EP 352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer

October 23, 2023
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marketing

A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age.

Joining me on this episode is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey.

Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around.

Within six months of opening her own business, Debbie went from $0 to $180K in revenue.

Debbie is truly awe-inspiring, and beyond her skillset, which she has worked hard to acquire, I believe it’s her learner’s mindset, strategic decision making, empathy, attitude and perspective, that are the keys that have unlocked her success.

And in this episode, we’re talking about how she made it happen.

I dare you not to be inspired by her story!

In this episode, we discuss:

Debbie’s journey of discovering the world of aesthetics and her personal skincare journey healing hormonal melasma
The transition out of filling the long-time role of stay-at-home mom for her family and moving into an aesthetics career, and eventually a Spa CEO of her own practice
How partnering with Dermaconcepts, the distributors of Environ Skin Care, has helped set up Debbie for success through retail, treatments and gaining access to the exclusive resources Growth Factor Framework provides through our partnership with Dermaconcepts
How Debbie looks at legacy and the steps she is taking now to move toward her long-term vision, plus, her words of wisdom for aestheticians on the cusp of transition and breakthrough

References Mentioned in Episode #352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer

Give Debbie’s spa, Beauty Brew Skincare, a visit and book a treatment here
Connect with Debbie on Instagram @beautybrew_sugar_facials
Listen to Episode #349 – Crafting a New Glow with Giovanna of PDO Max

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 351: What Does a Spa Manager Do?

October 16, 2023
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marketing

Is your spa’s revenue stuck at the $28-30K per month mark?

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team.

Chances are, you’re not operating solely as the spa owner and CEO.

Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!).

If you find yourself trying to figure out a way to up your monthly revenue number, it’s time to consider bringing on a spa manager.

And in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for and how it impacts both your role as the Spa CEO and the overall growth trajectory of your business.

In this episode, you’ll learn:

What it means to have someone else other than you owning the role of spa manager

What qualities should you look for in a spa manager and what tasks they typically handle
How having a spa manager on your team shifts your day-to-day responsibilities as a Spa CEO

References Mentioned in Episode #351: What Does a Spa Manager Do?

To receive the Spa Manager Job Posting Template mentioned in this episode, – message me in the Spa Marketing Made Easy Facebook group and a member of Team Addo will get it to you!

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 350: Preparing Your Spa to Sell with Ben Hernandez of Skytale Group

October 9, 2023
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marketing

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion.

Maybe you set out as a solo straight out of school and now you’re focused on building your empire.

Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater.

Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship.

(Side note: This is why one of the first things I walk my Growth Factor Framework students through is their 5, 10, and 20 year visions. We’re not going to work forever – even if you don’t ever intend to sell, you still need to think about your exit strategy.)

However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.

Here to discuss the process of selling your business with me on this episode of Spa Marketing Made Easy is Ben Hernandez.

Ben is the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps businesses, especially those in the health and personal care space, grow, scale, and sell.

Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take – even if you can’t fathom the idea now, you never know what the future holds.

Being a smart and strategic Spa CEO means being knowledgeable about your options, so pull up an earbud and take notes, this is a good one!

In this episode, we discuss:

Understanding when to sell and how (and when) to begin thinking about the selling process
How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started
The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements
The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business

References Mentioned in Episode #350: Preparing Your Spa to Sell with Ben Hernandez of Skytale Group

To learn more about Skytale group, visit their website and connect with them on Facebook, Instagram, and LinkedIn
To connect with Ben, send him an email at [email protected]

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 348: Making Ecommerce Your Spa’s Profit Machine

September 25, 2023
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marketing

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

Do you have ecommerce on your plan?

If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024.

Tune in to this episode as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.

In this episode, I cover:

Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it
The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream
The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine
The major marketing keys you need to unlock consistent sales

References Mentioned in Episode #348: Making Ecommerce Your Spa’s Profit Machine

Learn more about Mangomint and their Shopify integrations
Learn more and sign up for Shopify
Check out Klaviyo – a specialized ecommerce email service provider
Check out Pirate Ship as a cost- and time-efficient product shipping solution

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

Join Us for Spa Business Boost – A Maui Fundraiser Event

August 21, 2023
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marketing

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina.

