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EP 408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD
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  • business, marketing

Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. 

And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals. 

That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors. 

If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.

Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. 

She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.

In this episode, we discuss: 

  • How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account 
  • The benefits of being on social media to attract your ideal client and creating community through content
  • A peek into Dr. Barbarino’s content creation process with her team 
  • Letting go of judgment and approaching social media marketing with curiosity and fun

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

  • Connect with and follow the fun on Dr. Barbarino’s Instagram at @barbarinosurgicalarts
  • Learn more about Dr. Barbarino and her practice on the Barbarino Surgical Arts website 

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    EP 407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp
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    • business, marketing

    Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? 

    The answer is yes! 

    Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. 

    Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running. 

    In this episode, we discuss: 

    • What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy 
    • The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads
    • Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of 
    • How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community

    References Mentioned in Episode #407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

    • Learn more about the ScoreApp platform and how you can use it to build quiz funnels into your spa business
    • Checkout the book “Scorecard Marketing – Learn how to use the power of scorecard marketing to generate consistent leads and turn them into sales”
    • Connect with Maxwell on LinkedIn 
    • Learn more about utilizing sales funnels in your spa on Episode #385 – Spa Sales Funnels 101 

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      EP 406: Gearing Up for Gift Card Sales in December
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      • business, marketing

      The holiday season is upon us, and you know what that means…holiday sales! 

      And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. 

      Of course, one of the top ways to increase spa sales during the holiday season is through gift cards. 

      However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. 

      In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025! 

      In this episode, you’ll learn: 

      • How gift cards can be an easy source of sales and revenue during the hectic holiday season
      • Important notes about complying with gift card laws on the state and federal level
      • My top tips for cash-flowing your gift card revenue (and profiting even more!)
      • A review of my top gift card promotion strategies and notes on corporate gifting
      • The top three ways to market your gift cards for sales and redemption 

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community

      References Mentioned in Episode #406: Gearing Up for Gift Card Sales in December

      • Learn more about the marketing messaging automation tool, Manychat
      • Tune into Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

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      EP 405: 6 Productivity Tips for Aesthetic Professionals
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      • business, mindset

      I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. 

      However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. 

      Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO. 

      In this episode, you’ll hear: 

      • My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals 
      • Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
      • Building routine and flow spaces into your environment to make getting into productive mode easy
      • My top softwares and tools that I use in my daily life to be my productivity sidekicks

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community

      References Mentioned in Episode #405: 6 Productivity Tips for Aesthetic Professionals

      • Listen to Episode #403 – Why Planning is the Most Important Factor of Future Success
      • Listen to Episode #400 – Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
      • Listen to Past Episode, #337: A Look Inside Daniela’s Calendar Management Process
      • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth
      • Tools mentioned in this episode include: Mangomint, Loom, Signal and Slack

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      EP 404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo
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      • business, mindset

      Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. 

      And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. 

      Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights. 

      In this episode, we discuss: 

      • Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients 
      • Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
      • Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
      • How to transform retail selling into a practice that showcases your thoughtfulness

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community

      References Mentioned in Episode #404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

      • Listen to my most recent episode with Sara on Spa Marketing Made Easy, Ep. 399 – Shifting from Solo to Storefront

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        EP 403: Why Planning is the Most Important Factor of Future Success
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        • business, mindset

        As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. 

        In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025. 

        In this episode, we discuss: 

        • The power of putting everything on your calendar to create time for what matters most 
        • How often to reflect on and reassess our plans to accommodate our season of life 
        • What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

        join the free Spa Marketing Made Easy Podcast community 

        References Mentioned in Episode #403: Why Planning is the Most Important Factor of Future Success

        • Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here!
        • Listen to past episode, #337: A Look Inside Daniela’s Calendar Management Process

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