If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

Video marketing isn’t anything new, however, it is currently the most effective method for connecting with your ideal clients for a few reasons: 

1 – Video currently reigns supreme on all social platforms both for organic reach as well as for driving paid traffic.  

2 – Video is highly leverage-able (yes, let’s roll with that word) in that it can be utilized in a number of different ways. My guest in this episode will dive more into the details, but in essence, we’re talking: create one great piece of video content, and get even more content out of it. 

3 – Video is the most powerful medium in that your ideal client can both see and hear you, creating an instant connection that’s as close to an in-person connection as you can get. 

Video, as you’ll learn in this episode, is the ultimate marketing medium, and here to teach you more about it is my guest, Brandon Lucero, the founder of Sold With Video and creator of the Video 4x Effect. 

As a student of Brandon’s Video 4x Effect program, I can vouch for the success of his systems and proven methodology that shifts how online content is created and distributed by changing beliefs, shifting perspective and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand. 

Seriously, he’s a video genius, and it goes far beyond the simple things like having the right lighting…in fact, that really has nothing to do with it. 

It’s about messaging, about the people you’re speaking to and calling to action, and it’s about the sequencing, all of which you’ll get the high-level overview of when you tune in to this episode. 

So sit back, and start taking notes, because after you’re done listening, you’ll have what you need to start leveraging video and start selling more today. 

In this episode, you’ll learn:

• Why video is the critical medium for standing out online and what you need to have first before creating any video content 
• Brandon’s three primary focus areas of content plus a bonus category that will work well for aestheticians and aesthetic experts 
• Why 1-2 videos isn’t enough to gain traction with video marketing and how videos in various categories work together to support your potential client or customer through the journey to working with or buying from you
• Brandon’s top tips for how to maximize your effort and maximize your time when creating video to use in your marketing 
• Elements of your video you need to have dialed in to help your ideal client see and take action on your content 

References Mentioned in Episode #143: Using the Power of Video to Sell More Products and Services with Brandon Lucero 

• Connect with Brandon via his website and learn more about his signature program, Video 4X Effect here. 
• Listen to Brandon’s podcast, The New Generation Entrepreneur
• Find video editing and production help through onlinejobs.ph

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

One of the best ways I’ve found to do that is through Facebook ads, which is why for this week’s episode, we’re bringing you a repeat of one of our most downloaded episodes of 2019. 

Now I know Facebook ads may feel scary. As if you’re gambling your money away and it’s a total coin toss as to whether you’ll get it back. I 100% understand because that’s how I felt about Facebook ads when I first started with them, too. 

However, when you have a strategy, and when you understand the skillset, Facebook ads can act as the system that operates like a 24/7 salesperson that brings in new, qualified leads even while you’re on vacation, or playing with your kids, or even in the treatment room with another client. 


THAT is the power of Facebook ads, and they’re no longer a question of “should” you be doing them for your aesthetic business, but how should you be using them to maximize your marketing budget and get more of your ideal clients aware of your business. 

On this episode of Spa Marketing Made Easy, I’m joined by my dear friend and repeat guest, Tara Zirker, who I’ve dubbed as the Facebook Ads goddess because, you guys, she makes magic happen through the power of Facebook ads. 

In her career, she has worked with business owners in all industries, but especially owners of clinics in the aesthetic and wellness space, and has helped generate millions of dollars in profit. 

And now through her membership, Successful Ads Club, Tara’s helping entrepreneurs like you harness the power of Facebook ads with top-notch education and strategies roadmaps. 

In today’s Greatest Hits episode, Tara’s delivering ten of the best time-tested strategies that we know WORK for spa and aesthetic business to help you get going with Facebook ads in as little as a couple of hours. 

Whether you’ve never ventured into Facebook ads before, you’ve already dipped your toe in the water and are ready for taking your ads up a level, or you’re a pro looking for fresh ideas, there’s a little something for every aesthetician in this episode! 

So pull up an earbud and a pen, and let’s talk strategy! 

In this episode you’ll learn:

• Why you need to leverage Facebook ads for your aesthetic business and how to approach getting started 
• The 5 things you need to have in place before running any of the VIP strategies in this episode 
• 10 strategic ideas for Facebook and Instagram ads that you can begin running today 
• Promotional ideas as well as out-of-the-box marketing ideas to help you stand out from the crowd and expand your market

References Mentioned in Episode #139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

• Click here to learn more and join The Successful Ads Club
• Watch my free training with Tara, “Turn $10 a Day into Steady Clients with Facebook Ads”
• Connect with Tara on Facebook and Instagram 
• Execute your Messenger strategy with a tool like ManyChat 
• Learn more about and become a Spa Retail Rockstar
• Read Blue Ocean Strategy: How to Create Uncontested Marketaddo.securechkout.com/support-page Space and Make Competition Irrelevant
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Help your clients optimize and maintain results between treatments? Check. 

Build stronger bonds of client loyalty? Check. 

Increase your retail revenue? Check! 

Sounds like selling at-home devices is a win-win (win), right? That’s because it is!

In this episode of Spa Marketing Made Easy, I’m back with repeat guest, Ghada, who is the founder and CEO of My Skin Buddy, for a presentation-turned-podcast episode all about how to sell more at-home devices to your clients without feeling salesy. 

If you’re not familiar with the My Skin Buddy, it’s a 4-in-1 tool with six different settings that allows for deep cleansing, increased product penetration, plus anti-aging, skin-clearing and brightening benefits using LED light all in one lightweight, hand-held device. 

Now keep in mind, this isn’t a sales pitch for My Skin Buddy, although I dare you not to fall in love with it after learning more about this amazing product (I bought every member on my team a My Skin Buddy for the holidays because I love mine so much), but this truly can be a game-changing episode for your business if you take what you learn and put it into practice for your spa. 

I’m talking about turning your 5- and 6-figure retail revenue stream and transforming it into a 7-figure revenue stream and beyond. 

Below this post, you’ll find the recording of the webinar so you can follow along with all the presentation slides if you’re someone who learns better by both watching and listening. 

Regardless of how you’re consuming the information, I highly encourage you to take notes to help cement the teachings because this episode is jam-packed takeaways! 

So, tune in, pull up an earbud, and let’s start selling more devices. No icky sales feelings in sight. 

In this episode, you’ll learn: 

• Why retail revenue is so critical for the growth and sustainability of your spa and how at-home devices like the My Skin Buddy can significantly boost your spa’s retail revenue 
• The key elements of a optimally designed retail section that properly displays your devices 
• How to educate your clients on the benefits of the devices you sell in a natural way 
• Ways to showcase your client’s success with at-home devices like the My Skin Buddy so that the product essentially sells itself 

Resources Mentioned in Episode #135: How to Sell More Devices Without Being Salesy with Ghada, Founder and CEO of My Skin Buddy

• Learn more about the MySkinBuddy on their website under ‘professionals’ and find all available products for wholesale and dropshipping here. Please mention ‘Daniela Woerner’ upon checkout. 
• Follow My Skin Buddy on Facebook and Instagram
• Listen to my first episode with Ghada – Episode 91 – The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh
• Connect with Ghada on Instagram 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes! 

It’s no secret that I love paid advertising, particularly on Facebook and Instagram. 

I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but in this week’s episode, my guest and I are digging into a realm of advertising I’m not as familiar with: Google Ads. 

Google Ads are a bit of a different beast both with the intent of the ads, the way they’re creatively structured, and how you do the targeting element, but just like Facebook and Instagram, the potential the Google Ads platform holds for your business is powerful. 

And here to discuss it with me and give us the crash course in getting started with Google Ads is Deirdre Andrews. 

Deirdre is the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google’s search rankings so they can grab control over their online visibility and turn clicks into clients and customers. 

In this episode, you’ll learn:

• Why are Google ads are a priority in a brick and mortar spa’s marketing strategy
• Why would you pay to be in front of yourself even if you’re the number one organic listing
• Why SEO and search marketing go hand and hand and key considerations to keep in mind as you navigate SEO 
• The 101 on how Google Ads work and a good budget to start with 
• Deirdre’s step-by-step process for getting started with your Google Ads campaigns 

References Mentioned in Episode #134: Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews

• Connect with Deirdre on her website, Facebook and Instagram 
• Download Deirdre’s free Google Ads Cheat Sheet 
• Explore the Google Ads platform 
• Learn more about organic search engine optimization (SEO) with the Yoast SEO plugin
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes! 

You know you need to be on social media, especially Instagram. 

You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not only live in a different state, but a different country altogether, you might be thinking, “How much is all this work really paying off? These people will never be my clients.”

It’s a valid question and one I’m glad you’re asking because that means you’re aware you need a shift in direction and strategy, and that’s what my guest, Danielle, and I are discussing in this episode. 

If you’re a seasoned listener of the Spa Marketing Made Easy podcast, you’re already familiar with Danielle from Episode 76, and know she’s a long-time member of Team AddoAesthetics where she’s been my copywriter and social media and brand strategist for the last 4+ years, as well as my business partner in our social media membership community, Post With Purpose. 

She’s also a total expert at zeroing in on the elements of your Instagram content that are going to help you get found by and build relationships with the people who actually stand a chance to walk through our doors. 

Yes, it takes a little research and some work upfront, but as Danielle explains, when you know precisely what you’re looking for, it pays off long-term as you become a powerhouse for positioning yourself directly in front of the  people who could become your next booked client and establish your brand as a local aesthetic authority. 

