Spa Marketing Made Easy Podcast

EP 179: Conducting a Yearly Review for Future Success leadership Dec 28, 2020

Whew, friends, we made it! 

 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

 

I hear you and I get it. 

 

...

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EP 178: Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno leadership Dec 21, 2020

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

 

( If you haven’t listened to...

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EP 176: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman business leadership Dec 07, 2020

The natural path of a business owner starts like this:

 

  • Have a big dream
  • Dare to take a chance on that dream
  • Dive in head first 
  • Proceed to wear all the hats and do all the things

 

While the first three things in that list are incredible and exciting, that last one? 


Well...

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EP 175: Planning for Profitability and Managing Money with Ease with Danielle Hayden business leadership Nov 30, 2020

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

 

Whether it’s not being clear on your cash flow or wondering when in...

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EP 171: Moving Along the Aesthetician Success Path leadership Nov 02, 2020

Are you a solo aesthetician with your sights set on making your first hire?


A spa owner with a robust team looking to expand to multiple locations?

 

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer...

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EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno inspiration leadership marketing Oct 26, 2020

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

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EP 168: Getting Your Mind Right for Growth with Kendra J. Lewis inspiration leadership mindset Oct 19, 2020

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 


And here to...

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EP166: Harnessing Your Fierce Feminine Leadership with Eleanor Beaton leadership Oct 12, 2020

You began your business journey with passion and drive, but leadership?

 

Maybe that’s an area you feel could use some work. 

 

As my guest on this episode of Spa Marketing Made Easy shares, as entrepreneurs, we’re natural leaders with vision; the key to success is...

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EP 164: Auditing Your Calendar and Planning for Your Best Year leadership mindset Oct 05, 2020

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

 

I know, I know, you may be thinking I need to slow my roll...we haven’t even made it to Halloween yet! 

 

But I promise, now is not too soon. 

...

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EP 156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell inspiration leadership Sep 07, 2020

You’ve got big dreams, but the idea of hiring a big team...well, it can be a little intimidating. 

 

Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care...

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EP 152: Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik leadership marketing Aug 24, 2020

 The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry. 

 

Well,...

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EP 148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee leadership Aug 10, 2020

 

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. 

 

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills...

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