Spa Marketing Made Easy Podcast

EP 297: Prepping Your Successful Black Friday Promotions business marketing Sep 19, 2022

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

 

And you know what else that means, right?

 

It means that the biggest spa sales weekend is right around the corner! 

 

That’s...

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EP 296: Understanding What You Can Afford in Your Spa business marketing Sep 12, 2022

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

 

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that...

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EP 295: Understanding your Human Design as an Entrepreneur with Victoria Fenton education mindset Sep 05, 2022

 

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you...

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EP 294: The Power in the Pause business mindset Aug 29, 2022

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? 

 

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

 ...

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EP 293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe business inspiration marketing Aug 22, 2022

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and...

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EP 292: 5 Things Million Dollar Spa Owners Do business mindset Aug 15, 2022

Do you want your spa to reach the coveted seven-figure benchmark? 

 

That might sound like a trick question, but honestly, it’s a valid one. 

 

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal...

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EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica business education Aug 08, 2022

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

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EP 290: The Biggest Mistake Spa Owners Make When Hosting Events business marketing Aug 01, 2022

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

 

Sure, there’s plenty of marketing you can do to take your best shot at making...

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EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel e-commerce marketing Jul 25, 2022

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

 

I’m talking about SEO aka...

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EP 288: Breaking into Commercial Real Estate with Annette Walter business marketing Jul 18, 2022

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

 

Now, there are...

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EP 287: Understanding MBTI to Build Your Top Performing Team business education Jul 11, 2022

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 



Furthermore, you need to build a...

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EP 286: What Does “Freedom” Mean to You? inspiration mindset Jul 04, 2022

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

 

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

 

The...

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