In this episode, you’ll learn: 

• The two things you need to leverage in all of your Instagram content to get found by people who live in your  local area 
• Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor 
• Understanding the various categories of your hashtag groups and how to research and compile them for your posts 
• Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings to show up in feeds of people who stand to walk through your doors 
• How to leverage geotagging in your content and the strategies for showing up in your immediate neighborhood and larger regional area. 

Resources from Episode #132: How to Build a Local Following and Get Found on Instagram 

• Listen to my first episode with Danielle, Episode #076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes! 

Are you pulling together your spa’s promotions without much rhyme or reason other than the fact that you think it’ll bring new clients through the door? 

How about drawing up a deal only to realize (once people are taking you up on it) that your promotion doesn’t  actually serve your long-term business sustainability? 

If you can relate, don’t fret (or have regrets), and instead, tune into this episode of Spa Marketing Made Easy to ensure you know how to properly craft a promotion that will bring you profits! 

In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are on their journey to building a 7-figure spa and doing an episode with me once per month throughout 2020 to give you the real behind-the-scenes of what it takes to grow to that level. 

Last month, with just a few hours left to close out their monthly numbers and just a couple hundred dollars short of their revenue goal, Sara and Melissa whipped up a promotion and shared it with their clientele and their audience. 

Want to know the results? 

• It sold like hotcakes
• Pushed them far past their monthly goal
• And gave them their most profitable first week of the month yet

But let me be frank: this wasn’t luck, this was strategy.

Sara and Melissa know their numbers, know their clientele, and they know what works as aesthetic experts, which is why I’m talking with them all about how they craft promotions for maximum profitability. 

In this episode, we discuss:

• How to leverage promotions as a powerful tool right at the time you need them most to meet your goals
• Why it pays to have go-to promotions in your backpocket 
• How Melissa and Sara craft, plan, and prep for their promotions
• How they navigate discounting, and the key metrics they look for to ensure maximum profitability on a promotion

References Mentioned in Episode #130: Crafting Promotions for Maximum Profitability with Sara and Melissa of Sykes & Lanno Skinbar

• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• Connect with Sara and Melissa’s new post-graduate education accout, @exclusive_esthetics_education
• Follow their Growth Factor journey in Episode #106, Episode #113, and Episode #121
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes!

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

Alana and Jared were my guests back on Episode 78 and Episode 89 (links to both of those episodes in the resources section below) where we talked about their journey to scaling  Skincare by Alana from a 70 square foot day spa room into a multiple 7-figure business that has cultivated over 25 million dollars in product and services sales. 

And in Episode 89, we got laser-focused on their online zone of genius, Google search and Google My Business, but today we’re moving into the realm of media, which is something they’ve used since the beginning to help grow their brand awareness and scale their sales efforts to mass audiences. 

In this episode, they share how they first got started with building buzz for the Skincare by Alana brand and how those initial efforts have also continued to build upon each other over time to gain greater media exposure opportunities.   

Whether you have big dreams that you want to take to a worldwide stage, or you envision yourself as the go-to expert in your immediate community, Jared and Alana’s tips will help you no matter where you’re starting or where you plan to take your publicity journey. 

In this episode, you’ll learn:

• How Alana and Jared use the power of PR in all three of their businesses, and how they initially embarked on their publicity journey 
• Why it’s important to define what publicity means for you and the steps for determining which outlets to focus on gaining publicity
• What it means to “build your ladder” to gain momentum in the media and their top tips for pitching with persistence 
• An introduction to their new product and how they’re using PR to spread the word, plus their advice on when to bootstrap your PR efforts versus paying for publicity management

References Mentioned in Episode #129: Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell 

• Learn more about Alana and Jared’s companies at Alana Mitchell and Skincare by Alana 
• Connect with them on Facebook, Instagram, and YouTube
• Listen to Episode #078 –  The Journey of Growing an E-Commerce Empire with Alana and Jared Mitchell 
• Listen to Episode #089 – Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell 
• Download the Impacting Millions Publicity Checklist from my business coach, Selena Soo, by clicking here.

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes!

Battling imposter syndrome. 

Clamming up in the face of the camera. 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

These are all things I’ve heard from countless aestheticians looking to step up and into the role of leader and face of their brand, but are afraid to do so for well, truthfully, countless reasons. 

From fearing judgement to being afraid of sounding silly or like you don’t know what you’re talking about or forgetting how to talk altogether when you’ve got the floor and it’s your time to shine, sometimes all it takes is thinking of going live on your own Facebook page to send you into a cold full-body sweat, forget showing up on the local news! 

First, breathe. 

Next, listen. 

You are fully equipped to stand and shine in your own spotlight, and here to help you do it is my mastermind leader and business coach, Selena Soo. 

If you’ve been a  long-time listener to Spa Marketing Made Easy, you’ve already heard me talk about Selena and her genius as a connector and relationship builder, but her official title is business and publicity strategist who helps take experts who are “hidden gems” and give them the tools to transform into industry leaders, and even household names. 

She’s helped her clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., as well as top-ranked podcasts and national TV shows, so she’s no stranger to the spotlight, but what’s funny is that in the beginning of her journey she too was terrified of being visible. 

In this episode, you’ll hear her story of how she broke into the world of publicity, her unique take on gaining exposure for your business through the media, and the critical mindset shifts she made so that she could fully stand in the spotlight and unleash her brilliance so that she could ultimately impact millions. 

In this episode, we discuss: 

• Selena’s personal journey in discovering her passion for publicity and how it wasn’t always a natural calling to step into the spotlight
• How Selena shifted her perspective to push past fear so she could make the impact she desired for her life and for her clients
• Her 4 mindset shifts and lessons that you can take away to get past your own publicity hangups and mental blocks 
• Why publicity is critical for aesthetic experts and simple steps for getting started generating publicity for your brand 

References Mentioned in Episode #127: Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo

• Downloading Selena’s free Impacting Millions Publicity Checklist by clicking here.
•  Listen to Episode #125 – Securing Publicity for Your E-Commerce Brand with Lynya Floyd, Selena’s Senior Media Coach at Impacting Millions 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes!

Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free! 

However, with benefits like that, you can bet that securing publicity for your brand isn’t exactly a cakewalk. 

It can feel a little scary. 

You’re probably, scratch that, definitely, going to hear “no” to your story pitches.

And you might be wrestling with an insane case of imposter syndrome. 

First things first, it’s time to face the fear and let that be your driving force of motivation because, as my guest on this episode of Spa Marketing Made Easy shares, everyone has a story to share, including you. 

Today I’m talking with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. 

These days, she’s the Senior Media Coach at Impacting Millions, and it goes without saying that she’s a total pro. 

In this episode, she’s giving you a crash course in securing publicity for your brand so that you know the right steps for how to pitch your story to the media, why gaining press can push your brand over the edge, especially in the realm of e-commerce, and you’ll get actionable takeaways you can start leveraging today to begin building momentum and creating your “PR Snowball Effect.”

In this episode, Lynya shares her expert insights on: 

• Why you’re fully equipped to gain publicity for your brand and how it can be used to step up both the local e-commerce side of your business
• How PR gives you social proof and credibility that allows you to stand out from the crowd
• What types of media outlets to focus on and Lyna’s two primary considerations for where to focus your attention
• Her top tips for pitching a great story, keeping your head in the game amidst rejection, and creating your PR “Snowball Effect”

References Mentioned in Episode #125: Securing Publicity for Your E-Commerce Brand with Lynya Floyd 

• Learn more about Impacting Millions, where Lynya shares her genius as a Senior Media Coach by clicking here and downloading the free Impacting Millions Publicity Checklist by clicking here. 
• Listen to Episode #123 – 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business
• Sign up for Help a Reporter Out (HARO)
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes!

How would you like to be the household-name aesthetician or spa in your town? 

How would you like to do it without spending a dime on advertising? 

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertise is through publicity aka PR. 

Publicity is an incredible way to boost your brand’s recognition, get in front of more people in your target audience, and position yourself as a leading expert in your area of aesthetics. 

You might be thinking, “All of that, for free? Seems too good to be true…”

I assure you, it’s not, because while PR is technically free, it will cost you time and energy. However, it’s well worth it for the return on investment. 

Where traditional paid advertising can be secured by nearly anyone with a marketing budget, publicity is only gained when the hosts and writers of various outlets such as publications, shows, podcasts, etc. deem your knowledge and story to be good enough to share. 

And here’s the thing, those content creators are always looking for another good story, angle, or interesting thing to showcase to their audience, and that story can come from you! 

So, if you thought publicity was just for celebrities in Hollywood, you’re going to want to fire up your notes app and turn up the volume, because these strategies stand the chance to put your business on the map and help you stand out from the sea of other spas in your area! 

In this episode, you’ll learn: 

• Why publicity is so important for creating brand recognition and marketing your business 
• 5 strategies for gaining publicity in a variety of mediums and with different audiences 
• How pitching to both local publicity channels as well as industry outlets can benefit your brand 
• My top recommended news outlets and resources to begin searching for publicity opportunities 

References Mentioned in Episode #123: 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business

• Sign up for Help a Reporter Out (HARO) to get national media opportunities sent straight to your inbox
• Listen to Episode #61 of Spa Marketing Made Easy with my friend and client Gisel, founder of Elevate Esthetics 
• Check out industry publications including Dermascope, Skin Inc., and MedEsthetics
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!