As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home.

In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund.

Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners.

Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui.

In this episode, we discuss:

All the details for our upcoming Maui fundraising event – Spa Business Boost, happening on August 28
What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners
What you’ll gain access to when you purchase a ticket for Spa Business Boost

Click here to get your ticket for the Spa Business Boost Maui Fundraiser Event on August 28

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

August 14, 2023
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marketing

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out.

In this episode, we discuss:

What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele
The roles social media and your website play in your overall branding and the experience you create for your audience
The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate

References Mentioned in Episode #344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

Download the Google Business Profile Checklist
Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan here: https://grow.highlevelmarketing.com/ryan-files-addo-campaign
Listen to Ryan’s other episodes on the podcast including Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing and Episode 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
Connect with Ryan on LinkedIn
Follow High Level Marketing on Facebook
Listen to Episode #279 – Using Hook Points to Drive Social Engagement and Results with Brendan Kane

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang

July 31, 2023
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marketing

Collaboration over competition is a mantra you’ll hear me use often.

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.

On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.

He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.

In this episode, we discuss:

Three new feature updates Mangomint has launched
Details about Mangomint acquiring The Salon Business
The exciting opportunities two-way texting communication brings for clients
How our two companies serve the spa industry as valuable resources
Mangomint’s goal for marketing automation
The benefits of segmented marketing

References Mentioned in Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang

Listen to Daniel’s first SMME episode, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience
Click here to watch a video demo of Mangomint or book a 1:1 demo call here
Referral Link: https://www.mangomint.com/referral/addoaesthetics/

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 341: Learn All About Starting an Ecom Business from Gamal Codner

July 24, 2023
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marketing

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence.

This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients.

With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:

A clientele base that knows, likes, and trusts you is already in place
You are educating about home skincare regimens after every treatment
Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa

My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.

Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years. Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A.

After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.

The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.

In this episode, we discuss:

Some of the biggest challenges business owners face launching an ecom brand
One differentiation that sets ecom businesses apart
The blueprint Gamal developed after solving his own negative cash flow management
Three main costs associated with starting an e-commerce brand
The reason an e-commerce business would be a natural fit for spas
The 3 most important steps you need to take to begin

References Mentioned in Episode #341: Learn All About Starting an Ecom Business from Gamal Codner

Check out Gamal’s programs, Scaling Blueprint and Exit Blueprint, on his website
Connect with Gamal on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 339: Uncovering Your True Happiness with Elayne Mendoza

July 10, 2023
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marketing

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

Navigating the ebbs and flow of business and life and trusting that the universe has your back is something my guest on today’s episode of the Spa Marketing Made Easy podcast is familiar with.

Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio.

She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.

Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.

In this episode, we discuss:

Seizing the opportunities that are presented to us
Accepting who you are meant to be
Letting go of the ego in leadership
The Hot Seats moment that changed everything for Elayne
What Growth Factor Framework provides for Spa CEOs
Understanding your happiness is the greatest success story

References Mentioned in Episode #339: Uncovering Your True Happiness with Elayne Mendoza

Learn more about Elayne and Moonlyte Studio on her website
Connect with Elayne and Moonlyte Studio on Instagram and Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 338: Getting to Know Emage Medical® with CEO Cari Ray

July 3, 2023
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marketing

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.

On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish.

Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.

As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.

Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!

In this episode, we discuss:

How alignment in company core values plays an important role in strategic partnerships
Devices and solutions Emage Medical® offers
An understanding of what types of spas or practices are a good fit for Emage Medical®
The pros and cons of charging or not charging for imaging
An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems

References Mentioned in Episode #338: Getting to Know Emage Medical® with CEO Cari Ray

Check out the Emage Medical® website
Follow Emage Medical® on Facebook
Use discount code ADDO15 to purchase the Image Pro® Sunlite or the Image Pro® Versa

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript