EP 205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball

March 1, 2021
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marketing

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams.

Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option.

Enter: Subscription boxes!

In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs as well as the founder of Subscription Box Bootcamp.

In addition to being a subscription box expert, Julie is also an author, speaker, community builder, and subscription box coach who’s been featured in Forbes, USA Today, POPSUGAR, and more. (i.e. she knows her stuff, and just wait until you tune into this episode, she’s dropping gold nuggets left and right!)

Together we’re discussing how spa owners can capitalize on the format of subscription boxes to see their recurring revenue sales soar.

If you’ve ever given thought to creating a seasonal beauty box offering or a monthly box subscription, this is a can’t miss episode!

In this episode, you’ll learn:

How Julie became a subscription box expert and her journey in perfecting the process of creating, selling, and scaling a subscription box business.
Julie’s top tips, tools, and insights on everything from product sourcing to pricing to fulfillment and shipping
Ideas and tips on how to make the subscription box model work specifically for spa and skincare retail
What measures you can take to ensure quality control, especially if you move to have someone else fulfill your subscription box orders

References Mentioned in Episode #205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball

Connect with Julie on her website by clicking here and listen to her podcast, Subscription Box Basics
Connect with Sparkle Hustle Grow on Facebook and Instagram
Learn more about Subscription Box Bootcamp on Facebook and Instagram
Tools and resources mentioned in this episode: Givr Packaging, ULINE, Sticker Mule, ShipMonk, Pirate Ship, Cratejoy, Shopify
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes

EP 199: Creating a Month’s Worth of Social Media Content in Minutes

February 15, 2021
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marketing

Does the task of filling up your spa’s social media calendar feel like pulling teeth?

Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments?

Either way, this episode is here to solve all your woes around the question, “what should I post on social?!”

Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re going to post, but also do so strategically so that your social media efforts actually result in interest from new potential clients and customers and continued connection with your existing audience.

After all, that’s kind of the point of social media.

So take out a pen and paper or pull up your planner and tune in as I take you on a step-by-step walkthrough of how to craft a month’s worth of content in a matter of minutes.

Let’s go!

In this episode, you’ll learn:

How to craft a weekly editorial schedule that keeps you consistent in posting and streamlines your social media process
Tangible ideas for beginning to create content today to start filling your scheduler
How to pitch and promote in your posts with ease and authenticity
Key steps for getting started with posting consistently including post ideas, copy and graphics tips and my top social media scheduler recommendation

References Mentioned in Episode #199: Creating a Month’s Worth of Social Media Content in Minutes

Tools mentioned include – Wellness Stockshop, Canva, and Sked
Learn more about Post With Purpose, our monthly spa social media marketing membership with social media trainings, tech tutorials, templates, coaching calls, and more.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes

EP 196: Getting Booked Out a Year in Advance with Katt Philipps of The Beauty Educator

February 8, 2021
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marketing

The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean?

For the next month?

Quarter?

What if you could actually be booked out a year in advance?

If the hairs on your neck just stood up, just wait ‘til you tune into this conversation with my guest on this episode of Spa Marketing Made Easy, Katt Philipps.

Katt is a spa and beauty industry veteran with over 30 years experience, and is a spa owner, true solo aesthetician, e-commerce store owner, author, and most recently added to her resumé, spa industry educator.

Katt’s newest project, The Beauty Educator, serves as a platform to help beauty professionals maximize their profit potential by strengthening relationships with existing clients and showing others the ropes on how to build a business where you can be booked out a year in advance.

And as a spa owner and solo aesthetician with a proven track record for building and growing a multi-six-figure spa and being known by her clients as the most in-demand therapist in her area, Katt is here to spill her secrets on how she made it happen and how she continues to make it all work to support her clients with the best experience as well as her life with a true sense of balance.

In this episode, you’ll learn:

How Katt build up her books when first starting her business and how she quickly became so in demand that she couldn’t take on any new clients
Why she chose to go the route of staying solo and how she began structuring her system to keep her full book of clients happy and returning again and again
How her framework was born out of a need and the mindset shifts that surround her working structure as a booked out therapist who still continues to grow and scale as a solo year after year
Katt’s insights on structuring her schedule, work/life balance, and the “Email That Changed Everything”

References Mentioned in Episode #196: Getting Booked Out a Year in Advance with Katt Philipps of The Beauty Educator

Download Katt’s freebie resource, “The 5 Booking Mistakes We All Make” and be eligible to receive a gifted Kindle copy of her new best-selling book, “Beauty & The Best (free for first 50 sign-ups).
Learn more about Katt via her website, The Beauty Educator, and connect with her on Instagram @the.beauty.educator

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we receive, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave a review, and click here to access the free resources already unlocked!

