Spa Marketing Made Easy Podcast

EP 093: Mastering Your Story and Sharing It Confidently with Celinne Da Costa marketing Sep 16, 2019

Everyone has a story to tell. 

 

Yes, even you, the one who thinks their path doesn’t have any exciting tidbits worth sharing. 

 

Or the one who thinks that their bumps in the road are just like everyone else's, and you don’t have a remarkable triumph to...

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EP 092: Behind the Scenes of Starting a Skincare Line with Kaelin Jutras, founder of Herbal Skin Solutions products Sep 09, 2019

Funny enough, my first conversation with today’s guest sparked because she was removed from my previous Facebook group, Aestheticians Connect. 

 

Not for anything bad, she was just doing some honest to goodness marketing and her post got flagged, but immediately upon messaging...

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EP 091: The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh education products Sep 02, 2019

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

 

And once I met her, I 100 percent understand why everyone...

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EP 090: Building a Successful Spa with the Growth Factor Framework leadership mindset Aug 26, 2019

It’s not uncommon for the foray into entrepreneurship to be less like a swan dive and more like a cannonball. 

 

You’re making moves, and you’re making them fast, all in the hopes of building up enough momentum to get your business off the ground so it can soar.

...

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EP 089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell inspiration marketing Aug 18, 2019

Alright, I’ve got a challenge for you…

 

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

 

Where do you fall on the page of results? 

 

Are you on the first page at all?

 

Whether...

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EP 088: How to Grow into the Leader Your Business Needs with Njeru Nthigah leadership Aug 11, 2019

We’ve all heard the term “born leaders,” but the reality is, everyone needs to be a leader to steer their life in the direction of the reality they seek to create. 

Why? 

Because you are the leader of your life. 

And when it comes to your business, it...

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EP 087: How to Recalibrate Your Energy and Invite Abundance into Your Life with Lisa Gornall inspiration mindset Aug 05, 2019

As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client experience. 

And if we come to our work with our energy unbalanced, or we find our energy affected by that of a client, it’s critical that we're...

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EP 086: Creating a Month's Worth of Video Content in 15 Minutes with Katya Varbanova marketing Jul 29, 2019

It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results in terms of reach and engagement doesn’t mean that it's any less scary to create! 

Video requires another level of vulnerability, but...

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EP 085: How to Hire a VA and Reclaim Your Time mindset Jul 21, 2019

Stop doing $10 an hour tasks in your business. 

Stop doing $100 an hour tasks. 

So, what are the tasks you should be doing in your business? 

The $1000 an hour tasks. 

Now let me momentarily backpedal because I already know what you may be thinking…

“$1000 an...

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EP 084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker marketing Jul 14, 2019

 


 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

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EP 083: Exploring the Benefits of Business Relationships with Rachel Perry marketing mindset Jul 07, 2019

There’s an old sentiment when comes to business relationships and how it predicates your success…

“It’s all about who you know.”

While this is true to a degree, because knowing who influences various areas of your community is essential in knowing how to leverage...

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EP 082: Finding Beauty in The Breakdown with Shannon O’Brien of iSugarUniversity mindset Jun 30, 2019

When I speak with aesthetic experts who have recently taken the leap to start their own aesthetic business whether it’s as a solo practitioner or a spa with a team of aestheticians, one of the most common questions I get asked is, “how do I build a business that lasts?”

...

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