From Franchisee to Founder: Fatima Rosa’s Inspiring Journey
In this episode of Spa Marketing Made Easy, Daniela welcomes Fatima Rosa, a dynamic entrepreneur who transformed her passion for beauty into a thriving multi-location spa business and a clean skincare line.
Fatima shares her evolution from opening Florida’s first blow dry bar to establishing Face Beauty Bar and co-founding 100 and 1 Cosmetics. She discusses the challenges of spa build-outs, the importance of mindset and grit, and the power of building genuine relationships in business.
What you’ll learn during this episode:
- The entrepreneurial journey from franchise ownership to independent spa brand
- Navigating the complexities of spa build-outs and regulatory compliance
- The creation and mission of 100 and 1 Cosmetics
- Embracing the CEO mindset and leading with vision
- The role of persistence and authentic relationships in business success
Resources Mentioned in Episode 435 – https://www.addoaesthetics.com/podcast/ep435:
- Connect with 100 and 1 Cosmetics on Instagram → @100and1cosmetics
- Connect with Face Beauty Bar on Instagram→ @facebeautybar
- Connect with Fatima Rosa on Instagram → @fatima.rosa.beauty
- Join the Addo Professional Alliance (APA) → https://www.addoaesthetics.com/addo-professional-alliance
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Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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