EVENT FOCUS: SYSTEMS AND STRUCTURE PHASES OF THE GROWTH FACTOR® FRAMEWORK
Date: April 19-20, 2026
Location: Fathom Gallery
Host: Daniela Woerner
Number of Seats: 30
*Elite and Fundamentals members can find discount codes in the membership portals.
Are you ready to step out of “putting out fires” and into a spa business that runs with clarity, confidence, and a team that actually performs—because the structure is there?
Join us in Washington, D.C. for a hands-on, high-impact Spa CEO Intensive designed for owners and CEOs who are ready to strengthen their business from the inside out—through Systems + Structure inside the Growth Factor® Framework.
What sets this apart
Dedicated to the Systems and Structure phases of the Growth Factor® Framework — the operational engine that turns chaos into consistency and creates a business that can scale without you doing everything.
All about team — because your growth will only move as fast as your people and your leadership can support.
Leadership style deep-dive — get clear on how you lead, how you communicate, and what needs to shift for your team to thrive.
Personality assessments sent in advance (for you + your team, if you have one) so you walk in already understanding who you’re leading and how they’re wired.
Role clarity + org design workshop — identify what roles you actually need (now vs. next) and what to stop forcing the wrong people to carry.
Expectations + accountability systems — learn how to communicate expectations clearly, build follow-through, and stop repeating yourself.
KPI setting based on performance — determine the metrics that matter by role, how to track them, and how to coach from data (not emotion).
Team communication rhythms — run effective team meetings, create consistent feedback loops, and build a leadership cadence your business can rely on.
Hiring, onboarding, and development process — tighten the systems that bring in the right people, train them faster, and grow leaders inside your company.
Boutique environment keeps it intimate and productive—so you leave with decisions made and systems built, not just “notes.”
Who this is for
Spa, medspa, and aesthetic business owners/CEOs who want a team that performs without constant micromanagement.
Leaders who know they don’t have a “team problem”—they have a structure, expectations, and communication problem (and they’re ready to fix it).
CEOs who want to build repeatable systems for hiring, onboarding, meetings, and performance—so the business becomes stable and scalable.
What you’ll walk away with
A clear leadership profile (from your assessment) and a practical plan for how to lead your specific team more effectively.
A simplified org chart / role plan for what you need now + what you’re building toward next.
A set of documented expectations for your team (what “good” looks like, clearly defined).
Role-based KPIs you can implement immediately—with a tracking rhythm that keeps your team accountable.
A consistent team meeting framework that improves communication, execution, and culture.
A stronger hiring + onboarding + development pathway so you can stop starting from scratch every time.
A network of spa CEOs committed to becoming systems-driven leaders—not overworked operators.
Special moment: Cherry Blossoms Social — April 19
We’re in D.C. at the perfect time of year—so we’re building in a Cherry Blossoms social event on the 19th for connection, community, and a memorable “working retreat” experience.