Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
Trust and authenticity are two attributes required for a successful partnership.
In business, today’s guest, Selena Soo, likes to refer to these as rich relationships.
A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.
These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.
Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.
She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.
Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.
What you’ll learn during this episode:
- How Selena got started in her line of work
- What is a rich relationship and how can we attract them?
- How can we add value to the people we care about?
- The strategy behind building successful partnerships
- Story ideas to publicize your spa in the media
Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo
- FREE download of the first four chapters of Selena’s new book Rich Relationships
- Connect with Selena on Instagram
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
If you’ve ever felt like networking was awkward or transactional, this episode will completely shift your perspective.
Kim Pezzetti joins me on the podcast to share how intentional community-building—not just passing out business cards—can become one of the most powerful, sustainable growth strategies for spa owners.
We talk about how to identify “micro-influencers” in your town, how to nurture reciprocal relationships with low cost and high return, and how to evaluate your community-building efforts like the smart CEO you are.
If you’re ready to move past the surface-level tactics and start truly embedding your spa into the heart of your community, this episode is for you.
What you’ll learn during this episode:
- The “Give Something, Get Something” strategy that builds trust and drives referrals
- Why spa partnerships should start with generosity (and a free treatment!)
- How to allocate marketing dollars for max community ROI
- What it means to be the mayor of your town as a spa CEO
- Real-world examples of low-cost, high-impact local marketing
- How to track community-based marketing like a pro
Resources Mentioned in Episode #431: The Untapped Superpower in Community-Driven Growth
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
In this episode, I’m turning the tables!
I had the joy of joining John and Kayle on the Marketing 100 podcast powered by Mangomint to unpack one of the biggest myths in the spa industry: that new clients are the golden ticket to growth.
Spoiler: They’re not. 🚫
Before you pour more money into ads or hustle for fresh leads, you need to know whether you actually have a lead flow problem—or if retention is what’s holding you back.
This conversation is full of actionable tips on tracking where your best clients are coming from, improving retention with smart automations and human touchpoints, and having clear, constructive conversations with your team that boost performance without creating defensiveness.
It’s a game-changer, friend. And you’ll love hearing how we use real-world strategies to grow sustainably—without the overwhelm.
What you’ll learn during this episode:
- Simple, effective ways to identify if your problem is lead flow or retention
- Why it’s crucial to know your new client retention rate (and where you want it to be!)
- Old-school methods for tracking new client sources that work beautifully today
- How to use your spa software (like Mangomint) to automate the right touchpoints
- Building meaningful relationships with clients in an AI-dominated world
- And why 2025 is set to be an incredible year for our industry
Resources Mentioned in Episode #430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
Finances feeling fuzzy? This episode will clear things up in a big way.
On this week’s episode of Spa Marketing Made Easy, I’m talking with Danielle Hayden—CEO of Kickstart Accounting, CPA, and former hairstylist—about the real numbers that matter in your spa business.
From bookkeeping basics to big-picture strategy, Danielle explains how to build your “money team,” make smart financial decisions, and set goals that actually align with the life you want to live.
What you’ll learn during this episode:
- The difference between bookkeeping, tax prep, and CFO support
- Why looking at your numbers monthly is a non-negotiable
- How to determine when it’s time to switch to an S Corp (and the three benchmarks to look for)
- What your financial advisor’s role should be in your spa business
- Why every spa owner needs to build a strategic “money team”
Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden
- Visit Danielle’s business website, Kickstart Accounting
- Follow Danielle on Instagram: @kickstartaccounting
- Tune into Danielle’s podcast Business by the Books
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
What if the only thing standing between you and a million-dollar med spa… is you?
In this episode of Spa Marketing Made Easy, I’m breaking down the 6 mistakes that are holding med spa owners back from hitting seven figures—mistakes that are completely fixable once you know how to identify and correct them.
We’re covering everything from pricing strategies to membership models and—most importantly—the power of community and strategic partnerships that can multiply your growth.
What you’ll learn during this episode:
- How to stabilize cash flow with a recurring revenue model
- The danger of underpricing your services and how to price for profit
- What your key metrics are actually telling you about your spa’s health
- Which high-profit treatments to prioritize in your menu
- How to think about funnels—no tech skills required!
- Why relationships and partnerships are your biggest accelerators
Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That
- Learn more at americanmedspa.org (AMSPA data source)
- Access our Spa Capacity Calculator inside APA – become a member here!
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
Are your beliefs about relationship marketing keeping your spa from the growth it deserves?
In this episode of Spa Marketing Made Easy, I’m diving deep into the six most common myths Spa CEOs tell themselves that prevent them from building powerful community and business partnerships. From not having time to not knowing where to start, we’re busting the lies and showing you a path to growth through authentic connection.
What you’ll learn during this episode:
- Why relationship marketing is more than networking—it’s your growth foundation
- How to build strategic partnerships that actually move the needle
- Real-world examples of community collaboration that work
- Action steps to implement relationship marketing—even if you’re introverted or short on time
- How to track the ROI of relationship marketing strategies
Resources Mentioned in Episode #427: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth
- Listen to EP 424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business
- Learn more about Successful Ads Club
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
When finances are tight and raises aren’t an option, how do you continue to keep your team motivated, engaged, and loyal?
In this episode of Spa Marketing Made Easy, I’m sharing 10 meaningful and effective ways to make your team feel truly valued—no bonus required. From gratitude rituals to flexible scheduling, and even profit sharing strategies that don’t increase fixed costs, these tips will help you strengthen your team culture, retain top talent, and create an environment your team wants to stay in.
What you’ll learn during this episode:
- Low-cost, high-impact ways to show appreciation
- How personal touches make a lasting difference
- Creating professional growth opportunities that drive loyalty
- Why time off and scheduling flexibility are game-changers
- Strategies to foster gratitude, feedback, and team connection
Resources Mentioned in Episode #426: 10 Ways to Make Your Team Feel Valued
- Book: The 5 Love Languages of the Workplace by Gary Chapman
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
In this powerful episode of Spa Marketing Made Easy, we’re diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy.
I’m joined by Susanne Schmaling, founder of the Esthetics Council, who brings over 30 years of experience and unwavering passion for fighting for aestheticians’ rights. We discuss everything from the legal and legislative process, to real-time updates in states like Illinois and Texas, to what YOU can do right now to protect your profession.
What you’ll learn during this episode:
- How scope of practice varies dramatically from state to state
- The dangers of memos being interpreted as law
- Ways to challenge unfair regulations
- The ripple effect of over-regulation on spa owners, providers, and clients
- Action steps for staying informed and getting involved
Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
- Join the webinar with Terri Wojak and Susanne Schmaling on April 7. Click this link for details.
- Visit the Esthetics Council website
- Connect with the Esthetics Council on Facebook and Instagram
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve.
In this Spa Marketing Made Easy episode, I’m pulling back the curtain on how we’re using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human connections. I’ll share the exact process we used to train ChatGPT to match our brand voice, plus the specific prompts you can start using today to improve your social media, ads, SEO, and referral marketing.
AI isn’t a magic bullet, but it can be a powerful tool to future-proof your spa business when used strategically. Tune in to learn how to work smarter, not harder—and don’t forget to grab our free guide with 26 ChatGPT prompts to start implementing these strategies today!
What you’ll learn during this episode:
- How to train ChatGPT to match your brand voice
- Specific prompts to improve your social media, ads, & SEO
- Why AI is a tool, not a replacement—and how to use it wisely
Resources Mentioned in Episode #424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business
Download our free guide with 26 ChatGPT prompts that help you save time, attract more clients, and streamline your marketing!
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality.
So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen!
With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape.
And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves.
What you’ll learn during this episode:
- How to get your signature products off the ground as a self-funded product creator
- The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand
- The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line
- What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory
Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group
- Learn more about mSEED Group on their website
- Follow mSEED group on Instagram
- Connect with Anthony on Instagram, TikTok and LinkedIn
- Listen to our past episode mentioned with Jamie Kern Lima – Episode 211: Going from Underestimated to Unstoppable
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously.
Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired.
Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy.
What you’ll learn during this episode:
- What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends
- What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition
- The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value
- What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan’s top tips for those looking to build acquisition into their growth strategy
Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection
- Learn more about Salonspa Connection on their website
- Check out Salonspa Connection’s free Valuation Calculator here
- Connect with Susan Wos on LinkedIn
Follow Salonspa Connection on Facebook and Instagram
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT:
Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele?
Or if you face personal challenges beyond your control?
You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing.
That’s why this year, I’m focusing on teaching you how to focus on profitability.
In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable.
What you’ll learn during this episode:
- Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success
- What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep
- The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!)
- How your profits can continue to grow even during tight economic conditions or uncertain times
Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins
- See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience”
- Click here to learn more about becoming a member of the Addo Professional Association
- Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT
Subscribe on Spotify Subscribe on Apple Podcasts
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
PODCAST TRANSCRIPT: