Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
GLP-1s are changing the industry—and compliance is catching up fast.
In this episode, we get real about what spa and med spa owners need to know about medically assisted weight loss and compounded medications like semaglutide and tirzepatide.
Attorney and spa owner Courtney Walker explains:
- What’s legally allowed (and what’s murky)
- Who regulates what (it’s not as straightforward as it seems!)
- What to do if you receive a cease and desist
- How to use medical judgment to stay protected
This isn’t about fear—it’s about clarity and informed decision-making. Courtney arms you with the knowledge to evaluate risk, communicate clearly, and run your weight loss programs compliantly.
🎧 If you’re offering (or considering offering) GLP-1s—this is your essential guide.
What you’ll learn during this episode:
- What’s changing around compounded GLP-1s—and why it matters for spa owners
- The real difference between legal risk vs. operational compliance
- How cease and desist letters work—and what to do if you receive one
- What pharmaceutical companies are targeting next
- How to vet pharmacies, avoid marketing violations, and stay in your lane legally
Resources Mentioned in Episode #EP 440: Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker
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IG / @addoaesthetics
WEB / addoaesthetics.com
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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
Ready to stop guessing about your marketing budget?
I’m joined by ad strategist Tara, and together we unpack the exact percentages spa owners should allocate to marketing – based on three key business phases:
- Maintenance Mode — stay level
- Growth Mode — scale strategically
- Hyper Growth Mode — invest heavily during big promotional windows
You’ll understand how to craft a budget that reflects your goals, season, and client behavior—and how to split that marketing budget across ads and analog efforts like mailers or in-person events.
What you’ll learn during this episode:
- The budgeting breakdown: 5%, 10–15%, and 15–20% of revenue
- Why sticking to percentages helps spot if you’re over– or under-spending
- How your budgeting changes depending on the time of year
- Why ad dollars should be evenly split between digital and “analog” channels
- The secret to tracking true lead source quality (not just total new clients)
Resources Mentioned in Episode #439: Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?
- Register for the webinar on How Spa Owners & Aestheticians Are Using Social Ads to Get More Clients on Autopilot
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Subscribe to Our Newsletter
Stay up-to-date with our email newsletter to receive important updates, news, and offers!
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
What happens when you blend hustle with heart?
In this powerful episode of Spa Marketing Made Easy, I’m joined by Candice Johnson, the founder of Candee Skin—a waxing and skincare brand that has grown into a million-dollar company with a 16-person team.
Candice’s story is one of resilience, faith, and practical leadership. From being let go from a corporate waxing job to navigating the challenges of COVID, learning her numbers, and dreaming big with franchising—her path proves that “normal” women with a big vision can do extraordinary things.
If you’ve ever struggled with confidence, cash flow, or clarity—this episode is for you.
What you’ll learn during this episode:
- Why Candice focused on working every role before launching her spa
- How she grew her brand during COVID by serving her clients and team
- The moment she couldn’t make payroll—and what changed from that point on
- How she pays her team well and runs a profitable spa
Her plans to franchise—and how she’s preparing to scale
Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story
- Follow Candee Skin on Instagram → @candice.mjohnson
- Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/
- Visit Candice’s website → http://candeeskin.com/
Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube
Subscribe to Our Newsletter
Stay up-to-date with our email newsletter to receive important updates, news, and offers!
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
📢 What if your last “failure” was actually your biggest growth opportunity?
In this solo episode of Spa Marketing Made Easy, Daniela shares a personal (and unexpectedly relatable) story from her birthday weekend—plus the mindset shift every spa CEO needs when things don’t go as planned.
Whether it’s a failed launch, a flaky client, or a team issue that caught you off guard—this episode will help you reframe how you think about “flops” and see them as stepping stones, not stop signs.
You’ll learn why we need to separate what happened from who we are—and how to keep moving forward with clarity, courage, and a little less drama.
Resources Mentioned in Episode #437: What If Failure Isn’t the End—But the Beginning?
- Worthy by Jamie Kern Lima
- Sara Blakely’s “What did you fail at today?” practice
Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube
Subscribe to Our Newsletter
Stay up-to-date with our email newsletter to receive important updates, news, and offers!
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
Getting Out of the Room Isn’t Optional—It’s Strategic
Let’s face it—you didn’t start your business to work 12 hours a day, skip lunch, and check client messages from bed.
In this episode of Spa Marketing Made Easy, I’m guiding you through the mindset, milestones, and strategies to shift from provider to CEO. Whether you’re drowning in solo overwhelm, burned by bad hires, or stuck as the main revenue driver despite having a team, I break down what’s actually holding you back—and what to do about it.
This is your permission slip (and blueprint) to stop doing it all and start leading your spa like a CEO.
What you’ll learn during this episode:
- The 3 most common spa owner struggles when it comes to getting out of the treatment room
- How to structure your schedule for hiring—even if you’re fully booked
- Why hiring slowly (and firing fast) is essential to team growth
- The importance of trust transfer and visibility for your new team members
- What milestones to track as you stair-step your way out of client care
Resources Mentioned in Episode #436 – Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO
Download the FREE Checklist: Your Step-by-Step Guide to Getting Out of the Treatment Room
Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube
Subscribe to Our Newsletter
Stay up-to-date with our email newsletter to receive important updates, news, and offers!
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
