It’s mid-2025—are your goals still aligned with your vision?
This episode is your invitation to hit pause, pull back, and conduct a powerful Mid‑Year Spa CEO Review. In just one hour, you can gain clarity, reconnect with your goals, and move into the second half of the year with renewed direction.
What you’ll learn during this episode:
- Revisit your top 3 goals—Identify what’s changed, what’s still important, and what needs to pivot.
- Analyze your key metrics—Track YTD revenue, expenses, profit %, memberships, and client acquisition cost.
- Debrief your business—Ask what’s working, where resistance lies, and what to double down on.
- Reclaim CEO time—Every week, block time to work on the business—not just in it.
- Choose your path forward—Refine or reimagine your strategy and set Q3–Q4 priorities.
Use the Mid‑Year Spa CEO Review Worksheet to guide this process step by step.

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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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