Spa Marketing Made Easy Podcast

EP 016: The Key Traits and Practices to Become a Successful Spa Entrepreneur leadership mindset Jun 01, 2019

Do you consider yourself an entrepreneur?

 

Traditionally speaking, an entrepreneur is someone who owns their own business, which if you own a spa or operate as a solo aesthetician, would mean that you’re an entrepreneur!

 

But even if you work as an employee for a spa, and...

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EP 015: 3 Takeaways from The Japanese Culture to Enhance Your Spa’s Client Experience mindset Jun 01, 2019

When I first traveled to Japan in 2016, I immediately fell in love.

 

Not just with the place, but with the people.

 

They’re kind, inviting, present and take immense pride in their work, and as I explored some of their most prominent cities, I noticed that my experience with...

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EP 014: Giving Back and Owning Your Role in Supporting the Aesthetic Industry leadership mindset Jun 01, 2019

As aestheticians, I wholeheartedly believe we provide more than just beautiful skin. We’re also healers and confidence creators, so when I heard from one of my guests on today’s episode that 50-60 percent of aesthetic schools have closed since 2009, I was honestly shocked.

 

I...

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EP 013: 3 Ways to Create Balance as an Aesthetician with Kimberly Spreen-Glick mindset Jun 01, 2019

As service providers, especially aesthetic experts who are inclined to give so much of ourselves to see our clients happy, it is all too easy to neglect our own self-care.

 

However, as my guest on today’s episode, Kimberly Spreen-Glick, explains, if we don’t fill up our cup...

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EP 012: The Must-Have Metrics for Understanding Your Spa’s Growth with Amy Coats, CFO of Scottfree Salons marketing Jun 01, 2019

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship.

 

Whether it was forming a referral partnership or developing a gift card marketing strategy, when you serve the same clientele...

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EP 011: How to Revamp Your Spa's Branding marketing Jun 01, 2019

When you hear the word “brand,” does your mind automatically think “logo”?

 

Well, I’ve got news for you, your logo is not your brand. But don’t worry, I once had the same thought just as little as five years ago.

 

But as I began to build my...

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EP 010: Is Being a Solo Aesthetician the Right Fit for Me? leadership mindset Jun 01, 2019

Maybe you crave the freedom to set your own schedule.

 

Perhaps you want to have the choice of what protocols and products you use with your clients, or you want all the perks you’ve heard about being your own boss as a solo aesthetician.

 

No matter the reason, there’s no...

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EP 009: Leveraging Video Marketing for Your Aesthetic Business with Beth Ryan marketing Apr 24, 2019

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

 

In this episode of Spa Marketing Made Easy, I’m talking...

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EP 008: Grow Your Spa’s Clientele with Gift Card Marketing business marketing Apr 24, 2019

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That...

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EP 007: Using Messenger Bots to Get Your Spa Booked Out with Adam Chatterley marketing Apr 24, 2019

Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this...

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EP 006: Retraining Your Brain to Create a Mindset for Success with Dr. Shannon Irvine mindset Apr 24, 2019

If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.

And if you’re one...

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EP 005: Stepping Up as a Leader in Your Spa or Solo Practice with Kirsten Foss leadership Apr 24, 2019

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

 

In today’s episode, she walks us through her leadership ethos and why she...

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