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EP 385: Spa Sales Funnels 101
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  • marketing

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. 

That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. 

Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you:

  • What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 
  • How to properly structure your spa’s sales funnels for success including the number one element you need to see results
  • Key performance indicators to assess your sales funnel performance
  • The steps of how your ideal client or customer should travel through your spa’s sales funnel

References Mentioned in Episode #385: Spa Sales Funnels 101

  • Get our Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
  • Learn more and sign up for my recommended spa email service provider, ConvertKit (affiliate link)
  • Read the USC article I mentioned in this episode, “Thinking vs. Feeling: Psychology of Advertising

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 384: Understanding and Increasing Your Spa’s Client Retention
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  • marketing

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. 

Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. 

In this episode of Spa Marketing Made Easy, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 

In this episode, we discuss: 

  • Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
  • Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
  • Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
  • A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 

References Mentioned in Episode #384: Understanding and Increasing Your Spa’s Client Retention

  • Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
  • Listen to Episode #383 – Is a Spa Membership The Right Strategy For Your Business? 
  • Read the book, “Never Lose a Customer Again” by Joey Coleman 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 383: Is a Spa Membership The Right Strategy For Your Business?
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  • marketing

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. 

Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

  • Why building in recurring revenue streams matter for your spa
  • The two main membership models for spa and navigating their nuances 
  • Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 
  • The 6 best practices for starting and streamlining a spa membership

References Mentioned in Episode #383: Is a Spa Membership The Right Strategy For Your Business?

  • Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
  • Checkout software mentioned in this episode including Monday.com (affiliate link), Gusto (affiliate link), Mangomint and Square
  • Listen to Episode #350 – Preparing Your Spa to Sell with Ben Hernandez of Skytale Group
  • Listen to Episode #302 – Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
  • Listen to Episode #280: Systemizing Your Sales and Marketing with Square

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 379: 10k Challenge for you
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  • marketing

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let’s explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today’s competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

 

In this episode, we discuss: 

  • How upselling and enhancing existing services can increase your revenue per hour without adding extra time to the service.
  • Strategies for increasing customer lifetime value by introducing clients to additional services and significantly impacting your overall revenue.
  • The importance of identifying and overcoming fears that may be holding you back from taking action to increase your revenue.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 373: How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks! Weeks!
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  • marketing

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!

 

Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis’s tactical strategies are a masterclass in event planning and promotion.

In this episode, we discuss:

  • The step-by-step process Alexis used to plan and execute her wildly successful event in record time.
  • How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.
  • The mindset shifts that allowed her to let go of outcome attachment and focus on serving her community.
  • Alexis’s unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.

Whether you’re a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. 

References Mentioned in Episode #373: How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!

  • Daniela’s Interview with Gamal – https://www.addoaesthetics.com/blog/366
  • Find Alexis Robertson at @itsalexisrobertson and @alxsskngym

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 372: Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing
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  • marketing

Navigating Google’s updates can feel like trying to hit a moving target, but we’ve got you covered in today’s episode of Spa Marketing Made Easy.

 

Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the podcast. He’s here to update us on the latest Google Business Profile changes for 2024, from social media integration to strategic category choices and beyond.

 

Tune in to learn how these vital updates can transform your business and keep you ahead of the digital curve.

 

Don’t miss out on optimizing your Google Business Profile. Listen now and start making the most of Google’s latest features for your spa!


In this episode, we discuss:

  • The switch from Google My Business and what it means for your spa’s online spot.
  • How Google’s now spotlighting your social feeds and why it’s your new best friend for drawing clients in.
  • Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
  • Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.


References Mentioned in Episode #372: HLM Episode 1

  • Download the Google Business Profile Checklist
  • Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles/addoaesthetics 
  • Listen to Ryan’s other episodes on the podcast including Episode 344: Knowing When to DIY or Hire Out Your Marketing, Episode 330: A Guide to Optimizing Your Google Business Profile, and Episode 301: The 3 Key Types of SEO Spas Need To Build
  • Connect with Ryan on LinkedIn
  • Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 367: The Spa CEO Journey: What’s The Next Right Step For You?
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  • marketing

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. 

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. 

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. 

However…

Before you can jump in and hire a role that is essentially an extension of you – the Spa CEO – you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. 

In this episode, I discuss: 

  • My personal experiences with leadership
  • The recognition that leadership is a learned skill that’s constantly evolving
  • A full detailed list of spa manager responsibilities
  • Not settling back into old patterns if you’ve lost sight of your goals – there is always room to push reset and begin again
  • An exercise of taking an honest assessment of your business and options for the  right next step forward

References Mentioned in Episode #367: The Spa CEO Journey: What’s The Next Right Step For You? 

  • Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
  • Listen to EP 351: What Does a Spa Manager Do?
  • A CEO Only Does Three Things: Finding Your Focus in the C-Suite by Trey Taylor
  • Surf When You Can: Lessons in Life, Loyalty, and Leadership from a Maverick Navy Captain by Brett Crozier

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 366: 3 Ecom Strategies You Need in 2024 from Gamal Codner
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  • marketing

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

Put on your headphones if you’re ready to learn about this source of revenue stream for your spa in 2024. 

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy. 

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss: 

  • 3 key strategies to implement in your ecom business plan
  • The big shift seen in ecommerce in a post-Covid world
  • A relative timetable a CEO needs to expect for launching an ecom store
  • Two questions Gamal asks his CEOs to answer to master their messaging to strangers online
  • How we can be as convenient as possible for our existing customers

References Mentioned in Episode #366: 3 Ecom Strategies You Need in 2024 from Gamal Codner

  • Listen to EP 341: Learn All About Starting an Ecom Business from Gamal Codner
  • Check out Gamal’s program Ecommerce Blueprint on his website
  • Connect with Gamal on Instagram and YouTube

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 364: Money Mindset + Management with Daniela + Nicole
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  • marketing

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024! 

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach. 

She believes in a holistic approach to finance and money that includes each client’s skillset, mindset, and unique goals into their financial plan. 

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss: 

  • Identifying the roles cash flow and financial statements play in business
  • Ways to overcome feelings of uncertainty when it comes to finances 
  • Understanding money management is a learned skill set
  • Nicole reveals what the 2024 message is for cash flow management
  • The first step to take if you’re new and don’t know where to begin

References Mentioned in Episode #364: Money Mindset + Management with Daniela + Nicole

  • Learn more about Addo Wellness Institute 
  • Listen to EP 269: Making Your Money Work for You with Nicole Cooley

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet
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  • marketing

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they aren’t just problem solvers, they’re achievers worth celebrating all milestones!

In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. 

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas. 

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss: 

  • Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon
  • The annual process her business follows to run a 20% off $100 or more in gift cards promotion
  • The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet – $71.5K for the entire month of December! 
  • The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

References Mentioned in Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

  • Connect with Ashlen’s spa CooperLeaf Spa & Salon through their website, Instagram and on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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