Spa Marketing Made Easy Podcast

EP 227: 3 Ways to Surprise and Delight Your Clients This Mother’s Day marketing May 03, 2021

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! 

 

With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales...

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EP 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz leadership marketing Apr 26, 2021

Fact: I am a die-hard fan of Profit First.

 

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

 

In the world of entrepreneurship, he needs no...

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EP 205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball marketing Mar 01, 2021

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. 

 

Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling...

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EP 199: Creating a Month’s Worth of Social Media Content in Minutes marketing Feb 15, 2021

Does the task of filling up your spa’s social media calendar feel like pulling teeth? 

 

Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments? 

 

Either way, this episode is...

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EP 196: Getting Booked Out a Year in Advance with Katt Philipps of The Beauty Educator marketing Feb 08, 2021

The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? 

 

For the next month? 

Quarter? 

What if you could actually be booked out a year in advance? 

 ...

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EP 187: The Good, The Bad, and The Ugly of Memberships marketing Jan 18, 2021

Maybe you think a membership will be the key to client loyalty or consistent cash flow. 

 

Well, you wouldn’t be wrong. 

 

Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue, however, every plus side also...

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EP 184: Launching a Podcast to Market Your Spa marketing Jan 11, 2021

If you’re reading these show notes, I already know you’re a podcast listener, so now I want to know -- is your audience also filled with podcast lovers? 

 

With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing...

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EP 181: Unveiling Our New Brand + Assessing Your Branding marketing Jan 04, 2021

New year, new brand!  

 

This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. 

 

After having countless phone calls with spa owners all over the country and hearing first-hand how we...

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EP 174: Your 7-Step Funnel Building Process business marketing Nov 23, 2020

Let’s put the “fun” in funnels, shall we?! 

 

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory. 

 

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation...

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EP 173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno marketing Nov 16, 2020

We’re officially in the holiday season and Black Friday is directly within our line of sight. 

 

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the...

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EP 172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People marketing Nov 09, 2020

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

 

If you’re not saying what your brand is, someone else is saying it for you - and when it comes to your brand messaging and communication, it’s you who...

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EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno inspiration leadership marketing Oct 26, 2020

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

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