With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar. 

However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience. 

In this episode of the Spa Marketing Made Easy podcast, I had the opportunity to sit down with Gaelle Kennedy, who launched her career as an international model through her twenties before working for the renowned Aida Grey in Beverly Hills, when she then became an aesthetician and makeup artist. 

In her early 60s, she launched Gaelle Organic, an Ecocert certified organic skincare company that she continues to lead and innovate within today. 

Together we talk purpose, creating with intention, skincare philosophies, and building a brand that stands for something deeper.  

In this episode, we discuss: 

• Gaelle’s personal skincare journey that led her to becoming a licensed aesthetician and her beginnings in the industry
• What prompted her to start her own skincare products and how it developed into a bigger brand than she initially envisioned
• Why Gaelle’s approach to skincare and her philosophy is rooted in organic ingredients
• The key role of intention, patience, and experience and how they all work in concert to bring a purposeful brand to life 

References Mentioned in Episode #217: Creating With Intention and From Experience with Gaelle Kennedy

• Learn more about Gaelle Organic via their website 
• Connect with Gaelle Organic on Facebook and Instagram
• Learn more about the organic certification organization, Ecocert 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 

And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset. 

Before branching out on her own, Kendra worked as a commercial banking specialist for almost a decade and closed over $1 billion in business loans and she has led several multi-million dollar business transformations for some of the largest brands in the world. 

And in the midst of making the leap from side-hustling as a consultant and strategist to being full-time in her business, she jumped from six-figures to seven in a matter of four months. 

Needless to say, that kind of growth doesn’t happen when your mind is cluttered with noise from naysayers, scarcity thinking, or your own imposter syndrome, which is why she’s joining me today to talk all about what mindset steps you need to make your first step on the path to success.   

In addition to those wins I mentioned above, Kendra has also coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively, and she and her groundbreaking methods have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly. 

Trust me, she’s a woman whose words you’ll want to make note of and keep them visible as your daily mantras. 

In this episode, we discuss:

• Kendra’s background in corporate banking to moving into entrepreneurship and building massive success and helping her clients do the same
• Why Kendra believes that mindset is paramount to your success and steps for moving past scarce ways of thinking
• The importance of refining your inner circle and adopting practices to quiet the noise  
• Why beginning imperfectly is the perfect way to start and the only way to guarantee your success

References Mentioned in Episode #168: Getting Your Mind Right for Growth with Kendra Lewis

• Connect with Kendra and learn more about her work through Credit Architect and The Unsexy Launch on her website 
• Connect with Kendra on Facebook, Instagram, and Twitter
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

I know, I know, you may be thinking I need to slow my roll…we haven’t even made it to Halloween yet! 

But I promise, now is not too soon. 

In fact, I typically start planning my upcoming year in August/September. 

You may have heard the saying, “fail to plan, then plan to fail,” and while I do believe any time you desire more for your daily life is a good time to rework your plans and calendar, there is something about pressing the proverbial “start button” on a new year that gives us a little lift in our intentions. 

Speaking of intention…

If you want to have a year where your time is spent intentionally doing the work that leads you toward:

• Hitting your biggest goals (personally and professionally)
• Always having a full cup (i.e. – you feel rested, energized and happy)
• And allows you to cultivate balance between your business and/home life

The time to plan your year and audit your calendar isn’t the last week of the year, it’s now. 

So, from taking an audit of what worked this year and what didn’t to planning out an entire year in advance, in this episode of Spa Marketing Made Easy, I’m sharing a behind-the-scenes of my personal planning process that you can walkthrough right alongside me.

Let’s make this your most profitable, productive, and purpose-filled year yet! 

In this episode, I’ll walk you through:

• How this planning process allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home 
• Why I opted to switch to an A/B Week schedule and how you can modify this to fit your needs if you’re working in the treatment room
• Reflection questions to ask yourself as you look ahead to making commitments on next year’s calendar 
• My 5-step process of scheduling my time on my annual calendar and how I approach it on a quarterly basis to make room for flexibility and opportunities that arise

Additional Resources for Episode #164: Auditing Your Calendar and Planning for Your Best Year

• Listen to Episode #117 – 4 Simple Steps for Organizing Your Life Like a CEO – for additional planning and time management tips 
• Learn more about block scheduling according to an A/B schedule from Cailen Ascher 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

How do you know when you’ve found your calling? 

