Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.
And if you’re one to think mindset is “woo-woo” topic, think again, because as today’s guest, Dr. Shannon Irvine, explains, mindset is a matter of science.
Today we’re discussing how successful people think and apply their thoughts to their lives and businesses in a way that allows them to have more significant achievement in actualizing the vision they’ve set out to accomplish and how you can do the same.
Here’s more of what you’ll learn in this episode:
- The science behind how our thoughts impact our brain’s patterns and our resulting actions
- Why our brains are wired for efficiency and how we can use this knowledge to both break negative thought patterns and create new ones
- What to “feed” your brain daily to make your vision a reality
- How many of us get to a place of needing to retrain our brain and Dr. Shannon’s 4 “R” process to self-navigate the process of creating a mindset for success
click here join the free Aestheticians Connect community.
Click here to learn more about Dr. Shannon Irvine and her work.
Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.
Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions.
In addition to setting the record straight on how bots can support your spa’s customer service, he’s giving us his top tips to ensure all our communication is authentic and on-brand for maximum connection and conversion.
Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.
That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.
As you listen to this episode, you’ll learn:
- The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
- How to create strong referral partnerships with other business owners in your community
- Critical do’s, don’ts, and best practices for ensuring you receive a high return on investment in your gift card marketing efforts
- How to tie gift card marketing into a diversified marketing strategy as you continue to grow
To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.
It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.
In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme.
From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get started with leveraging the power of video marketing for your aesthetic business.
To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.
Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!
In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and tactics shared will benefit your spa business and aesthetic expertise
Plus, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to the founder of Addo Aesthetics and how that journey has paved the way to the creation of the Spa Marketing Made Easy Podcast.
To see the show notes for this episode and all our future episodes, visit addoaesthetics.com/podcast, and click here to join our growing Aestheticians Connect community on Facebook where you can ask questions, get feedback and support, and connect with fellow aestheticians striving to build a thriving career they love.