Spa Marketing Made Easy Podcast
Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here.
Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise...
We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.
In this week’s episode, we have return...
Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving...
You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.
In this episode of Spa Marketing Made Easy, I’m...
When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit.
But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you...
You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings.
That thing is sales funnels – and...
When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door.
Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as...
Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business.
Well, if you’re a regular listener, you already know that...
In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.
Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of...
Daniela’s turning 43 this week!
This episode she shares the themes that sum up each of her adulthood decades:
- 20s = Discovery
- 30s = Babies
- 40s = Refinement + Simplification
Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela...
In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.
As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.
Learn how...
In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle...
About The Author