How do you know when you’ve veered off track? 

And how do you decide to pivot to pursue your most powerful sense of purpose? 

It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explore on this episode on Spa Marketing Made Easy. 

Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all smooth sailing. 

From pivoting toward deeper passions and discovering something new after you’ve invested a substantial amount of time, energy, and money into another path, Anna now helps others navigate the journey she once walked herself. 

Maybe you can relate…

Perhaps you’re just now venturing into a career in the aesthetics industry after decades of a career in an entirely different field. 

Or may you’ve discovered that being a spa owner isn’t for you, and you want to explore a different avenue within the vast and varied landscape that is aesthetics. 

If you’re at all in a place of uncertainty with where you’re at or where you’re headed in creating the life and career of your dreams, you’re sure to find great pieces of wisdom to walk away with from Anna’s stories and insights. 

In this episode, we discuss: 

• Anna’s story from pursuing a career in law to moving into entrepreneurship and a different industry entirely
• How her experience in finding and following her own purpose led to helping her clients do the same 
• How to know when you’re off the right path and meant for something more or different 
• The 3 things that make for a purposeful and passion-filled niche and the first steps to take to make a big change or pivot in your life or career path 

References Mentioned in Episode #158: Pursuing Your Powerful Purpose with Sara Anna Powers:

• Connect with Anna on her website and on Facebook and Instagram
• Get Anna’s Stellar Sales Page Template freebie by clicking here
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection may be more indirect than, say, strategy, it’s vital none-the-less. 

As a very analytical and strategic-minded person, I’ve always had an inclination to keep business life and personal life in their own containers. Neat in their own separate spaces. 

But after navigating my own difficult season of life where emotions couldn’t be turned off with the flip of a switch or contained in it’s own space, I learned exactly what it meant to have your personal life and mental state affect your business. 

In that chapter of anxiety and sadness, I reached out to my guest on this episode, Mandy Barbee, a transformation and healing expert who’s helped hundreds of people all over the world to overcome anxiousness and thrive by combining the power of imagery with their own innate capabilities. 

Mandy founded her company, Palladium Mind, to empower others by sharing the easiest ways to transcend dis-ease to enjoy everything more, and having experienced her work for myself, I can say working with her was truly transformative. 

Her method, tools, and approach to the mental blocks that many entrepreneurs face (such as anxiousness, self worth, self doubt, imposter syndrome, just to name a few), was unlike anything I had experienced and was extremely powerful. 

Now I’m happy to finally have Mandy here on the show to explore this link between our emotional state and our journey as entrepreneurs, and I think our conversation couldn’t have come at a better time. 

In this episode, you’ll learn:

• My personal experience with Mandy’s work and how it helped me to overcome extreme stress anxiety during a difficult season of my life that was also affecting my business 
• How working in and through imagery to process emotions can help you get over habits, blocks, and other emotional walls that are holding you back 
• Why it’s critical we learn how to acknowledge, process, and tap into emotions and do so quickly as not to harbor anxiety or other negative emotions 
• Tips for navigating gaining and receiving outside help in the realm of guidance, therapy, and other healing work

References Mentioned in Episode #142: Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee

• Learn more about Mandy’s work through Palladium Mind and get her gift exclusive for Spa Marketing Made Easy listeners here
• Connect with Mandy on Instagram and Facebook
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Can you truly have a successful business or thriving career at the expense of your health?

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

Let’s break it down like this: if a successful business is the bridge to financial freedom, and health is your wealth, you can’t have one without the other. Right?

Now, I know that’s a very simplistic and boiled down notion that you can’t have a thriving business or career if you’re not taking care of yourself…that’s not entirely true. Plenty of people have built 6-, 7-, and 8-figure businesses (on paper, very successful), but in day-to-day life, that person feels like they’re pouring from an empty cup. 

Let’s dig deeper for a moment, if you’re chronically exhausted, are always getting sick, constantly have headaches/body aches/generally feel like crap, and never have energy to enjoy the abundant and free life you are aiming for your business to afford you, does any of it matter at all?

