Spa Marketing Made Easy Podcast

EP 129: Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell leadership marketing Mar 30, 2020

 

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

 

Alana and Jared were my guests back on Episode 78 and Episode 89...

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EP 128: How to Recession Proof Your Spa Business leadership Mar 23, 2020

 

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. 

 

This week’s podcast episode is pulled from a training I did for clients and members of my paid...

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EP 127: Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo leadership marketing Mar 16, 2020

 

Battling imposter syndrome. 

 

Clamming up in the face of the camera. 

 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

 

These are all things I’ve heard from countless...

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EP 126 #Beautybomb - The Fitzpatrick Scale #beautybomb Mar 11, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

 

In this week’s #Beautybomb, I’m talking...

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EP 125: Securing Publicity for Your E-Commerce Brand with Lynya Floyd marketing Mar 09, 2020

 

Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free! 

 

However, with benefits like that, you can bet that securing publicity for your brand isn’t...

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EP 124: #Beautybomb - Sugaring #beautybomb Mar 04, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

 

In this week’s #Beautybomb, I’m talking...

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EP 123: 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business marketing Mar 02, 2020

 

How would you like to be the household-name aesthetician or spa in your town? 

 

How would you like to do it without spending a dime on advertising? 

 

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and...

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EP 122: #Beautybomb - Clear + Brilliant #beautybomb Feb 26, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

 

In this week’s #Beautybomb, I’m walking...

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EP 121: Client Retention and Retail Sales with Growth Factor Students Sykes & Lanno marketing Feb 24, 2020

 

It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa, the co-founders of Sykes & Lanno!

 

If you’re late to the party, here’s the scoop…  

 

Every month in 2020, I’m sitting down with Sara and...

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EP 120: #Beautybomb - diVa #beautybomb Feb 19, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

 

In this week’s #Beautybomb, we’re getting...

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EP 119: Writing Emails That Get Opened and Get You Paid with Tarzan Kay marketing Feb 17, 2020

Now be honest…

 

Are you someone who is only emailing your clients once per month with a notice of what your monthly treatment or product special is?

 

Is your email list only made up of subscribers who are your current or past clients?

 

Are you emailing your list at...

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EP 118: #Beautybomb - Microcurrent #beautybomb education Feb 12, 2020

 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

 

In this week’s #Beautybomb, I’m talking about...

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