2022

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

 

In an effort to help you...

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EP 279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane business marketing May 09, 2022

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

 

While some of those things have truth, the good news...

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EP 276: Why You Need a System for Systems Creation education marketing Apr 18, 2022

A system for your systems? 

 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

 

Because here’s the thing, you can have systems documented here and there and...

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EP 275: Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich marketing mindset Apr 11, 2022

Have you ever dreamed about being an aesthetic expert who’s a household name? 

 

Or the owner of a spa that the stars frequent? 

 

Maybe you want to be industry-known as a thought leader and educator? 

 

No matter what level of stardom you envision for...

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EP 270: Differentiating with Direct Mail with Dave Fink business marketing Mar 07, 2022

Did you think direct mail marketing was dead?

 

Anything but, my friend! 

 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

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EP 267: Scaling from Solo and “Doing it Scared” with Allison Cremona marketing mindset Feb 14, 2022

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

 

In this episode, you’re going to hear from one of those Spa...

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EP 266: How To Create a Sales Funnel For Your Spa business marketing Feb 07, 2022

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

 

Here’s the scoop:...

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EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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