Spa Marketing Made Easy Podcast

Have you ever heard of the Pareto principle?

You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.

When it comes to the earning potential that solo...

To have a presence on Instagram is non-negotiable for an aesthetician.

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive...

Pens, notepads, totes bags.

Chances are you have one of these items in your home with a business’ logo on it.

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

Most...

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

While there’s no “right” answer to that...

Something I commonly see among aestheticians who have recently branched out to go solo or start their own spa is that they feel pulled in a million directions when it comes to their marketing.

Despite having tools, resources, and community, there’s still a piece that feels like...

Work, partner, kids, maintaining everyday life, I could go on, but I think you get the point: we juggle a lot in the day-to-day.

And as an aesthetician, that juggling act only grows more chaotic if you add in back-to-back clients and/or running your own business, which makes it all too...

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you...

Even though I conduct trainings for hundreds of people at a time via webinars and speak on stages (sometimes in front of camera crews, sometimes in front of live audiences), there’s something about me that may surprise you…

I’m not a natural public speaker.

The...

As the world of health begins to focus more on how our mentality fits into our overall sense of wellbeing, you might have increasingly heard the term “Mind-Body Connection” used around various topics of wellness.

For some (maybe this rings true for you?) the phrase...

No business owner with the desire to thrive is immune to the hustle mentality.

And while strong work ethic is a good thing, and necessary for being a successful business owner, there comes the point where if you want to grow, you’ve got to learn to let go.

I know, it sounds...

Energy healing, Reiki, incense and essential oils…if you’re anything like me, these ideas and concepts have always been a bit, well, “woo woo.”

But as I’ve opened my mind to holistic practices and how they can correlate with business, I’ve seen the...

Does the idea of going live in front of the camera leave you feeling frozen?

Yes, you know that doing things like Facebook and Instagram Live can be great for your marketing efforts, but you feel awkward being on camera, you don’t know what to talk about, and then the fact that...