Pens, notepads, totes bags.

Chances are you have one of these items in your home with a business’ logo on it.

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

Most recently after several weeks of hotel hopping with my family as we made our trek to move from Hawaii to D.C., I looked in my bag and found a plethora of pens all stamped with the logos and names of the hotels where we stayed along the way.

As I looked through them, I realized that each pen allowed me to recall memories from our stay and the experiences we had there, which got me thinking….this idea transfers so well to the world of spa!

So in this episode of Spa Marketing Made Easy, I’m giving some quick tips for how we can use customized gear with our branding to market and bring up the professionalism factor in our spas as well as ten ideas for customized products so you don’t get lost in the abyss of options.

But one thing to keep in mind, get creative!

You know your clients best, so as you tune in, let these ideas inspire you to think outside of the box and search for something that’ll get your customized product to stand out from the crowd.

In this episode you’ll learn:

• Why you might want to consider getting customized gear for your spa and how it can help boost your business

• 10 ideas for customizable gear that fit a variety of business needs and budgets

• How items customized with your spa’s branding can allow you to stand out and provide an extra polish of professionalism to your services

References Mentioned in Episode #028: 10 Items to Customize With Your Spa Branding

• For quality products at a favorable price point, take a look at:

• • • DiscountMugs
    • Quality Logo Products

• InkHead Promotional Products

• Alibaba

• For feedback on your ideas or answers to your questions on customized gear for your spa, join and start a conversation in the Spa Marketing Made Easy community on Facebook.

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

While there’s no “right” answer to that question, the label of “business owner” is unquestionably one you need to embrace, not necessarily in how you answer people, but without a doubt in your mindset and perspective.

The reason this is so critical is that when you view your work through the lens of a business owner, you make decisions that allow you to work smarter and not harder, which then enables you to stop leaving money on the table.

Take my guest on this episode for example. Kimberly is an expert independent hairstylist who also coaches other hairstylists to build thriving careers that fit their vision and values. When Kimberly started saying “no,” putting up boundaries and raised her prices, she was able to shift from working full-time to being part-time, but with double the income. I should also mention she did this in a year.

Now she has a business that fits into her life rather than the other way around.

That wouldn’t have happened if she didn’t begin thinking and acting like a business owner first, so in today’s episode she’s sharing with us the mindset shifts and action steps she made to take the leap away from everyday hustle to working just a couple of days behind the chair and a couple of days coaching each week.

In this episode of Spa Marketing Made Easy you’ll learn:

• The first steps for beginning to view yourself as a business owner and why that’s necessary for your personal and professional success
• How finding and knowing your why is critical to understanding your role as a business owner
• Common areas of your business where you may be leaving money on the table and how to reclaim it plus Kimberly’s “Table Money” Exercise to help you discover why finding this money in your business is crucial
• Navigating the art of raising your prices so you can find the life and work blend that works for your vision and stage of business

References Mentioned in Episode #027: How to Stop Leaving Money On the Table with Kimberly Kennedy

• Connect with Kimberly on her website and on Facebook and Instagram.
• Access Kimberly’s free resources library with business-building guides, tips, and videos by clicking here.
• Join the Spa Marketing Made Easy Podcast community where you can access monthly trainings, Q&As, tips and a community of like-minded business owners looking to grow.

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme.

From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get started with leveraging the power of video marketing for your aesthetic business.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.

As you listen to this episode, you’ll learn:

• The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
• How to create strong referral partnerships with other business owners in your community
• Critical do’s, don’ts, and best practices for ensuring you receive a  high return on investment in your gift card marketing efforts
• How to tie gift card marketing into a diversified marketing strategy as you continue to grow

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions.

In addition to setting the record straight on how bots can support your spa’s customer service, he’s giving us his top tips to ensure all our communication is authentic and on-brand for maximum connection and conversion.

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”

Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today, the vast opportunities that Facebook advertising presents for the spa industry are ours for the taking.

In today’s episode you’ll learn:

• The key targeting factors that will allow you to zero in and get on your ideal clients’ newsfeed
• How to structure your ads for success with some key do’s and don’ts
• The 3 creative elements of your ads that you should test to find your winning ad combination
• How to navigate the Facebook platform from a mindset perspective and avoid algorithm freakout
• Connect with Tara and her Successful Ads Club.

And to ask questions and receive feedback and support around digital marketing for your spa, click here to join the free Aestheticians Connect community on Facebook.

Rather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions?

In today’s episode, we’ll cover the main reasons why you should be using a spa marketing calendar and how it can help your business with not just sales, but systems that enhance your level of service.

I’ll also walk you through how to set your promotional calendar up for success and tools to use to stay organized and execute your plans flawlessly.

Click here for a copy of the spa marketing calendar.

And to ask questions and receive feedback and support, click here to join the free Spa Marketing Made Easy Community on Facebook.