Spa Marketing Made Easy Podcast

EP 173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno marketing Nov 16, 2020

We’re officially in the holiday season and Black Friday is directly within our line of sight. 

 

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the...

Continue Reading...
EP 172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People marketing Nov 09, 2020

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

 

If you’re not saying what your brand is, someone else is saying it for you - and when it comes to your brand messaging and communication, it’s you who...

Continue Reading...
EP 171: Moving Along the Aesthetician Success Path leadership Nov 02, 2020

Are you a solo aesthetician with your sights set on making your first hire?


A spa owner with a robust team looking to expand to multiple locations?

 

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer...

Continue Reading...
EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno inspiration leadership marketing Oct 26, 2020

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

Continue Reading...
EP 169: #Spasocialbeat - Mastering Canva for Beautiful Branded Designs #spasocialbeat Oct 23, 2020

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

Continue Reading...
EP 168: Getting Your Mind Right for Growth with Kendra J. Lewis inspiration leadership mindset Oct 19, 2020

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 


And here to...

Continue Reading...
EP 167: #Spasocialbeat - Using YouTube SEO to Get Found #spasocialbeat Oct 16, 2020

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

Continue Reading...
EP166: Harnessing Your Fierce Feminine Leadership with Eleanor Beaton leadership Oct 12, 2020

You began your business journey with passion and drive, but leadership?

 

Maybe that’s an area you feel could use some work. 

 

As my guest on this episode of Spa Marketing Made Easy shares, as entrepreneurs, we’re natural leaders with vision; the key to success is...

Continue Reading...
EP 165: #Spasocialbeat - Why Aestheticians Need to Use LinkedIn for Business #spasocialbeat Oct 09, 2020

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

Continue Reading...
EP 164: Auditing Your Calendar and Planning for Your Best Year leadership mindset Oct 05, 2020

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

 

I know, I know, you may be thinking I need to slow my roll...we haven’t even made it to Halloween yet! 

 

But I promise, now is not too soon. 

...

Continue Reading...
EP 163: #Spasocialbeat - How to Use Facebook Shops for Ecommerce #spasocialbeat Oct 02, 2020

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

Continue Reading...
EP 162: Digital Marketing for Spas marketing Sep 28, 2020

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. 

 

Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

 

Back in...

Continue Reading...