EP 187: The Good, The Bad, and The Ugly of Memberships

January 18, 2021
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marketing

Maybe you think a membership will be the key to client loyalty or consistent cash flow.

Well, you wouldn’t be wrong.

Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue, however, every plus side also comes with a cost.

Whether it’s the admin effort, marketing resources, or even your ideal client’s desire to sign up for yet another membership, a membership may sound great in theory, when in reality it’s not the best fit for your business.

Now, that’s not to dissuade you, as you’ll hear in this episode of Spa Marketing Made Easy, memberships are becoming an increasingly popular way of conducting business and making lives simpler for clients and customers – just look at companies like Netflix, Amazon, and HelloFresh.

You could stand to make an exponential leap in growth by introducing a membership into your spa, but the decision doesn’t solely lie in whether to create a membership program or not.

In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence and knowing the key metrics to know so you can make your membership a wild success.

In this episode, you’ll learn:

The 3 key types of revenue to have in your spa and where membership falls
Two styles of membership you can offer and the pros and cons of each
Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
What you need to have in place to successfully market and operate a membership program
Important metrics to know and my top tips for running a successful membership should you choose to launch one!

References Mentioned in Episode #187: The Good, The Bad, and The Ugly of Memberships

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on Apple Podcasts, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!

EP 184: Launching a Podcast to Market Your Spa

January 11, 2021
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marketing

If you’re reading these show notes, I already know you’re a podcast listener, so now I want to know — is your audience also filled with podcast lovers?

With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine.

There are plenty of stats to prove it, which I’ll be sharing in this week’s episode, but I want you to think about your own experience as a podcast listener…

Isn’t it the longest form of content you consume?

(You may listen to a 20-30 minute show, but never would sit and read a blog that long!)

And don’t you feel more connected to the hosts of the podcasts you listen to?

(I don’t know about you, but the podcasts I listen to on a weekly or daily basis feel like an intimate conversation. If I ever met the host in real life I feel like I’d talk to them as if we’ve been long-time friends.)

In this episode, in addition to sharing why podcasts are such a powerful platform, I’m also sharing the behind-the-scenes of starting a podcast — from selecting your show topics to understanding your overall strategy in creating a podcast as a core marketing channel.

Plus, I’m sharing my entire podcast production system from A to Z so you know exactly what goes into starting your own show.

If you’ve ever tuned into a podcast and thought, “Maybe I should do this!,” I’m here to tell you that the best time to start is now!

In this episode, you’ll learn:

Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority
How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy
My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system
Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth

References Mentioned in Episode #184: Launching a Podcast to Market Your Spa

Podcasting Tools Mentioned: Yeti Microphones, RODE Microphones, and a Scarlett Solo
Check out Libsyn for podcast hosting and distribution
Build out your podcast creation and production system in Monday project management software
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!

EP 181: Unveiling Our New Brand + Assessing Your Branding

January 4, 2021
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marketing

New year, new brand!

This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with.

After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren’t entirely aligned.

We dug deep and got clear on how we help spa owners create systems and processes that pave the way for true freedom, flexibility and financial growth and through that, discovered that it was high-time to give AddoAesthetics a visual glow-up!

I’m so excited to unveil our new brand and website with you, but of course, wanted to make sure you walked away with some solid takeaways that you can apply to your own brand and business.

So, in this first episode of 2021, I’m discussing what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them.

Let’s dive in!

In this episode, you’ll hear:

What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business
How I found what our “brand superpower” was an how it boils down into our brand story
The 3 key questions to ask yourself about your brand as we enter 2021
Why you have to dig deeper into your “why’ to get to the crux of what your brand does

References Mentioned in Episode #181: Unveiling Our New Brand + Assessing Your Branding

Learn more about Post With Purpose, our social media membership where you’ll learn how to develop your brand story and visuals as well as create a month’s worth of social content in just a few hours
Listen to Episode #026 – Defining Your Spa’s Brand and Crafting Your Mood Board with Chris Beltran
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

If you have yet to leave a review, click here to leave one on Apple Podcasts

EP 174: Your 7-Step Funnel Building Process

November 23, 2020
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marketing

Let’s put the “fun” in funnels, shall we?!

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory.

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation and set-up process it felt like a tech nightmare… until now!

In this episode of Spa Marketing Made Easy, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine.

Not only will these 7 steps allow you to get your next or first funnel up and running in a matter of hours (perfect timing to get it in gear for your Black Friday weekend and holiday season promotions), but having this funnel know-how in your back pocket will be integral in your spa’s ongoing growth and scale goals for years to come.

So get your notepad ready, you’re going to want to make sure you don’t miss a step!

P.S. – If you’re tuning in when this episode originally aired, you know that you still have the opportunity to jump in on the Spa Marketing Funnel course for just $197 (a $300 savings)! Click here to sign up before this deal disappears!

In this episode, you’ll learn:

What a funnel is and why it’s such a valuable asset to have up and running within your business
The key elements of what goes into a funnel and the 7-step process of getting your first funnel up and running
My top tips on crafting a funnel offer that’s enticing and irresistible and how to craft your nurture sequence to warm up a cold audience member into a paying client
Numbers to keep an eye on through the entire funnel-building process from selecting a profitable offer to understanding conversion numbers

References Mentioned in Episode #174: Your 7-Step Funnel Building Process

Sign up for our Spa Marketing Funnel course plus my templates and email swipes for just $197 (a $300 savings). Learn more and sign up here.
Tune into Episode #170 : Launching Your Own Line with Sara and Melissa of Sykes & Lanno
Create an account with Canva
Learn more and sign up for ConvertKit
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno

November 16, 2020
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marketing

We’re officially in the holiday season and Black Friday is directly within our line of sight.

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy.

In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and experiences to bring in ideal clientele and begin building a relationship that will last far beyond their promotion and turn them into raving fans.

If you find yourself running promotion after promotion hopping to make something stick or feeling like you’re always in a clamor to find new clients, our conversation is a must-listen because as you’ll learn from their approach, crafting an offer isn’t about a quick cash infusion, it’s about long-term client retention.

We also discuss an update from their last episode where we talked about the launch of their signature Beauty Collection as a new arm and stream of revenue for their business, so if you haven’t tuned into our year-long series yet, now is as good of a time to dive in as any!

Cheers to the holiday season, now let’s finish this year out with a bang!

P.S. – Be sure to snag the early bird pricing + exclusive funnel review bonus on our Spa Marketing Funnel course to help you cross the finish line of 2020 with a funnel that produces sales on demand up and running!

In this episode, we discuss:

Sara and Melissa’s event marketing strategy and how it snowballs into their game plan for Black Friday weekend
The top intention they always have in mind when crafting offers and their marketing strategy around them
How Sara and Melissa continually invest into their skillset and how they make decisions on what skills they’ll develop to benefit their long-term business growth plan
Updated on their Beauty Collection launch that we discussed in their previous episodes and their next steps moving forward

References Mentioned in Episode #173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno

Jump in on our Spa Marketing Funnel course before Nov. 22 to get the early bird price + exclusive funnel review bonus! Learn more here.
Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, Episode #154, and Episode #170
Listen to Episode #152 – Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

November 9, 2020
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marketing

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

If you’re not saying what your brand is, someone else is saying it for you – and when it comes to your brand messaging and communication, it’s you who needs to be in the driver’s seat.

Before we go further, let’s get one more thing clarified:

Your brand is not your logo and it’s also not your color palette.

Branding is more of an intangible, amorphous concept, which is why so many business owners grapple with figuring out what their brand really is and what it says about them (take a deep breath – you’re not alone!), but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business.

That’s why in this episode of Spa Marketing Made Easy, I’m chatting with April Martini, co-founder of Forthright-People, and a whip-smart woman who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. – she has seen it all when it comes to branding from the corporate down to the personal level!).

April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally.

In this episode, you’ll learn:

What a brand really is and how it creates a connection with and experience for your clients
The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
Key aspects of your brand to get clear on and refine
Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding

References Mentioned in Episode #172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

Learn more about April’s business, Forthright-People via their website and blog
Connect with April on LinkedIn and listen to her podcast, Success Made to Last, for more personal branding insights
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno

October 26, 2020
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marketing

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar.

These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial.

( Be sure to listen to our past episodes linked below if you’ve yet to tune in!)

Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection!

It’s a move that makes total sense with the way they’ve pivoted during the pandemic and expanded their reach into the professional side of the aesthetic industry.

In this episode, we deep dive into this new revenue stream and how they’re setting themselves and their retailers up for success.

In this episode, we discuss:

Why Sara and Melissa began their latest venture – a beauty device collection and how they’re building out this new arm of their business
Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market
Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of
Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection

References Mentioned in Episode #170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno

Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, and Episode #154

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!