And the other factor at play, which is a whole other can of worms is this – can we really be touting to our clients that they need to be taking care of themselves with consistent treatments and high-quality products in the name of self-care if we’re not doing the same? 

Self-care is a buzzword. 

Health and lifestyle, or as my guest on this episode has coined, “healthstyle” is something you embody. 

Joining me on this episode is Amanda Walker, a “healthstyle” coach and  the founder of the Feel Amazing Naked Coaching Program and podcast where she shares her “WHOLE”istic, no B.S., approach to health that blends strategy, skill and mindset to help her clients unearth the root causes of their struggles with food, body and mind to help them create the life they crave.

In this episode we’re deconstructing the cold, hard truth, which is that you may be building a business to gain financial freedom that fuels a life and career you love, but your health is your true wealth. 

Thankfully, she’s also sharing her top tips for creating incremental and sustainable shifts to build long-lasting healthy habits. 

In this episode, we discuss: 

• Why our health and well-being is critical and so much more than the basic buzzword of self-care
• How taking care of ourselves equates to walking our own talk and will enhance not just our wellbeing, but that of our clients’
• How wellbeing directly ties to the other measures of success and how we can set ourselves up for success with healthy habits
• Amanda’s top tips for creating incremental and sustainable shifts to build long-lasting habits 

References Mentioned in Episode #138: Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked

• Connect with Amanda on her website and learn more about her coaching at Feel Amazing Naked
• Listen and tune in to Amanda’s podcast, Feel Amazing Naked
• Connect with Amanda on Facebook, Instagram, and Pinterest
• Listen to Episode #117 of Spa Marketing Made Easy – 4 Simple Steps for Organizing Your Life Like a CEO

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

“The riches are in the niches.” 

You may have heard the saying before, but you might also be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!” 

I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that focusing on your one big thing is also what allows you to become the ultimate expert, and no one is a better example of this than my guest on this episode, Tara Walsh. 

Tara is a lash artist turned business coach who is the founder and CEO of The Lashpreneur, where she shares her passion and genius for helping other lash artists start, build and grow their incredibly successful lash artistry businesses.

She does this through the lessons she has learned along her own business journey where she decided to focus on the single service area that she enjoyed the most and was profitable for her business. ( Spoiler alert: it was lashes! )

Even if lashes aren’t the thing you’re wild about in the aesthetic realm, this episode is still for you. 

Together, Tara and I are discussing the big-picture concept around going micro with a niche, and how you can strategically use that specialization to blow up your business plus the tips  and mindset takeaways you need to make this shift one that you can get behind to help your business grow. 

In this episode, we discuss:

• Tara’s journey from becoming an aesthetician and lash artist to starting her coaching business as The Lashpreneur 
• Why Tara focused her business’ niche to lash artist and how the powerful concept of niching down can benefit you as an aesthetician and spa owner
• Benefits of only focusing your marketing on one thing to draw in your dream client 
• Cultivating an entrepreneurial mindset and what kind of development is needed if you want to scale your business and expand your team 

Resources Mentioned in Episode #133: Leveraging The Power of Going Niche with Tara Walsh of The Lashpreneur 

• To connect with Tara and her resources at The Lashpreneur, visit her website, Facebook and Instagram. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

In quite serendipitous timing, this podcast topic and interview with this week’s guest, Ali Schiller, was on my schedule long before the news of COVID-19 arrived on the scene because the truth is, it’s not just a global pandemic that can set your goals into a tailspin. 

Whether it’s a personal or family issue that pulls you away from your regular schedule, or the realization that what you were reaching for wasn’t actually what you wanted after all, making a pivot can be a natural part of the entrepreneurial journey. 

And here to help us navigate those pivots in our goals and plans is Ali Schiller who is the founder of Accountability Works and has been featured in Fast Company, Business Insider, and is the featured accountability expert in Entrepreneur.com’s “Goal Standard Challenge,” where she advised an audience of 25,000 people participating in the program. 

Clearly, goal setting is her zone of genius, but more so than that, it’s her ability to help you see your goals through and adjust your plan to achieve them along your unique journey, which is what she’s speaking on in this episode. 

In this episode, you’ll learn:

• Ali’s key methods and fundamental frameworks for helping you stay accountable to your goals 
• How a Freedom List can help you get focused on what’s important to you and cut cord on what’s not 
• The power of planning with pen and paper and why it’s not a particular system that’s going to determine your success in reaching goals
• How to ditch the feelings of guilt if you find yourself needing to scale back or reset your original goals
• Why effectiveness is far more important than efficiency when examining how we’re going to reach our goals

References Mentioned in Episode #131: How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller 

• Learn more about Ali’s work at Accountability Works and connect with Ali on Instagram, Facebook and LinkedIn 
• Get Ali’s Map It! Plan – Your 1-Page Plan for Accomplishing Your Goals in 12 Weeks
• Listen to Episode #117 of Spa Marketing Made Easy – 4 Simple Steps for Organizing Your Life Like a CEO
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

They’re back for their first official update of the year! 

I’m talking about today’s guests on the podcast, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month into their Growth Factor journey to hitting seven figures in their spa this year. 

Last month I sat down with them for our first installment to talk about the background of their first year in business and their big growth goals for 2020, so if you haven’t listened to Episode #106 yet, be sure to go do that to get caught up. 

Every month in 2020, I’ll be sitting down with Sara and Melissa to pull back the curtain to show what it truly takes to get your business to the next level of growth and how to maintain it. 

And now that we’re one month in, we’re officially off to the races!  

After having our kickoff and initial planning call for Growth Factor, then attending the Aesthetic Marketing Seminar (my event for Spa Retail Rockstar and Growth Factor group), they’re now back at their spa and hitting the ground running. 

In this episode, we discuss:

• The result of the biggest takeaway from their Growth Factor kickoff planning call and how that has played out over the last month
• Their experience and biggest aha moments from the Aesthetic Marketing Seminar that they’re bringing back to their spa
• Their three big goals for Quarter 1 and how they plan to tackle them 
• Plus we talk mindset, building a legacy, having family support in entrepreneurship, perfectionism, and more

Follow Sara and Melissa’s Growth Factor journey:

• Listen to Episode #106 – Starting the Journey to 7 Figures – A Behind-the-Scenes with Sykes & Lanno Skinbar 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost authority on what’s going to work best for your clients, which means you’re primed to be a product creator if that’s something you’ve dreamt about, which I know many of you listeners of Spa Marketing Made Easy have because you’ve told me! 

In any case, whether you’re someone who has dreamt of creating their own line, or you’re meticulous about knowing the details of the product lines you carry and what has gone into their development (something you should be meticulous about!), you’re going to love this episode with my guest, Stephanie Laynes. 

Stephanie has been a licensed aesthetician for over 16 year and is the creator of Se-Brazil Waxes, Se Skin Botanical Skincare, and the founder of Smooth Skin Supply LLC, her e-commerce platform and wholesale wax supply company that also incorporates training and education. 

In this episode, she’s sharing her journey of how she got into the aesthetics industry, moved out of working in the treatment room full-time, and transformed into the role of CEO of her own product line and platform. 

Not only does she have fantastic tips and perspectives for how aesthetic professionals can boost their retail revenue, but she’s got a great story that’s sure to inspire your journey if you’ve ever pondered the idea of product creation or want to expand your revenue streams inside your aesthetic practice.  

In this episode, we discuss:

• Stephanie’s origin story of getting into aesthetics and how she quickly found her niche in waxing and why that was so powerful to building a profitable practice 
• How Stephanie discovered that systemizing her process could help her maximize her client capacity 
• Where Stephanie saw the shift in opportunity to create her own line of waxing products and how she stayed focused during the process of creation
• Stephanie’s top tips for waxing experts and her answer to the ultimate question of “hard or soft wax?”
• Her keys for creating an unforgettable experience for your client and highly profitable experience for your business

References Mentioned in Episode #109: Moving From The Treatment Room to Full-Time Brand and Product Retailer with Stephanie Laynes: 

• Learn more about Stephanie’s line of products, online trainings and more on her website
• Connect with Stephanie on Facebook, Instagram, and YouTube
• Help us reach more aestheticians looking to build thriving careers and businesses by leaving us an honest review on iTunes. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.