Catch the Latest Episode of Spa Marketing Made Easy

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and income streams. 

Whether you’re ready to take the leap now or you’re looking at what options and opportunities exist for you beyond the walls of your spa, this episode will give you my top tips for what you need to succeed in the space of online education as a spa industry professional! 

In this episode, you’ll learn: 

• My 5 key tips for becoming an online spa spa educator
• Questions to ask yourself as you embark on carving out your niche and standing out from other spa educators 
• The benefits and the common myths and misconceptions of being an industry educator 
• The tangible steps and strategies I’ve taken and used to grow my online-based consulting turned education business in the last 7+ years

References Mentioned in Episode #265: Becoming a Spa Industry Educator

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in the realm of digital education. 

In 2022 and beyond, our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to learn from my guest in this episode of Spa Marketing Made Easy because she is an incredible example to see what’s possible when you embrace your expertise and this business model. 

Joining me is Kathy Taranto, a partner at AesthetiCare Medspa in Leawood, Kansas and a partner at MINT Aesthetics, a full-service aesthetic training and consulting group. 

In 2020, AesthetiCare did over $7 million in non-surgical aesthetics at one location, and everything that Kathy learns and practices through her leadership at AesthetiCare provides the ultimate first-hand experience that has allowed her to serve over 1500 clinics across North America and through digital education, reach countries all across the globe including, Australia, India, England and China. 

Tune in as we talk about her journey to starting MINT Aesthetics and how she has leveraged her in-spa experience and leadership to build a truly impactful and impressive digitally-based business. 

In this episode, you’ll learn:

• Kathy’s journey to starting the online training brand, MINT Aesthetics, and how it was born out of efficiency, streamlining and seeing opportunity and being open to exploring it
• The value of starting scrappy and getting your project or idea out into the world
• Why now is a great time to consider integrating virtual and digital product and service offerings into your business 
• What critical pieces you need to have in place to be able to make a dent in the digital space as an educator or consultant 

References Mentioned in Episode #264: Expanding into Virtual Education with Kathy Taranto

• Learn more about MINT Aesthetics and take a look at their wide variety of courses, workshops, and trainings
• Connect with MINT Aesthetics on Facebook, Instagram, and LinkedIn
• Visit Kathy’s spa in Kansas City, AesthetiCare Medspa and connect with them on Instagram
• Host your digital courses and programs on Kajabi (this is the platform we use and love, this is an affiliate link!)
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. 

In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around). 

P.S. – If you want to be the first to hear episode’s like this, be sure to join the Spa Marketing Made Easy community where you can join in on my Facebook Live broadcasts before they hit the podcast queue + you’ll have a chance to ask Q’s and receive support in real-time! 

In this episode, you’ll learn:

•  The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective
• Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales
• How to look at your social media activities and tasks through the lens of CEO time 
• My top tips for how to efficiently and effectively create content for social media

References Mentioned in Episode #263: Crafting Your Spa’s Social Media Content Strategy

•  Learn more about our social media marketing course for spa owners and professionals, Post With Purpose, by clicking here  
• Get access to our free Hashtag Research Training inside the Spa Marketing Made Easy resource vault
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from. 

Joining me in this episode of Spa Marketing Made Easy is my guest, Nicki Krawczyk, a copywriter with 15+ years of experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. 

In addition to being a copywriter, she’s also taught thousands of others how to become professional copywriters and build thriving careers of their own via her website,

FilthyRichWriter.com. 

For her, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it, and in her new book, “Copywriting Strategies” she’s sharing all her secrets for entrepreneurs who want to write better copy and hire it out effortlessly. 

In this episode, you’ll learn: 

•  What copywriting is and why it’s so crucial to your business to have strong copy
• Key traits to look for when working to hire or outsource to a copywriter 
• Nicki’s top copywriting tips for business owners who want to sharpen their own copywriting skills
• Her top insights on hiring a great copywriter who’s going to provide you with a solid ROI
• Top missed opportunities in spa where your copy will help stand out amongst the crown and command premium clients 

References Mentioned in Episode #262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk

•  Connect with Nicki’s work via her website, FilthyRichWriter.com, and on social media via Facebook and Instagram. 
• Get a copy of her new book, “Copywriting Strategies – A No-Nonsense Guide to Writing Persuasive Copy for Your Business”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

But I’ll let you in on a little secret…

One of the most profitable moves you can make doesn’t happen in the planning or even while the promotion is live, it’s after it’s ended! 

In this episode of Spa Marketing Made Easy, I’ll walk you through the process of conducting a promotional debrief and why this post-promo task is so important for setting you up for future success.

In this episode, you’ll learn: 

• What a promotional debrief is and why they’re a critical part of your promotion process 
• The key questions to ask yourself when conducting a promotional debrief 
• Some of my tips for utilizing your promotional debrief throughout your promotion so you can stay present and focused during your active promotional period 
• How to use your promotional debrief to ensure you have powerful future planned promotions

References Mentioned in Episode #261: How to Do a Promotional Debrief 

• To get a copy of our free Promotional Debrief outline, head to the Spa Marketing Made Easy group and click on the “Files” tab. 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks…now what?

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive into  here in the final part of our Annual Planning Series. 

In this episode, you’ll learn:

• The next step in bringing your plans and goals to life so that they actually get accomplished
• My go-to project management software and how I input my goals and plans so that they are achievable 
• Why having your core support circle is crucial to your success and staying accountable to your goals
• Where to seek out your circle for support and things to keep in mind when choosing your accountability buddies

References Mentioned in Episode #260: Holding Yourself Accountable – Part 4 – Annual Planning Series

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Listen to Episode 258 – Part 2 – Planning Your Quarterly Focuses 
• Listen to Episode 259 – Part 3 – Planning for Support

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well… 

“It takes a village.” 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system. 

And beyond being an entrepreneur, then comes the role of being an ambitious woman, partner, parent (I know we have a few men on my list of listeners, but the majority of my audience is women, and if you’re anything like me, your business is a big part of your life and responsibilities, but your outside-of-biz responsibilities stack just as high). 

As women, we’re so often fed the dream of “having it all” and while I truly believe that to be possible and true, I don’t believe we can do it on our own, or at least not without burning ourselves out in the process. 

And if we’re being honest with ourselves…is it really “having it all” if trying to “do it all” costs us our joy, our health, and the white space of our lives where rest, hobbies, family time, and spontaneity can flourish? 

I don’t think I’m wrong in assuming that the answer there is “no.”

So, if you’re ready for growth this next year and you have big goals you want to hit, seeking out support is critical, and in this episode of Spa Marketing Made Easy, which is Part 3 of our month-long annual planning series, we’ll dive into what to consider as you look to bring in support personally and professionally in the year ahead. 

In this episode, you’ll learn: 

• How to plan for support both personally and professionally
• Questions to consider when examining the work you’re doing and deciding what tasks and responsibilities to delegate
• The two critical things you need to make your goals, which we outlined in Part 2 of our planning series a reality
• A quick exercise for beginning to see which areas you need support in and how to outsource and delegate to start freeing up your time and energy quickly

References Mentioned in Episode #259: Planning for Support – Part 3 – Annual Planning Series

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Listen to Episode 258 – Part 2 – Planning Your Quarterly Focuses 
• Get one of my favorite pen and paper goal planners, 90X Goal Planner 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. 

This part of the planning process is key because while it’s fun to do all the big, lofty, and audacious goal-setting and visioning for the whole year, it’s also important to have your overarching yearly goals acting as your North Star…

If you don’t take the time to break those big goals down, you’re going to be left spinning your wheels rather than actually moving forward and covering significant ground in reaching your goals. 

Think of your quarterly goals as the crucial stepping stones to crossing the side of the wide river that is the year ahead. 

Let’s map the journey, shall we?

In this episode, you’ll learn: 

• How to bring what you uncovered in Part 1 of our planning process to the next step
• Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
• Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
• Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
• The important of breaking every element of your goal own to its smallest parts 

References Mentioned in Episode #258: Planning Your Quarterly Focuses – Part 2 – Planning Series 

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Get one of my favorite pen and paper goal planners, 90X Goal Planner 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in 2022, or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), the next four episodes of Spa Marketing Made Easy are for you! 

That’s right, this is Part One in a four-part series I’ll be sharing throughout December all about properly planning so you can have your most productive (and profitable) year yet. 

So pull up an earbud and settle in for Part One all about understanding your goals and commitments so you can set the stage for crafting a strategic plan that works with your definition of success. 

In this episode, you’ll learn: 

• How business and life planning and goal-setting are intertwined and why it’s critical to get clear on your “Why” and values first 
• The benefits of keeping a digital calendar system 
• Questions to ask when performing a calendar audit and how to use the answers to begin structuring your schedule moving forward 
• My top tips and hacks for structuring your schedule to work with your natural productivity flow and understanding how to find the right balance in your days

References Mentioned in Episode #257: Understanding Your Goals and Commitments

• Get one of my favorite pen and paper goal planners, 90X Goal Planner 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s the most wonderful time of the year 🎶…

No, not just the holiday season — goal setting season. 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams swirling inside our heads. 

