Spa Marketing Made Easy Podcast

EP 248: Get Different with Stand Out Marketing with Mike Michalowicz marketing Sep 20, 2021

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

...

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EP 247: Building a Business Around the Life You Want with JoElle Lee inspiration mindset Sep 13, 2021

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

 

Someone who embodies that notion to a tee is my...

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EP 246: $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet e-commerce marketing Sep 06, 2021

With a title like “$5K in 7 days,” how could you not be intrigued?! 

 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...

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EP 245: Running Your Business Like a Fortune 500 CEO with Kendra Lewis business mindset Aug 30, 2021

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. 

 

In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation...

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EP 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein leadership mindset Aug 23, 2021

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

And...

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EP 243: 5 Mistakes Keeping You from Becoming a Million Dollar Spa business mindset Aug 16, 2021

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? 

 

What about a million in profit? 

 

Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or...

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EP 242: Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer business leadership Aug 09, 2021

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

 

However, as...

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EP 241: Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy business leadership Aug 02, 2021

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

 

Think again! 

 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

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EP 240: Balancing Business and Family as a High Achiever with Dr. Gina Charles business leadership Jul 26, 2021

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

 

Now, I believe that largely boils down to the nature of...

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EP 239: Hiring and Onboarding Your Spa’s Dream Team education marketing Jul 19, 2021

Does having a dream team sound like a pipe dream? 

 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

 

In this episode of Spa...

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EP 238: Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker marketing Jul 12, 2021

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to, first, take a deep breath. 

 

Next, plug in your earbuds because today we’re going to kick that mind mess to the curb...

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EP 237: Mastering Your CEO Mindset and Goals with Tanya Dalton mindset Jul 05, 2021

You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. 

 

But the *how* piece of that equation can make some days feel like you’re...

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