A woman posing for a photograph used on a podcast featured-image

EP 440: Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker

June 30, 2025
/
business, education

GLP-1s are changing the industry—and compliance is catching up fast.

In this episode, we get real about what spa and med spa owners need to know about medically assisted weight loss and compounded medications like semaglutide and tirzepatide.

Attorney and spa owner Courtney Walker explains:

What’s legally allowed (and what’s murky)
Who regulates what (it’s not as straightforward as it seems!)
What to do if you receive a cease and desist
How to use medical judgment to stay protected

This isn’t about fear—it’s about clarity and informed decision-making. Courtney arms you with the knowledge to evaluate risk, communicate clearly, and run your weight loss programs compliantly.

🎧 If you’re offering (or considering offering) GLP-1s—this is your essential guide.

What you’ll learn during this episode:

What’s changing around compounded GLP-1s—and why it matters for spa owners
The real difference between legal risk vs. operational compliance
How cease and desist letters work—and what to do if you receive one
What pharmaceutical companies are targeting next
How to vet pharmacies, avoid marketing violations, and stay in your lane legally

Resources Mentioned in Episode #EP 440: Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker

Courtney on Instagram: @itscourtapproved
www.courtapprovedaesthetics.com

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

Join the free Spa Marketing Made Easy Podcast Community

Subscribe to Our Newsletter

Stay up-to-date with our email newsletter to receive important updates, news, and offers!

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 439: Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?

June 23, 2025
/
business, marketing

Ready to stop guessing about your marketing budget?

I’m joined by ad strategist Tara, and together we unpack the exact percentages spa owners should allocate to marketing – based on three key business phases:

Maintenance Mode — stay level
Growth Mode — scale strategically
Hyper Growth Mode — invest heavily during big promotional windows

You’ll understand how to craft a budget that reflects your goals, season, and client behavior—and how to split that marketing budget across ads and analog efforts like mailers or in-person events.

What you’ll learn during this episode:

The budgeting breakdown: 5%, 10–15%, and 15–20% of revenue
Why sticking to percentages helps spot if you’re over– or under-spending
How your budgeting changes depending on the time of year
Why ad dollars should be evenly split between digital and “analog” channels
The secret to tracking true lead source quality (not just total new clients)

Resources Mentioned in Episode #439: Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

Join the free Spa Marketing Made Easy Podcast Community

Subscribe to Our Newsletter

Stay up-to-date with our email newsletter to receive important updates, news, and offers!

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

June 16, 2025
/
business, leadership

What happens when you blend hustle with heart?

In this powerful episode of Spa Marketing Made Easy, I’m joined by Candice Johnson, the founder of Candee Skin—a waxing and skincare brand that has grown into a million-dollar company with a 16-person team.

Candice’s story is one of resilience, faith, and practical leadership. From being let go from a corporate waxing job to navigating the challenges of COVID, learning her numbers, and dreaming big with franchising—her path proves that “normal” women with a big vision can do extraordinary things.

If you’ve ever struggled with confidence, cash flow, or clarity—this episode is for you.

What you’ll learn during this episode:

Why Candice focused on working every role before launching her spa
How she grew her brand during COVID by serving her clients and team
The moment she couldn’t make payroll—and what changed from that point on
How she pays her team well and runs a profitable spa

Her plans to franchise—and how she’s preparing to scale

Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

Follow Candee Skin on Instagram → @candice.mjohnson
Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/
Visit Candice’s website → http://candeeskin.com/

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

Join the free Spa Marketing Made Easy Podcast Community

Subscribe to Our Newsletter

Stay up-to-date with our email newsletter to receive important updates, news, and offers!

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

Daniela Woerner posing for a photograph used on a podcast featured-image

EP 437: What If Failure Isn’t the End – But the Beginning?

June 9, 2025
/
business, mindset

📢 What if your last “failure” was actually your biggest growth opportunity?

In this solo episode of Spa Marketing Made Easy, Daniela shares a personal (and unexpectedly relatable) story from her birthday weekend—plus the mindset shift every spa CEO needs when things don’t go as planned.

Whether it’s a failed launch, a flaky client, or a team issue that caught you off guard—this episode will help you reframe how you think about “flops” and see them as stepping stones, not stop signs.

You’ll learn why we need to separate what happened from who we are—and how to keep moving forward with clarity, courage, and a little less drama.

Resources Mentioned in Episode #437: What If Failure Isn’t the End—But the Beginning?

Worthy by Jamie Kern Lima
Sara Blakely’s “What did you fail at today?” practice

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

Join the free Spa Marketing Made Easy Podcast Community

Subscribe to Our Newsletter

Stay up-to-date with our email newsletter to receive important updates, news, and offers!

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 436: Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO

June 2, 2025
/
business, mindset

Getting Out of the Room Isn’t Optional—It’s Strategic

Let’s face it—you didn’t start your business to work 12 hours a day, skip lunch, and check client messages from bed.

In this episode of Spa Marketing Made Easy, I’m guiding you through the mindset, milestones, and strategies to shift from provider to CEO. Whether you’re drowning in solo overwhelm, burned by bad hires, or stuck as the main revenue driver despite having a team, I break down what’s actually holding you back—and what to do about it.

This is your permission slip (and blueprint) to stop doing it all and start leading your spa like a CEO.

What you’ll learn during this episode:

The 3 most common spa owner struggles when it comes to getting out of the treatment room
How to structure your schedule for hiring—even if you’re fully booked
Why hiring slowly (and firing fast) is essential to team growth
The importance of trust transfer and visibility for your new team members
What milestones to track as you stair-step your way out of client care

Resources Mentioned in Episode #436 – Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO

Download the FREE Checklist: Your Step-by-Step Guide to Getting Out of the Treatment Room

Subscribe on Spotify Subscribe on Apple Podcasts Subscribe on YouTube

Join the free Spa Marketing Made Easy Podcast Community

Subscribe to Our Newsletter

Stay up-to-date with our email newsletter to receive important updates, news, and offers!

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 435: From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth

May 26, 2025
/
business, leadership

From Franchisee to Founder: Fatima Rosa’s Inspiring Journey

In this episode of Spa Marketing Made Easy, Daniela welcomes Fatima Rosa, a dynamic entrepreneur who transformed her passion for beauty into a thriving multi-location spa business and a clean skincare line.

Fatima shares her evolution from opening Florida’s first blow dry bar to establishing Face Beauty Bar and co-founding 100 and 1 Cosmetics. She discusses the challenges of spa build-outs, the importance of mindset and grit, and the power of building genuine relationships in business.

What you’ll learn during this episode:

The entrepreneurial journey from franchise ownership to independent spa brand
Navigating the complexities of spa build-outs and regulatory compliance
The creation and mission of 100 and 1 Cosmetics
Embracing the CEO mindset and leading with vision
The role of persistence and authentic relationships in business success

Resources Mentioned in Episode 435 – https://www.addoaesthetics.com/podcast/ep435:

Connect with 100 and 1 Cosmetics on Instagram → @100and1cosmetics
Connect with Face Beauty Bar on Instagram→ @facebeautybar
Connect with Fatima Rosa on Instagram → @fatima.rosa.beauty
Join the Addo Professional Alliance (APA) → https://www.addoaesthetics.com/addo-professional-alliance

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 434: Compliance + Scope of Practice: What Spa Owners Need to Know in 2025

May 19, 2025
/
business, education

Let’s talk about what’s really going on in spa industry compliance.

In this must-listen episode, I’m joined by Paulina from Spakinect to unpack the regulatory shifts, scope-of-practice pitfalls, and compliance issues that spa CEOs must be aware of to run safe, legal, and profitable businesses in 2025.

From the ripple effects of a tragic IV hydration case in Texas to the role of esthetic coalitions and why having a medical director is not enough, this conversation is full of practical takeaways to keep your business secure.

If you’ve ever wondered whether you’re doing everything “by the book,” this episode is your checklist.

What you’ll learn during this episode:

Why regulations are increasing—and how they impact your spa
How to avoid the most common compliance pitfalls (like missing good faith exams)
What to do if you’re unknowingly operating out of compliance
Who should actually be doing the prescribing in your spa
The difference between boards and legislative power—and how you can influence both

Resources Mentioned in Episode #434 – Compliance + Scope of Practice: What Spa Owners Need to Know in 2025

Learn more about Spakinect → https://www.spakinect.com/
Follow Spakinect on Instagram → @spakinect

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale

May 12, 2025
/
business, marketing

If you’re still thinking LinkedIn is just for resumes and job hunting, think again.

In this quick, actionable episode, I’m walking you through exactly why every spa CEO should be on LinkedIn—and how to start using it today to build strategic local partnerships, increase your visibility, and position yourself as a true business leader in your area.

Whether you’re just getting started or you already have a profile collecting dust, this is your invitation to start using LinkedIn with purpose and power. It’s not about likes. It’s about leveraged relationships that grow your business with ease.

What you’ll learn during this episode:

Why LinkedIn should be your go-to platform for building business relationships
How to filter by location, industry, and company size to find ideal partners
Key demographic stats that prove LinkedIn users are your people
Why your personal profile is more important than your spa’s business page
How this one platform can fuel referral pipelines and cross-promotions

Resources Mentioned in Episode #433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale

Connect with Daniela on LinkedIn

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 432: Replay: How to Build Rich Relationships with Selena Soo

May 5, 2025
/
business, education

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships.

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.

She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

What you’ll learn during this episode:

How Selena got started in her line of work
What is a rich relationship and how can we attract them?
How can we add value to the people we care about?
The strategy behind building successful partnerships
Story ideas to publicize your spa in the media

Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo

FREE download of the first four chapters of Selena’s new book Rich Relationships
Connect with Selena on Instagram

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT:

EP 431: The Untapped Superpower in Community-Driven Growth

April 28, 2025
/
business, marketing

If you’ve ever felt like networking was awkward or transactional, this episode will completely shift your perspective.

Kim Pezzetti joins me on the podcast to share how intentional community-building—not just passing out business cards—can become one of the most powerful, sustainable growth strategies for spa owners.

We talk about how to identify “micro-influencers” in your town, how to nurture reciprocal relationships with low cost and high return, and how to evaluate your community-building efforts like the smart CEO you are.

If you’re ready to move past the surface-level tactics and start truly embedding your spa into the heart of your community, this episode is for you.

What you’ll learn during this episode:

The “Give Something, Get Something” strategy that builds trust and drives referrals
Why spa partnerships should start with generosity (and a free treatment!)
How to allocate marketing dollars for max community ROI
What it means to be the mayor of your town as a spa CEO
Real-world examples of low-cost, high-impact local marketing
How to track community-based marketing like a pro

Resources Mentioned in Episode #431: The Untapped Superpower in Community-Driven Growth

Download the FREE Exclusive Referral Guide
Learn more about Cartessa Aesthetics

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

PODCAST TRANSCRIPT: