You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. 

That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. 

Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you:

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 
• How to properly structure your spa’s sales funnels for success including the number one element you need to see results
• Key performance indicators to assess your sales funnel performance
• The steps of how your ideal client or customer should travel through your spa’s sales funnel

References Mentioned in Episode #385: Spa Sales Funnels 101

• Get our Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Learn more and sign up for my recommended spa email service provider, ConvertKit (affiliate link)
• Read the USC article I mentioned in this episode, “Thinking vs. Feeling: Psychology of Advertising

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. 

Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

• Why building in recurring revenue streams matter for your spa
• The two main membership models for spa and navigating their nuances 
• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 
• The 6 best practices for starting and streamlining a spa membership
  

References Mentioned in Episode #383: Is a Spa Membership The Right Strategy For Your Business?

• Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Checkout software mentioned in this episode including Monday.com (affiliate link), Gusto (affiliate link), Mangomint and Square
• Listen to Episode #350 – Preparing Your Spa to Sell with Ben Hernandez of Skytale Group
• Listen to Episode #302 – Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• Listen to Episode #280: Systemizing Your Sales and Marketing with Square

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let’s explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today’s competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss: 

• How upselling and enhancing existing services can increase your revenue per hour without adding extra time to the service.
• Strategies for increasing customer lifetime value by introducing clients to additional services and significantly impacting your overall revenue.
• The importance of identifying and overcoming fears that may be holding you back from taking action to increase your revenue.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.