Spa Marketing Made Easy Podcast

EP 181: Unveiling Our New Brand + Assessing Your Branding marketing Jan 04, 2021

New year, new brand!  

 

This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. 

 

After having countless phone calls with spa owners all over the country and hearing first-hand how we...

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EP 180: #Spasocialbeat - Social Media as the “Top of Funnel” #spasocialbeat Jan 01, 2021

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

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EP 179: Conducting a Yearly Review for Future Success leadership Dec 28, 2020

Whew, friends, we made it! 

 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

 

I hear you and I get it. 

 

...

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EP 178: Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno leadership Dec 21, 2020

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

 

( If you haven’t listened to...

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EP 177: Discovering the Difference of Environ with Candace Noonan, LE - Master Educator for DermaConcepts education products Dec 14, 2020

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

 

I’m talking about Environ, a brand under the DermaConcepts...

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EP 176: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman business leadership Dec 07, 2020

The natural path of a business owner starts like this:

 

  • Have a big dream
  • Dare to take a chance on that dream
  • Dive in head first 
  • Proceed to wear all the hats and do all the things

 

While the first three things in that list are incredible and exciting, that last one? 


Well...

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EP 175: Planning for Profitability and Managing Money with Ease with Danielle Hayden business leadership Nov 30, 2020

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

 

Whether it’s not being clear on your cash flow or wondering when in...

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EP 174: Your 7-Step Funnel Building Process business marketing Nov 23, 2020

Let’s put the “fun” in funnels, shall we?! 

 

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory. 

 

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation...

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EP 173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno marketing Nov 16, 2020

We’re officially in the holiday season and Black Friday is directly within our line of sight. 

 

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the...

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EP 172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People marketing Nov 09, 2020

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

 

If you’re not saying what your brand is, someone else is saying it for you - and when it comes to your brand messaging and communication, it’s you who...

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EP 171: Moving Along the Aesthetician Success Path leadership Nov 02, 2020

Are you a solo aesthetician with your sights set on making your first hire?


A spa owner with a robust team looking to expand to multiple locations?

 

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer...

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EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno inspiration leadership marketing Oct 26, 2020

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

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