Spa Marketing Made Easy Podcast

EP 257: Understanding Your Goals and Commitments - Part 1 - Planning Series business mindset Dec 06, 2021

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

 

“How am I going to do this?” 

 

Whether you’ve got a big audacious goal you want to achieve in...

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EP 256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras inspiration mindset Nov 29, 2021

It’s the most wonderful time of the year …

 

No, not just the holiday season -- goal setting season

 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams...

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EP 254: Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray inspiration mindset Nov 15, 2021

How do you define being and feeling rich? 

 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains - richness isn’t a number in...

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EP 253: Living and Leading With Courage with Dave Hollis business mindset Oct 25, 2021

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

 

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...

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EP 252: The Difference Between Building a Company vs. Creating a Job business mindset Oct 18, 2021

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

 

1- the path of entrepreneurship 

 

2 - the path of self-employment

 

Don’t be fooled, these two paths may sound...

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EP 251: Hosting 5-Figure Spa Events with Taylor Moody marketing mindset Oct 11, 2021

Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

 

Now with in-person events inching back into the repertoire of...

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EP 247: Building a Business Around the Life You Want with JoElle Lee inspiration mindset Sep 13, 2021

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

 

Someone who embodies that notion to a tee is my...

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EP 245: Running Your Business Like a Fortune 500 CEO with Kendra Lewis business mindset Aug 30, 2021

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. 

 

In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation...

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EP 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein leadership mindset Aug 23, 2021

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

And...

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EP 243: 5 Mistakes Keeping You from Becoming a Million Dollar Spa business mindset Aug 16, 2021

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? 

 

What about a million in profit? 

 

Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or...

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EP 237: Mastering Your CEO Mindset and Goals with Tanya Dalton mindset Jul 05, 2021

You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. 

 

But the *how* piece of that equation can make some days feel like you’re...

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EP 229: Defining and Living Your Core Values with Terrance Bonner leadership mindset May 10, 2021

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

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