Spa Marketing Made Easy Podcast

Whew, friends, we made it! 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

I hear you and I get it. 

...

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

( If you haven’t listened to...

The natural path of a business owner starts like this:

• Have a big dream
• Dare to take a chance on that dream
• Dive in head first 
• Proceed to wear all the hats and do all the things

While the first three things in that list are incredible and exciting, that last one? 

Well...

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

Whether it’s not being clear on your cash flow or wondering when in...

Are you a solo aesthetician with your sights set on making your first hire?

A spa owner with a robust team looking to expand to multiple locations?

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer...

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 

And here to...

You began your business journey with passion and drive, but leadership?

Maybe that’s an area you feel could use some work. 

As my guest on this episode of Spa Marketing Made Easy shares, as entrepreneurs, we’re natural leaders with vision; the key to success is...

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

I know, I know, you may be thinking I need to slow my roll...we haven’t even made it to Halloween yet! 

But I promise, now is not too soon. 

...

You’ve got big dreams, but the idea of hiring a big team...well, it can be a little intimidating. 

Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care...

 The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry. 

Well,...

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. 

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills...