Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about microneedling (aka collagen induction therapy and CIT)! This treatment has gained a huge foothold in the spa industry as of late as it is a highly versatile treatment not only in regards to the skin concerns you can address with it, but also the range of clients who can be good candidates for this treatment.

For example, this is a treatment I came to love during my pregnancy and while nursing since it was effective for keeping my skin in tip-top shape while also being safe.

In this episode you’ll learn:

• What microneedling is and how it works to spur the body’s innate injury response to boost collagen production
• The skin conditions you can address with microneedling in addition to the other benefits of this treatment including product penetration
• The CIT pen I use and why I love it plus my preferred pattern and technique for microneedling
• Primary considerations to keep in mind regarding state regulations and post-treatment care  
• My recommended resource for diving even deeper on the topic of dermal needling

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the product that needs to be in every single one of your client’s skincare regimens: sunscreen. As aestheticians, we know how crucial sun protection is, but in this #Beautybomb, I’m sharing some tidbits that can inform your retail decision making and that you can pass along when educating clients.

In this episode you’ll learn:

• The two categories of sunblocks and they’re composition and processes for protecting the skin from UV rays
• The 411 on SPF and what level matters most for your clients
• Some of my favorite brands for skin-conscious sunblocks and SPF mineral makeup

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about dermaplaning, which has quickly become one of the most in-demand treatments among consumers looking for effective ways to achieve an instantaneous glow with no pain or downtime.

In this episode you’ll learn:

• What dermaplaning is and how it works
• How to prep the skin plus my method for moving the surgical blade on the face to achieve optimal results
• The benefits of dermaplaning as a standalone treatment as well as paired with other treatments for better product penetration

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the incredibly versatile treatment, chemical peels. Not only do I love performing chemical peels, but I love receiving them for their array of benefits as well as high-level of customization.

In this episode you’ll learn:

• What a chemical peel does in regards to the physiology of the skin as well as the main benefits of utilizing chemical peels
• Why shedding like a snake isn’t an indicator of success when achieving results for your clients and patients
• Plus, the primary things you need to know about depth, types of acid, and the most critical factor of chemical peels, pH

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Additional Resources and Readings:

• Evidence and Considerations in the Application of Chemical Peels in Skin Disorders and Aesthetic Resurfacing
• A Practical Approach to Chemical Peels – A Review of Fundamentals and Step-by-step Algorithmic Protocol for Treatment

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

In this week’s #Beautybomb I’m talking about one of my all-time favorite treatments, the HydraFacial!

HydraFacials are an excellent treatment for a variety of clients and are not only a terrific go-to treatment before your client’s big events but also as a prep for other services.

In this episode you’ll learn:

• What a HydraFacial is and the benefits it can provide for your clients and patients
• The science behind the ingredients used during a HydraFacial and the general protocol with tips for customizing your treatment
• My top tips for giving a stellar HydraFacial and achieving the signature dewy glow that comes with this treatment

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a product that has gained insane levels of popularity (and controversy) in the wellness, beauty, and skincare industries in the last year: CBD oil.

In this episode listen in as I discuss:

• What CBD Oil is and how it compares with other ingredients on the market such as hemp-based products
• The skin concerns CBD Oil addresses and remedies
• My curiosity around the emergence of CBD in skincare and my call for CBD experts to start a conversation with the Spa Marketing Made Easy community

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking all about everyone’s favorite spring and summer treatment, laser hair removal. This is a treatment I’ve received and have loved the results, and today I’m sharing everything you need to know to explain how this treatment works to your clients.

In this episode you’ll learn:

• How laser hair removal works to damage the hair follicle and prevents future growth
• The effectiveness of laser hair removal and why patients need to receive a series of treatments
• Who makes for an ideal laser hair removal candidate and key insights to manage patient expectations
• The various lasers you can use for hair removal and my personal gold standard device

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, I’m talking about CoolSculpting, which has gained increasing popularity as more consumers look to achieve their desired aesthetic results without going under the knife.

In this episode you’ll learn:

• What CoolSculpting is and how it works both procedurally and physiologically
• What areas most commonly treated with CoolSculpting and who makes for an ideal candidate
• Why an in-person consult is necessary to gauge whether CoolSculpting will achieve the client’s desired results and the treatment investment.

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about something that many aestheticians use for their clients, but may not fully understand how they work within the skin, and that is peptides.

In this episode you’ll learn:

• The chemical composition of a peptide and why it matters to the skin
• How introducing peptides into a skin treatment or regimen works to combat signs of aging
• Various classifications of the most popular peptides we use in skincare and how they uniquely benefit the skin

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.