Now, I know not everyone loves goal-setting as much as I do (….I know, but can’t say I fully understand 😜 I’m just a nerd when it comes to goals)

But whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this week’s episode of Spa Marketing Made Easy is for you. 

In this episode, I’m joined by absolute Spa CEO powerhouse (among a multitude of other titles including registered nurse and 20-year retired police sergeant from the busiest agency in Indiana), Mechelle Barras, whose personal story and professional accomplishments will give anyone (goal-lover or not) a good dose of what it means to craft goals for greatness and strive to reach your fullest potential. 

Now that she has grown and scaled her business, Pure Image Laser and Spa, to the next level, Mechelle is focusing on her life success and women’s empowerment coaching practice, where she helps professional women who are action-oriented, ambitious, and ready to discover their passion and live to their fullest potential become a leader in their field, and design a life filled with balance and passionate purpose. 

As you’ll learn in this episode, Mechelle approaches her goals with an even mix of realistic benchmarks, clear goal posts, and a heavy dose of dreaming bigger, but it’s her mindset that really serves as the key to unlocking true greatness.  

I dare you to listen to Mechelle’s journey and not be inspired and motivated to take action on your goals. 

In this episode, we discuss:

•  The journey of Mechelle’s personal milestones and professional achievements and the biggest lessons she’s learned along the way that now inform her unique approach to mindset and setting goals 
• The concept of drive and whether it’s something we’re born with or can build, and Mechelle’s top tips for harnessing it
• How Mechelle has navigated the last year of intense change in her professional life and what that’s brought to her personal life and goals 
• Her insights on setting goals that get you fired up for reaching your own version and vision for greatness

References Mentioned in Episode #256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras

• Connect with Mechelle and learn more about her coaching work via her website and connect with her on Instagram and Facebook
• Listen to her podcast, Mindset Great Podcast, and join Mechelle’s Facebook community, Mindset Great
• Join the Growth Factor Framework waitlist to be the first to know when we open doors to enrollment 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Let’s face it – Facebook doesn’t work like it once did. 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

The good news is that this isn’t about you creating and managing a Facebook group, it’s about tapping into and leveraging the active niche communities already taking place on Facebook. 

If creeping ad costs and low organic reach has you feeling like it’s all not worth it for the ROI, or lack thereof, you’ll definitely want to tune in to this episode of Spa Marketing Made Easy as I give you the step-by-step Facebook group strategy for getting more clients for your spa in a matter of a week! 

In this episode, you’ll learn:

• How Facebook groups can serve as a long-term client acquisition strategy 
• The results one of my Growth Factor Framework students is experiencing using this strategy for the last 5-6 months
• The step-by-step strategy of using Facebook groups to drive in new clientele and the considerations around getting your ROI
• My swipeable post sample copy to get you started bringing in new clients asap

References Mentioned in Episode #255: How to Use Facebook Groups to Get New Clients

• Recent changes to the Facebook advertising platform based on iOS changes 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

How do you define being and feeling rich? 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains – richness isn’t a number in the bank, it’s a state of being. 

After working 100+hour work weeks across 12 countries, leading a global team of 30 for almost a decade as CPA, Selina found herself in the hospital for an extended period of time and facing an auto-immune diagnosis, which was her wake-up call to embody new forms of richness. 

Now as the Founder & CEO of Richness Revolution, Selina has dedicated her life to empowering CEOs to lead themselves with unwavering energetic intelligence, emotional richness and financial power to break through ceilings in their business and earnings, as well as create massive ripple effects in their lives and communities.

If you’ve found yourself frazzled, or even burnt out in the quest to hit a certain monetary benchmark, it’s time to reassess and reevaluate your relationship with “richness,” and I can’t wait for you to tap into the wisdom Selina has to share in this episode. 

In this episode, we discuss: 

•  Selina’s story of climbing the corporate ladder in the world of finance on the quest for wealth and how that journey ended and prompted the Richness Revolution Selina now helps other business owners have today
• Defining conscious wealth and how to identify and separate worthiness so they can create new connections and a healthier relationship with money 
• Why money and richness can be a highly emotional trigger and how Selina navigates releasing the labels and expectations we may have ingrained since childhood
• Questions to ask yourself and actions to take to identify and reframe your stories, blocks and beliefs

References Mentioned in Episode #254: Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray

•  Learn more about Selina’s work as a financial empowerment coach via her website and follow her on Instagram. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Trasncript